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How Buhari’s Public Communication Team Fared In The Last 6 Years - Politics - Nairaland

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How Buhari’s Public Communication Team Fared In The Last 6 Years by stephanie11: 8:26pm On Jun 04
POLITICSNIGERIA.COM

President Buhari won the historic 2015 presidential election defeating an incumbent in a well-coordinated and funded campaign. Buhari’s message of “Change” was well-accepted by an overwhelming majority of Nigerians which earned him 15 million votes.

Buhari, again, won re-election in 2019 making him the second incumbent to do so since 2003. This victory was against well-funded and prolific opposition propaganda.

In the last six years, how has President Buhari’s media team fared?

I will set a background here. President Buhari, admittedly, is not an orator by his introverted nature. His deputy, Vice President Osinbajo, is a better handler of public communication. In the end, the Presidency is one.

In rating the President’s Media Team, I will use the following metrics: visibility, public engagement, and timeliness.

MINISTER FOR INFORMATION: ALHAJI LAI MUHAMMED

Alhaji Lai Muhammed needs no introduction for those who have been following political developments in the last decade or so. He made himself a household name in the art of party spokesmanship with his brilliant, timely, and needed interventions as APC (previously AC/ACN) image-maker. As an opposition spokesman, no one beats Lai.

His appointment as Minister for Information is a different matter altogether. As Minister, he is barely visible. He is supposed to be the most visible Minister in Buhari’s government, but he appears to be on a long holiday. This appears to be the case with agencies under the Ministry (NOA, NBC etc). His engagement with the media is often below par. But he did an excellent job in tackling CNN over their report on Lekki Toll Gate which led them to backtrack. Apart from this and a few other interventions, Lai is largely absent. He is also not, like many in the Buhari Media Team, on time. Issues are allowed to fester for too long before they react.

SPECIAL ADVISER ON MEDIA AND PUBLICITY: FEMI ADESINA

Many people fondly remember Femi Adesina as a prolific writer, columnist, and Managing Editor at DAILY SUN. His write-ups and call to action are top-notch. His sacrifice working in a hostile environment like DAILY SUN whilst supporting Buhari deserved commendation. Femi is still one of the best writers the country has today. It’s doubtful if anyone can outwrite Femi on his day.

It should be no surprise that Femi was the first appointment Buhari made in 2015. His performance in office is another matter altogether. However, what no one can take away from him is his fervor for the nation and unyielding loyalty to the President.

After Lai, Femi is supposed to be the most visible in the president’s communication team. Apart from dropping STATE HOUSE PRESS RELEASES, writing occasional articles, and few media interviews, his impacts in shaping narratives and deliberately magnifying the president’s achievements have often been left to guesses. More often than not, his interventions do not solve the problems. He doesn’t appear confident whenever he speaks to the media which makes one wonder if he is hiding something.

For me, he has the capacity to do more to shield the president from frequent media attacks. In fact, most of the routes to media attacks on the president have been through him and Garba Shehu (I will come to this later).

SENIOR SPECIAL ASSISTANT TO THE PRESIDENT ON MEDIA: GARBA SHEHU

Like Femi Adesina, Like Garba Shehu. Garba is more of a politician or representing some political interests in the team than actual Buhari’s spokesman. Like Adesina, his engagements are sometimes very insensitive. Garba’s press releases are known to stir more controversies than anyone else in the presidency. In some cases, one wonders if he’s actually writing the president’s thoughts or some political interests.

In a multi-ethnic country like Nigeria, Shehu does a good job affirming a particular diatribe, but it’s impossible not to concede that he is very powerful in the Media Team having survived an open confrontation with the wife and children of the President.

For all his weakness, reporters in the Presidency say Shehu is very friendly.

I think Mr President should call them in for a serious review.

SENIOR SPECIAL ASSISTANT TO THE PRESIDENT ON MEDIA (OVP): LAOLU AKANDE

An astute reporter with Guardian and former US university lecturer, Laolu Akande has made a name for himself in the profession of journalism. He is said to be the only Nigerian journalist to have interviewed a sitting US president in the White House, according to Wikipedia.

Therefore, his appointment as Senior Special Assistant to the President on Media (OVP) did not come as a surprise to many people.

