Venzal:
Good Lord! You have been a writer before now, right?

This is absolutus et perfectus! (what language is this, btw?)

PLEASE PAY ATTENTION TO THIS EVERYONE:



This is how you make people HUNGER for a product.

She is describing FEATURES and counterbalancing that with the BENEFITS of those features in a way that you can picture in your head.

"If filled very well and was so roomy you could sleep comfortably in it all day."

I hope everyone takes note of this and think of how to inject things like this into their email copy.

OP, this email is wonderful.

However, it's NOT all the time you'd give people this much detail about a product.

After all, you want them to click that damned link and go check out the sales page.

A good number of the times you have to tease them and make sure that to find out more, they have to punch that link.

Nevertheless, you have done brilliantly. One of the best I have read so far.

Goalnaldo:
Foluwadamilare I skimmed through your write up before but after going through it again thoroughly this time, I must say you got me tripping. You did insanely awesome.

Goalnaldo:
awww. I'm flattered. I actually saw the story on my Quora feed and decided to use it. If you aren't on Quora, I'll advice you to sign up, there are numerous real life story you can use for your email copywriting.

Goalnaldo:
Here's my own attempt. Criticisms are welcome


Subject [EVERYONE'S GOING TO COME TO MY HOUSE FOR DINNER �]


"EVERYONE'S GOING TO COME TO MY HOUSE FOR DINNER"

This statement was made by George Clooney to 14 of his closest friends.

The 14 friends belonged to diverse economic backgrounds. One of them was married to Cindy Crawford while another was riding his bicycle on his way to work at a bar in Texas airport.

When ‘The Boys’ (that was the name for the group) arrived at Clooney’s house, they found 14 designer suitcases placed on the table.

And then- Clooney said:

Listen, I want you guys to know how much you’ve meant to me and how much you mean in my life. I came to L.A; I slept on your couch. I’m so fortunate in my life to have all of you, and I couldn’t be where I am today without all of you. So, it was really important to me that while we’re still all here together, that I give back. So I want you all to open your suitcases.

There was $1 million inside every suitcase, arranged in $20 notes.

Clooney continued:

I know we’ve all been through some hard times, some of you are still going through it. You don’t have to worry about your kids; you don’t have to worry about, you know, school, you don’t have to worry about paying your mortgage.

(Clooney also paid their taxes so they could pocket the entire $1 million. That’s an additional $3.5 million altogether.)

Now you may ask: why am I sharing this story? well, it's to let you know that just like Clooney, I care about you and I want you to take absolute control of your financial future.

While I may not give you a million dollar, I'm going to show you how to start a very profitable business where you can atleast take care of your basic needs and even have enough to give to your family, friends and anyone else. Sounds too good to be true? Check it out here [link]

You are going to learn how to start and earn from email copywriting. I have outlined everything and made it easier just for you.

Karen Lamb once said "A year from now you may wish you had started today."

Start today, start right away! [Link]



Warm regards

Goalnaldo

olatuneji:


Bro how do u source for stories on Quora?

olatuneji:


Bro how do u source for stories on Quora?

Holy crap - he already got a client...

Alright, this is pretty crazy.

Email Copy Academy hasn't even started yet and one of our members already landed a client.

Check out this post from inside the ECA Facebook group:

{SCREENSHOT]

Wanna know what advice I gave him?

Sorry... that's only available to Email Copy Academy students.

Now listen... this member is a hustler. He works his ass off.

I am NOT guaranteeing you can expect the same kind of results, and land a client before class has even begun.

But if you want to learn how to create email campaigns that sell... either for your own business or for clients... or if you want to have a lucrative career as an email copywriter... then ECA is the place to be.

Remember, registration closes today.

And the next time I reopen, the price is going to double.

If you want in hit reply and say "I'm in" and I'll get you the details.

Hope to see you inside...

Chris Orzechowski

P.S.

I was a little hesitant to have a FB group, because I'm not a huge fan of FB as a company. But I'm actually quite happy with this group!

Lots of high-level people.

Lots of great advice from people who are DOERs... not dreamers.

I think it's going to become one of the most valuable email copywriting groups out there, in time.

That's my goal anyway.

Venzal:
Email FORMULA #11: TESTIMONIAL EMAIL

This one is similar to the case study email.

But in this case, instead of trying to dissect how a customer used the product to gain the result that they did, you let their words do all the heavy lifting.

Here’s a way to lay it out in your email:

1 Talk about an email you got from a customer…
2. Here’s what they had to say __________
3. Insert testimonial/screenshot of testimonial
4. If you want to get similar result, then get {NAME OF PRODUCT]
5. Here’s where to get it (CTA).
Here’s an example of this email:



NOTE: Look at that part where he says this:

Wanna know what advice I gave him?

