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How Search Engines Work

The first basic truth you need to learn about SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by e piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified. Sometimes crawlers will not visit your site for a month or two, so during this time your SEO efforts will not be rewarded. But there is nothing you can do about it, so just keep quiet.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.



After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.

When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one pages (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index to the search string.

There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, MSN, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you'd like to be at the top.

The last step in search engines' activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.

So stay tuned , for the next post titled " Differences Between the Major Search Engines"

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so let start


What Is SEO

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Also, if you set realistic goals – i.e to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.

Although SEO helps to increase the traffic to one's site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.

SEO can be a 30-minute job or a permanent activity. Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it. Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.

So stay tuned , for the next post titled " How Search Engines Work"

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Hafsoh22:
SEO means Search Engine Optimization. When i website is being optimised to rank high in SE such as Goggle, Yahoo , MSN etc it means you are doping SEO to the website.
SEO is important for a website to achieve high SERP in return it yields:

* More traffic to your website
* More markets can be reached
* More potential customers will be visiting your website

Thanks for your contribution

i prefer dreamweaver to frontpage

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qcode:
First of all, what exactly do you want to achieve with your tool bar, and how to you want to integrate it into your site. I have a software that can build a very professional tool bar for you.

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Download from www.Smartftp.com

You can upload files to another computer using File Transfer Protocol (FTP). FTP refers to an Internet protocol and is also the name used for software applications that perform this function. With FTP, you can upload software, music files or any other type of digital information.

Select this option if you are uploading files to a remote computer that does not permit Web browser uploads. This is often the case if you are uploading files to a Web site for which you have purchased storage.
Step2
Open your FTP program. Enter the host address in the space provided.
Step3
Enter your login ID and your password. If the remote computer is configured to allow Anonymous FTP, you may be able to login without a password or by using "guest."
Step4
Click Connect.
Step5
You will see two windows containing a list of folders and files when the connection is established. The window on the right represents the folders on the remote computer. The window on the left represents the folders on your hard disk.
Step6
Move around in the left-hand window until you have located and opened the folder in which your uploaded file is to be stored.
Step7
Move around in the window in the left-hand side until you have found and selected the file that is to be uploaded.
Step8
Drag the selected file over to the window on the right. Most FTP programs will allow you to upload this way. If your FTP software doesn't allow this, consult the help file for uploading instructions.
Step9
Check that the file is listed with the other files on the right-hand side when the file is uploaded.

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