His appointment proved to have paid off largely. Laolu is a clear departure from Garba Shehu and Femi Adesina. In timeliness, Laolu gets it right often. His writings are never nebulous. His engagement with the media is far more mature than his peers

He has been able to use his Twitter and other social media handles to engage Nigerians on the activities of the Buhari administration, however, Akande needs to try to fill in the gaps left by his seniors and also mend relations with some sections of the print media some of whom he engaged in media warfare just before the 2019 election. He did sustain some injury in those avoidable encounters when he took on Dele Momodu and Festus Adedayo. He should make more friends.

SPECIAL TECHNICAL ASSISTANT: LOUIS ODION

There isn’t much about him other than his time as a flamboyant columnist at The Cable, and editorships in some major newspapers. But there is no significant impact since he was appointed. However being a former information Commissioner and retired editor, much is expected from him perhaps to fill some of the gaps in the President’s Media Team.

SENIOR SPECIAL ASSISTANT ON PUBLIC AFFAIRS: AJURI NGELALE

Ajuri left his mark for his brilliant presentations at CHANNELS TV. He’s known for his ability to fact-check his guests which means he knows his job then thoroughly. This is why his appointment as SSA was hailed by many.

Ajuri at the beginning was about the most engaging presidential spokesman on Radio. His Radio Tours has given many Nigerians insights into the projects and activities of the Buhari administration.

But, it appears Ajuri has soft-pedaled or even disillusioned in recent times. Besides, he has had very limited appearance on major TV stations, significantly reducing his impact -few appearances on NTA, and AIT where he once worked. NTA officials say he was almost prevented from the Station at a point because some ministers felt he was often speaking out of turn on matters of policy. But it’s curious no one has seen his appearance at all on Channels TV, his last employer. If need be he could mend fences and be less arrogant.

SPECIAL ASSISTANT ON NEW MEDIA: TOLU OGUNLESI

Many remember Tolu for his brilliant tweets and write-ups during the #OccupyNigeria protests in 2012. His special media activism is top-notch. Therefore, his appointment in 2015 was largely on the basis of competence.

In his role, he has done his best projecting the activities of the Buhari administration on Twitter. He has used his Twitter handle to engage Nigerians. He was one of the most active during the 2019 presidential election telling Nigerians the projects of the Buhari administration and countering fake news.

Someone like him can be put to better use on the team, he is level-headed and perceived as a professional especially on Social Media.

PERSONAL ASSISTANT ON SOCIAL (NEW) MEDIA: BASHIR AHMED AND LAURETTA ONOCHIE

I have taken these two together because their roles are similar. Both contributed personal resources towards Buhari’s victory in 2019. This, in my estimation, was the basis for their appointments.

Bashir’s engagement is largely posting the president’s pictures and announcing visits to the Presidential Villa. Onochie’s case involves engaging in “take-no-prisoner” conversations on social media.

For me, both have no significant contributions to the Team.
https://politicsnigeria.com/buharis-public-communication-team-in-the-last-6-years-an-objective-analysis/

2 Likes 1 Share

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by Amotolongbo(f): 5:15am On Jun 05
They’ve performed so poorly.

I just noticed I’ve not seen any tweet from the Nigerian newspapers I follow on twitter.

If Twitter can be banned, Nairaland isn’t safe from the same fate either

39 Likes 2 Shares

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by InaNla(f): 5:15am On Jun 05
Useless team.

Posterity will judge everyone who supported a tyrant terrorist to power.


We are waiting for the omo’ale Femi Adesina in Abeokuta.

11 Likes

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by LagBlogger(m): 5:15am On Jun 05
Buhari's media team is a propaganda and damage control machine that tries to make him look good even with his very poor performance.

Banning of Twitter because Buhari's tweets were deleted is a face saving move to repair Buhari's gaffe and embarrassment that followed it.

By the way twitter is officially banned in China but there are more than 2,000,000 active Twitter accounts in China.

This so called ban is a waste of time, people will find other ways to use it.

20 Likes

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by JuanJO(m): 5:16am On Jun 05
As una ban Twitter for naija which other platform una go bring out?

I forget say una Don bring out operation python Dance 3 abi 4.

I still dey curse Emma my neighbor for convincing me vote the bundle of firewood the first time.

