Let me set the scene. You have successfully appointed a Web Development Company to design and develop your new eCommerce store, it looks great, works well and is all up and running.

Great news….however, in order to start gaining visitors and more importantly, sales, you will need to look at SEO (Search Engine Optimization). This, in short, is getting your website organically listed on page one of Google for the keywords your target customer will be searching for your type of business/products/services under.

Although SEO may sound simple in principle, it must be carried out by a specialist to ensure that the desired results are achieved.

Unfortunately, there are many mistakes that both new and well-established eCommerce stores marketing/management teams make. These mistakes cause a negative impact on SEO, resulting in your online store dropping below page one on Google.

Are you or your eCommerce marketing team making any of the below mistakes? See below and get your online store back on top of SEO.
1/ Poor keyword research
SEO research

Many retailers and businesses focus on using keywords that are related to the products or services that they sell, rather than focussing on the keywords that their target audience are actually searching for!

Let’s say you are a ladies fashion brand and want to push sales on a new black leather handbag. Rather than using general keywords such as bag, handbag etc. You should be more specific with the keywords e.g. brown leather handbag, ladies brown leather bag etc. This way you avoid driving the wrong types of visitors to your store.
Best Practice

Carry out proper research on the keywords your target audience are actually searching for your types of products/services on. Google AdWords Keyword Planner allows you to see the monthly searches for any keyword. This will allow you to gauge how competitive and well searched specific keywords are and if they are worth targeting. Other useful tools for this include Moz andSEMrush.
2/ Copying content

As the saying goes, ‘content is king’, and while creating fresh, unique and well-written content may not be a quick or easy task, it is crucial for SEO.

Having unique page titles, page content, headings, product descriptions etc. where possible is very important. Google and other search engines pick up on duplicate content and they will push your website down in their rankings for doing this.
Best Practice

Create as much unique content as possible within your eCommerce website. If there are pages with lots of duplicate content, utilize 301 re-directs or no-index tools. This will tell search engine bots not to crawl these specific pages, meaning your SEO will not be harmed.
3/ Keyword stuffing

Far too many online retailers are still stuffing keywords into their H1 and H2 tags, meta descriptions, product descriptions and page content.

This is a poor practice and Google’s algorithms will pick up on areas of your website that have content with keywords stuffed in. Google penalizes websites that are stuffing keywords into their code and content.
Best Practice

Create well-written content that carefully utilizes only the relevant keywords in an appropriate manner. Do not keyword spam.
4/ Lack of product reviews

Having real customer reviews on your products and services is an important factor for SEO. Reviews will help boost your Google ranking and assist prospective customers in their decision-making process.

Not having a review system in place can be a serious mistake. Reviews help to instill trust to new customers and at the same time provide fresh content for your website.
Best Practice

Make it easy for customers to leave a rating and review. Send an email to the customer asking for a review once the product/service has been successfully delivered. Avoid email spam and make it optional for the customer to leave a review.

If you have not got a review system in place for your eCommerce website, I would high recommend you speak your Web Development agency to implement this beneficial feature.
5/ Poor security system in place
Padlocks

Having a secure and robust online store not only keeps hackers at bay but also gives visitors confidence in the services you provide. Unfortunately, many online retailers avoid key security measures to save money.

This will not only affect your SEO rankings but will also make your website vulnerable to attacks and can result in serious harm to your business, such as customer identity theft, financial loss, negative Google ranking and lost reputation.
Best Practice

Install an SSL (Secure Sockets Layer) certificate for your online store. Having an SSL certificate in the browser URL bar shows customers that their transactions are going through a secure website (if you opt for a high level SSL, users can see a green padlock within the website address bar, this provides enhanced security and further assurance to customers).

Google also ranks websites higher that have an appropriate SSL certificate. SSL certificates have also been proven to help to increase conversion rates!

http://www.webberboss.com/2019/08/28/top-seo-ecommerce-mistakes-you-must-avoid/

This is a subject that can often be confusing when Digital Consultants are speaking with clients…well, it certainly was for myself when I first heard the terms UX and UI Design.

You’ll often see on Linkedin as well as on many other sites and articles designers talking about great UX and beautiful UI, as well as recruiters posting things such as, ‘Looking for awesome UX’er for brilliant Digital Agency’…but what the hec’ do these terms actually mean?

I have attempted to put the following in as simple terms as possible, please bare in mind a lot of these views are from my own perspective.

UX and UI Revealed

UX stands for User Experience Design and UI refers to User Interface Design. Both are crucial for many web and digital products, however, each of these play a very different part in the process for a web or digital build.

A good and commonly used way to differentiate the parts of a digital product is as follows – If you think of the end product as a real person…the UX Design represents the organs that keep the body flowing and working correctly, measuring and optimizing and ensure you function smoothly. UI Design would be the visuals of the body, so the skin, hair, all of the aesthetics. Finally the code would be the bones, holding everything together.

In layman terms – UX Design is all about making sure everything’s easy and intuitive to use, UI Design is about making the product visually appalling, and the code itself is how it all functions.

What is UX Design?

User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.

The above is taken from Wikipedia

So rather than what you see on the product, User Experience is the interactions you make when using the product. Let’s put this in live terms –Read more http://www.webberboss.com/2019/08/27/ux-design-or-ui-designor-both/

As the world of business and commerce moves increasingly into the digital age, the need for businesses – particularly small enterprises and start-ups – to become an integral part of the digital revolution has become more and more vital. A big part of this for businesses is to ensure a good, solid online presence with a quality website that is appealing, accurate, and practical. For small and start up businesses in Somerset; as with other areas around the country, the competition in all (post) recession markets is fierce. The fragile economy means that more and more businesses are vying for the same customers with the same stagnant pool of disposable income, and in order to stand a chance of competing against the big boys in business, smaller and newer companies need to make themselves stand out from the crowd.

The Decline of the High Street
Given that an ever increasing number of consumers now head online to purchase goods, sign up to services, or obtain information, an effective online presence is something that all businesses need to be carefully considering when it comes to their business and marketing strategies. For small, lesser known businesses this is particularly important, and investing some time and money in a good quality website with accurate, professional content can go a long way toward giving businesses that edge over their competitors.
read more
http://www.webberboss.com/2019/08/27/three-tips-for-choosing-a-web-design-company/

Getting a cheap website design from website designer is not a bad idea in anyway. Every service provide at a point in time of the business existence offers affordable design price slash which come up always a result of market condition or business condition and no one has power over that it does not make the service less quality or less valuable. Just that you as a service enquirer takes advantage of the current situation of the market.
Now here is a thing or two you need to watch out for as a beneficiary of discounted service cost.


Is the service what i really want at this point in time ?
Am I getting what i paid for ?
Will this work well for my futuristic plan ?
Read more http://www.webberboss.com/2019/08/27/getting-a-cheap-website-design/

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And what's left to be used in the baba?

who ever that is saying that is trying to divert attention to something more irrelevant...

[s]Stop trying to make the man still regain hope in his lost self abeg! [/s]

so now that Baba Fayose, has empowered his mumu hunters with knock-out to face the heavily harmed herdsmen, isokay make them continue...we're here to count scores sha

<h2> really <h2>

for a soldier to be seeking help from bloody civilians , isn't that an insult to his status? ;
nah to intimidate person them sabi...


anyways, i pray he's found alive and okay sha, cos he appears young.

My own question is, does the Pastor Mrs always have mat spread infront of her every service with her shoes on? or is this a joint film they're all shooting for us?
anyways, I trust Anty K, she'll not disappoint me on her burst back...cant wait to comment on her blow-back