British businessman Richard Brandon formed Virgin Atlantic Airlines in the 80s and used one of the four identified billionaire strategies called The Enforcing Market Share Strategy.The competion from British Airways was overwhelming. Richard then embarked on a global hot air ballon ride or trip.Half way through he safely crash landed but the top world media had already noticed and flighted what was written on the hot air ballon "Fly Virgin Atlantic Airlines".The Virgin company was now a part of the multi billion dollar airline industry http://news40.xobor.com/t943763f2-BILLIONAIRE-STRATEGIES.html