Dbliz:

Please throw more light on that "seducing their ego with charm" part. Like how is it done?

Appeal to their Emotions by sugarcoating what you want to say with lies that you don't means, they are instinctive beings who don't cold logical reality, you must say things that make them to be a very good mood so they will receptive of your opinions, their feelings must be validated before you can pass accross your information