Global smartphone and mobile accessories producer, itel has restated its commitment to become Nigeria's brand of choice with the launch of exciting new products aimed at making life better. Not often do you find a brand that caters for everyone; but when you do, you should grab it with both hands. With itel's line of family products, there's something for everyone.

itel announced the addition of the P37 smartphone, its flagship laptop ABLE 1 and the amazing G322 and G432 Android TV series to its line of family products at a virtual launch in Lagos on Friday May 21, 2021. The new products, in line with itel's growth policy, are engineered to provide more power, more play and much more value.

Play Strong with itel P37
Talk about power and fun, the itel P37 is the new and improved smartphone that takes the itel P series to a whole new level. Its design and unique features are tailored to keep you at the top of your game all day long. Suitable for the young and old, the itel P37 gives you the freedom to work smart and play hard for as long as you want.

- Powerful Battery. There's no play without power. With itel P37, you get a 5000mAh built-in battery that offers more than 24 hours of talk, chat and unmatched play time. When you apply the latest AI Power Master battery-saver feature, you can get as much as 48 hours without charging and up to 16 days on standby mode.

The lithium polymer battery technology also preserves the integrity of the battery over time with more than 85% efficiency even after multiple charges. The automatic safe charging feature protects you and your family from danger, as well as your device.

- Freedom to express with limitless memory. How would you like to have all the songs, movies, pictures and apps you desire on your phone? Well, itel is making that possible with the P37 32GB internal memory and 2GB RAM. This means you can do more with your smartphone and not worry about apps slowing down or freezing every time.

- Virtual Reality large screen design. The 6.5" Waterdrop fullscreen gives as much as 90% aspect ratio and a 2.5D for a wider and clearer view. This is also supported by its 1,600 x 720 resolution, which is an industry standard.

- Crystal Clear Camera. Now you can gather up for that family shoot with the itel P37 smartphone? Selfie time can truly be family time. The dual functional camera can do wonders even in slightly dark environments. The front and rear cameras are not just laced with the right amount of mega pixels, but also come with amazing filters for the look you desire.

- Extra features. For easy play and easy fun, itel takes away the homogeneity of features common in the industry. How would you like to activate silent mode by simply flipping your phone? Yes, you can- with itel P37's flip mute function. What's more, get maximum security with a variety of biometric lock options, including fingerprint and face scan.

The first thing you would notice with the itel P37 is the stylish design that is sleek, hip and classy. Who says you can't get it all with a smartphone? itel makes a huge statement with this one, affirming its stance as Africa's Number One family-friendly brand.

Enjoy Family Moments with itel's Android Smart TV
There's no better way to bond with family than sitting down to a favourite show on TV. With the itel G Series Android TV, you get limitless access to all your favourite movie streams, games and live shows straight to your livingroom. Break free from the cycle of repetition; go beyond the boundaries of Pay TV; and move on to the smart life with itel's G 322 and G432 android TV series.

With more than 5,000 apps from Google Play, there is so much for you and your family to choose from. This TV comes fully equipped with Google Assistant Voice Remote Control, Superior HD picture quality, great sound clarity, built-in chromecast, and the narrow bezel design to complement your home's furniture.

Providing solutions with itel's ABLE 1
itel's ABLE 1 is the brand's first laptop product ever. It is a revolutionary attempt to stir up the industry and make available a device that offers better work, better learning and better play. Get as much as 6-hours of usage with the 3000mAh battery and 1TB hard disk to support your downloads and storage.

The perfect slim body design at 19.9mm further confirms itel's desire to support your stylish personality. To put the icing on the cake, the itel ABLE laptop is equipped with a special protective funtion that secures the system against surge due to low or high voltage. So, it doesn't matter who you are or what you do; ABLE 1 can help you complete more tasks, faster, easier and safely.

Enjoy Better Sound
itel's amazing line of sound enhancements and accessories offers every member of the family a plethora of options to choose from.

- The IEP-21 and IEP-23 are two standout earpieces from itel offering between -3 and 100+ decibels, super bass quality and 16 OMS in impedance. The 1.2 meter long wires are slim but strong and can carry frequencies between 20 and 20000Hz.

- The IEB-31 is itel's unique wireless bluetooth headset for reliable and clear calls and other media uses. It has a powerful battery of 70mAh, distance to phone range of 10 meters, talk and music play time up to 4 hours and standby time up to 70 hours, with a stable connection that makes it a reliable piece of audio device. The IEB-31 is lightweight, easy to use and is extremely comfortable. You can visit any accredited store nationwide to enjoy 1 year warranty on the product.

- Enjoy unlimited freedom with itel's ITW-60 earbuds. With added auto pop-up pairing for P36 and bluetooth connectivity for other devices, this pair of audio goodies can offer as much as 3 hours of talk and play time, and up to 35 hours on standby mode. Each earbud has a battery capacity of 35mAh with a powerful case that packs up to 500mAh of battery power.

Other sound devices include the IBS-10 sound box and the moving sound magnetic buds.

Enjoy Better Lifestyle
Now you can stay active with itel's SmartFit Band. The adjustable smart bracelet has the IP67 waterproof rating with notifications including calorie count and pedometer. The band has a battery capacity of 85mAh giving you good use time and up to 20 days on standby mode.

Power up with itel's Power Bank
Why live at the mercy of unreliable power supply when you can live on your own terms? We know how much you like to work and play on the move, and with itel's Super Slim 10000mAh power bank, you can charge two devices simultaneously and get powered up in no time. The power bank is made of shell material that renders it fireproof and scratch proof.

Other accessories…
itel also offers a range of home and car chargers, mobile phone batteries of different capacities and SD cards for your storage needs. By providing value-based products for you and your family, itel is proving that you can truly enjoy better life.

This is a welcome development