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1. Fight against fake news

I expect social media platforms in the year ahead to at least face and possibly tackle some of the controversy trailing the spread of fake news. Specifically, I think we’re going to see Twitter double down on features that limit abusive aspects, and Facebook to address the issues of fake news, false claims, and inaccurate ‘facts’ on their platform.

2.Businesses will need to learn to sell on social

Can we trace revenues back to social media activity? Getting better at selling on social will be key for both social networks and the businesses that use social media in 2017

3. More targeting and more integration

With ever growing numbers of people using social networks, the level of noise on social media is also increasing, making it harder and harder for brand messages to be heard. In 2017, I’m expecting to see more use of services and APIs to integrate social media with CRM, Marketing Automation and social media prospecting and retargeting ad platforms.

4. Evolution from social networks to messaging apps

In 2017, company will start investing massively in social messaging applications. These apps have a wide audience and offer several attractive features to brands for e- commerce and client support, for example, which allows for economies of scale and the creation of new types of user experience. Let’s not forget that the four main messaging apps (WhatsApp, Facebook Messenger, WeChat, Viber) together have a wider community than the four main social networks (Facebook, Twitter, LinkedIn, Instagram).”

5. The use of social media will increase

it's no secret that the giants of social media world want people to spend more time on their networks and not your own website. As user numbers grow and internet users spend an increasing amount of time on social, it’s time for social media marketers to work out how this will affect their strategy in 2017

Source:
https://hiipeeps.com/forum/topic/144

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