1 Like

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by d1tto(m): 5:16am On Jun 05
Defenders of tyranny, terrorism and killings in contrast. May their lineage know no peace.

11 Likes 1 Share

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by BigYash: 5:17am On Jun 05
Team of stupid people

Fooling themselves at old age.

13 Likes 1 Share

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by hakeem4(m): 5:17am On Jun 05
This team really tried oo. Imagine trying to paint this government good, even when they see the reality

3 Likes

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by allanphash7(m): 5:18am On Jun 05
K
Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by cockcrowatdawn(m): 5:18am On Jun 05
They made a laughing stock of themselves

9 Likes

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by tuna85: 5:18am On Jun 05
As for most of them, lying has become an hobby.

6 Likes

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by Dozie32(m): 5:19am On Jun 05
Dead Buhari with a dead government.

4 Likes

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by Sanemindtech(m): 5:19am On Jun 05
I guess pretty bad
Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by FryMosquito: 5:19am On Jun 05
They have performed poorly..

For their information, I just discovered that I can run twitter flawlessly through Opera mobile browser, just go to the browser settings and switched on or enable data saving.. Boom it opens

4 Likes 1 Share

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by abumeinben(m): 5:21am On Jun 05
Special advisers.

The ones not so known value their reputations.

1 Like

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by adecz: 5:21am On Jun 05
When it comes to people who
will protect his fakeness & lie
to him, he always appoints southerners.


When it comes to security & economic
matters, na only Fulani & Kanuri him
sabi.

3 Likes

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by MEGA4BILLION(m): 5:21am On Jun 05
All I see is conglomerate of fo.ols

3 Likes 1 Share

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by Luckydubby7(m): 5:22am On Jun 05
All scored F9

8 Likes

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by sotall(m): 5:22am On Jun 05
grin
Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by Jesuschristus: 5:22am On Jun 05
Twitter thinks they can ban free speech anytime they wish,they did same to Trump.Buhari should av dealt with twitter on a personal level though, total ban is too much

1 Like

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by observer88: 5:23am On Jun 05
Hmmm... I think aside Lai Mohammed, Femi Adesina, Garba Shehu and less so Lauretta Onochie, others have been pretty invisible.

But those ones up there have done such a terrible job that instead of making the citizens appreciate government efforts and interventions better, they have actually achieved the very opposite. Jonathan's attack lion, Doyin Okupe's job was to defend against and sometimes take the fight to the opposition, but Buhari's media team seem to be on an all-out attack not against the opposition, but against the citizenry with their insensitive and outrightly stupid comments, especially when silence would have been much better.

And may I add that Garba Shehu has been the worst of the scum!

5 Likes

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by Cholls(m): 5:23am On Jun 05
JuanJO:
Ygg
my brother why did you say this?

7 Likes

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by bodyloveghetto(m): 5:24am On Jun 05
Just download a lifetime vpn to access Twitter, I can hardly see tweet from Nigerians... fuqqed up country...

1 Like

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by BabaPissmaker(m): 5:24am On Jun 05
when their time is up. wonder how some of this guys will return back to their people after working for a shameless failed dictatorship.

2 Likes

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by 25ahmad(m): 5:25am On Jun 05
InaNla:
Useless team.

Posterity will judge everyone who supported a tyrant terrorist to power.


We are waiting for the omo’ale Femi Adesina in Abeokuta.
A terrorist President of a Terrorist nation

1 Like

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by dvkot(m): 5:26am On Jun 05
Let me see how they will be sending out information

1 Like

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by Esseite: 5:27am On Jun 05
With the lack of rapid first hand information spread through social media, the Government can project a propaganda win in security, economy, employment etc through the brown envelope newsmedia...

That is their game plan.

1 Like

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by Hndrrxxx(m): 5:27am On Jun 05
Gg
Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by 25ahmad(m): 5:28am On Jun 05
BigYash:
Team of stupid people

Fooling themselves at old age.
so as your father who failed to give you proper H. T

2 Likes 2 Shares

Re: How Buhari’s Public Communication Team Fared In The Last 6 Years by MANNABBQGRILLS: 5:31am On Jun 05
A better Nigeria is all we want.

God bless Nigeria

3 Likes 4 Shares

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