With the outbreak of the COVID-19 pandemic, bars and restaurants nationwide have shut down to adhere to social distancing and preventive guidelines, this has impacted on the livelihood of hospitality professionals such as bar owners, bartenders and waiters in the industry.

In response to the development, Nigerians concerned about the wellbeing of their favourite local bartenders and waiters, took to social media to seek support for their favourite bars and hangout spots. The spontaneous plea caught the attention of Guinness Nigeria, who boldly stepped in by providing care packages to support at least 3000 bartenders and waiters mentioned by consumers across Nigeria.

A statement from Lola Ashafa, Senior Brand Manager, Guinness Nigeria, read, “We have decided to #RaiseTheBar. To show our support to our bar community during this difficult time, we will send a special care package to bartenders and bar owners. Send us their names using the hashtag #RaiseTheBar and we will handle the rest.”

One of the beneficiaries from the scheme, Olumuyiwa Olumide, manager of Lagos pub, Bar Enclave, commended Guinness Nigeria for its dedication to providing the bar community with this laudable intervention. He said, “My sincere appreciation goes to Guinness Nigeria for this package. It is refreshing to be reminded as members of the bar community that we matter to our customers. This intervention will go a long way to sustain bartenders during this critical season.”

With #RaiseTheBar, Guinness hopes to remind bartenders and wait staff, how much their extraordinary hospitality is appreciated by consumer across the nation.

Background
Small business owners and their staffs are on the front lines of our economy and depend on immediate local consumer spending to survive. However, the COVID-19 pandemic has led to challenging circumstances that have hindered businesses since the lockdown was imposed.

Consumers took to social media to reminisce about their favorite bars and bartenders and how the current pandemic must be hitting them and how it has deeply affected their livelihoods. Guinness Nigeria responded by prompting consumers to nominate their favorite bartender/waiter for the brand to support them with a care package using #RaiseTheBar for eligibility.

This provides an opportunity for Nigerians to give back to their local/neighborhood bartender and waiter who lack resources or are out of job during this period.

Join the conversation by nominating your favourite bartenders on social media with #RaiseTheBar

Which agency handled the distribution?

3k and they keep picturing 1person.
we know the drill

Follow the conversation on social media with #RaiseTheBar

xendra:
3k and they keep picturing 1person.

we know the drill