Sorry... that's only available to Email Copy Academy students.

From what you've learned so far, WHAT DO YOU THINK MR. Chris did there? Let me know below.

Subject line: Quite possibly the most blatant sales pitch you will see today…

The deadline to get the February “Email Players” issue is today, when I send it to the printer.

If you want in, here is the link:

[LINK]

Ben Settle

P.S. If'n you are new 'round these parts, for context on what’s inside the February issue, here is what I recently wrote about it:

===

The secret elBenbo protocol for creating cash flow “on demand”

Not a big fan of the whole publicly counting money thing.

But, I am not sure how else to explain the following method of creating a reliable, repeatable, and very customer-loving way for creating some smackola on demand, once, twice, even three times or more per year, depending on how ambitious you are, how well you have your act together with your offers, and how serious you are about being in business as opposed to being a contemptible, do-nothing little new product junkie or marketing hobbyist.

Anyway, here’s the story:

Early last year, Yours Gruesome tested a special sale that, unlike virtually all my offers… was intended specifically for the hyper buyers on my list.

Usually, I ignore the hyper buyers.

i.e. those who buy everything & anything - especially low priced "impulse" offers.

The reasons are many, and I’ve yapped about them before.

But, for reasons that included wanting to help a lot of ye olde hyper buyers out for a change, wanting to test a new kind of offer, and (the biggest reason of all) also I had just bought a new Lair, and I wanted to more easily pay it off as soon as the 6 month window I had to carry a mortgage for in order to not screw over my mortgage guy (he wouldn’t have gotten paid his commission had I paid it off earlier) hit… I decided to do this special sale.

Anyway, short story long:

This sale — when used in conjunction with my Email Players methodology — was the fastest, simplest, and easiest scratch I probably ever done made up in this business.

It took about an hour to set it up — sales page & emails.

And, due to being burned out from moving to a new Lair, I completely half-assed it.

Spent only an hour or so combined on the emails & sales page.

The result:

$16k in sales.

Not exaggerated goo-roo launch numbers, or anything worth bragging about.

But not too shabby for about an hour or so of “work.”

Plus, if I’d done a few of the simple things I was too burned out to do, I’d have very likely doubled or tripled that.

Which brings me to the plop:

You, too, can possess this template for a tried-and-true profitable offer to use and reuse (I will be doing another one later next month) each year once I instruct you in the alphas & omegas of how to do it for your business. And potentially do it the same day you learn it, if you choose.

The only caveats are:

1. You will have to have a list

2. You will have to have at least a modest amount of content already created or be willing to create said content — eBooks, videos, audio, does not matter

3. You will have to not be a contemptible new product junkie who just buys info products but never uses them or a marketing hobbyist

In other words:

Maybe 5% of the people in all of the land of Internet Markania can use this template.

But, it’s only to those 5% I cater too anyway.

The rest can continue being social media bar flies or excuse makers, or whatever it is the vast majority of wannabes do when they aren’t foolidhly swiping, mining pirate sites for free content they'll never use, and searching for shortcuts to prevent having to do any real work.

Harsh?

I certainly hope so.

I intend to quadruple down on my customer curation this year.

That said, this sales template is something I will be using over and over and over going forward, and there’s no reason you can’t also use it to make sales on demand, practically any time you desire to, using content you’ve *already* created, sending emails you’ve *already* written, and, yes, utilizing sales copy you’ve *already* slaved over, and would like to get paid on perpetually instead of just once or once in a while.

The details of this little ditty are in the coming February “Email Players” issue.

Including what to do.

What NOT to do (I screwed myself quite badly in lost sales).

And, how to make it go smooth as honey for your righteous business.

This issue, of all issues I’ve written in over 100 issues published, potentially contains the most immediate, cash-in-the-bank info I’ve taught. Simply follow my special “recipe” with the ingredients I lay out, shove it in the oven, and wait for the proverbial timer to ding and pull out some quick profits for your business.

All right enough teasing.

The deadline to get this issue is coming up fast.

And, as people who try to subscribe after the deadline each month are fast learning — I am a tyrant about not letting people in. Including going as far as turning the newsletter off in the shopping cart after the deadline — always prompting the procrastinators to think they are doing me some kind of favor “letting me know” my cart has a glitch or whatever.

It’s no glitch in the software, Maynard.

The glitch is your procrastination.

Okay enough.

If you do NOT have the qualifications above, don’t bother subscribing.

This issue will do nothing but add to your pile of other trainings you never use.

Go find some goo-roo on facebook to haunt instead.

Otherwise, here’s the link for the handful of businesses left both qualified & interested in this:

[LINK]

Ben Settle

Subject: From ouch to ohhhhh….

Making love is a beautiful, healthy experience all of us should enjoy on a regular basis.

But sometimes, this pleasurable experience turns into a painful nightmare.

If you’ve ever experienced pain during intercourse, there are a number of factors that might be at play here. And if you let them go untreated, things will only get worse as time goes on.

If you’ve ever suffered from this, I want to help you.

That’s why tonight at 7:00 pm Pacific Time, I’m giving a special Facebook live training on my Facebook page called…

How To Go From Ouch To Ohhhh [LINK]

You’re going to discover:

● How to treat vaginal dryness and other common causes of pain
● The do’s and don’ts when you start feeling pain
● How to increase the pleasure of every experience you have, no matter what your age

It’s starting soon - hope you can make it.

Here’s the link one more time:

Watch my live training on my Facebook page at 7:00 pm Pacific Time [LINK]

See you there,

[NAME]

Venzal:
Email FORMULA #11: TESTIMONIAL EMAIL

This one is similar to the case study email.

But in this case, instead of trying to dissect how a customer used the product to gain the result that they did, you let their words do all the heavy lifting.

Here’s a way to lay it out in your email:

1 Talk about an email you got from a customer…
2. Here’s what they had to say __________
3. Insert testimonial/screenshot of testimonial
4. If you want to get similar result, then get {NAME OF PRODUCT]
5. Here’s where to get it (CTA).
Here’s an example of this email:



NOTE: Look at that part where he says this:

Wanna know what advice I gave him?

Sorry... that's only available to Email Copy Academy students.

From what you've learned so far, WHAT DO YOU THINK MR. Chris did there? Let me know below.

Venzal:
Email FORMULA #11: TESTIMONIAL EMAIL

This one is similar to the case study email.

But in this case, instead of trying to dissect how a customer used the product to gain the result that they did, you let their words do all the heavy lifting.

Here’s a way to lay it out in your email:

1 Talk about an email you got from a customer…
2. Here’s what they had to say __________
3. Insert testimonial/screenshot of testimonial
4. If you want to get similar result, then get {NAME OF PRODUCT]
5. Here’s where to get it (CTA).
Here’s an example of this email:



NOTE: Look at that part where he says this:

Wanna know what advice I gave him?

Sorry... that's only available to Email Copy Academy students.

From what you've learned so far, WHAT DO YOU THINK MR. Chris did there? Let me know below.

giftedhands101:
Good morning house,

please which is the better place to search for jobs on Upwork; My feeds or Recommended?

Venzal:
Email FORMULA #11: TESTIMONIAL EMAIL

This one is similar to the case study email.

But in this case, instead of trying to dissect how a customer used the product to gain the result that they did, you let their words do all the heavy lifting.

Here’s a way to lay it out in your email:

1 Talk about an email you got from a customer…
2. Here’s what they had to say __________
3. Insert testimonial/screenshot of testimonial
4. If you want to get similar result, then get {NAME OF PRODUCT]
5. Here’s where to get it (CTA).
Here’s an example of this email:



NOTE: Look at that part where he says this:

Wanna know what advice I gave him?

Sorry... that's only available to Email Copy Academy students.

From what you've learned so far, WHAT DO YOU THINK MR. Chris did there? Let me know below.

Venzal:
[b]


NOTE: Look at that part where he says this:

Wanna know what advice I gave him?

Sorry... that's only available to Email Copy Academy students.

From what you've learned so far, WHAT DO YOU THINK MR. Chris did there? Let me know below.

Venzal:
Email FORMULA #11: TESTIMONIAL EMAIL

This one is similar to the case study email.

But in this case, instead of trying to dissect how a customer used the product to gain the result that they did, you let their words do all the heavy lifting.

Goalnaldo:
awww. I'm flattered. I actually saw the story on my Quora feed and decided to use it. If you aren't on Quora, I'll advice you to sign up, there are numerous real life story you can use for your email copywriting.

Foluwadamilare:
Venzal and all my people on the thread, I would love to hear your criticisms on this piece in just wrote...

Crazeworld:


I don't think I can critique your copy; you're seemingly good at it.

I know you love writing in Chris' style, but don't you think you're over-doing the spacing part?? Paragraphs and spaces make text readable, but I can't say the same when it's the same pattern from beginning to end.

Here is what your post looks like on PC - more like a list of something.

How about you collapse some of the paragraphs?