₦airaland Forum

See Danger!! Wahala Dey

Who gives a F***,

Those that gave one, are not invited

Na dem sabi.... TGIF

U all invited to this concert,

venue: Banana island

gate fee: #30billion

Na dem sabi.... TGIF
U all invited to this concert,
venue: Banana island
gate fee: #30billion

Antonio Conte (Chelsea FC)
After leaving his job as the coach of the Italian national team to managing Chelsea, the Italian has shown he has what it takes to survive in England and one that captivate Football lover is his style of celebration during games. Conte shows a complete burst of crazy energy and emotion all through.

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Diego Simeone (Atletico Madrid)
The wildest and certainly a great manager as well, the Argentine international during is time has Atletico Madrid to a la liga title and two champions league final. His touch line one of the finest and certainly he will be a joy to watch in the 2017/18 season

The Football Season is back and the long awaited 2017/2018 Football season is out, Football fan across the world are awaiting the excitement, thrills, drama that the Most Beautiful and Gratest Game is coming along with this season. Just to wet this appetite the more, here is a list of Football manager with the Best match Ecstasy, Yes!! And the rock our football world.

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Luis Enrique (Formal FC Barcelona)
Once a player and a coach for FC Barcelona, he once guide the club to treble during his reign as Barcelona handler, though walked of his job at the end of the 2016/17 LAliga season after winning the Cops del Rey.

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Pep Guardiola (Manchester City)
With a greater pressure on him to deliver for Man City this season, haven spent over £200 million in rebuilding the City squad, their is no doubt that Pep will give Football fan all over the world a different dimension of celebration in the new season

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Jose Mounrinho (Manchester United)
Call him the Special One and/or the Happy One you are never wrong. Maybe the controversial type but certainly one of the Best ever, Jose Mounrinho has his way of getting under the skin of every football fan and is player alike. This season won't be an exemption certainly.

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Jurgen Klopp (Liverpool FC)
Haven make is best impact as manager when with B. Dortmund yet, Klopp avail himself in Liverpool payroll with aim of taking the club to it legendary status. Apart from his game tactics, one thing for sure that stand out and special is his touch line antics, he is always a different drama on the touchline no doubt.

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lalasticlala

Naija no dey carry last... #4 on the list. You wan to? Naija Representing...

Just got back from an owanbe, people plenty pass food.

The hungry wey hook me now...

He's just a learner, when another is already on his second Doctorate Degree....

Next!!

No be small things oooo, Make I first chop first, come see them face well ooo ....

Change kor, change Ni... weytin concern me...

Make I chop first....

Divido will be like we talking about 30billion you calling 72million, NEXT....!!

The Federal government of Nigeria and police should also monitor her and make sure she's arrested when caught in the act of her sexual orientation. That's not to say I'm in support of the guy's act. Please! Nigeria Authorities take note... That's my verdict.

Where are the Feminist Movement?? If it were a reverse occurrence, that a male paramedic was doing this to a female footballer, the story wouldn't have taken an hilarious turn, The hypocritical Feminist movement would have raised there ugly head....

tripleY:
Getting superstitious is not part of the game but it cannot escape notice that Etisalat was on its 9th year in Nigeria when it became 9Mobile. And I am just about making it a season of 9s by advancing the below 9 reasons why I am convinced this brand will ride high on its new name


It is a few days since the formal change of brand identity of Nigeria’s mobile operator, Etisalat that has now become 9Mobile.

Before the formal announcement, it was days of rumours and leaks; Rumours that a certain Nigerian billionaire was behind the new brand and restructuring of the N377 billion debt that led to the exit of its former partners, Etisalat UAE, which took away its equity and even the name and leaks that eventually robbed the brand of the moment of surprise in effectively controlling the reveal of its future look and feel; rumours that a number of global telcos were already bidding to take over majority stakes in the business

The brand lost control when its new name leaked ahead of official reveal. The logo was to follow almost as quickly. I understand the formal unveil of the brand identity had to be hurriedly put together in quite a modest show. The public was already in the know and there was therefore no need for any highfalutin brand reveal. It also therefore also made cost sense in the circumstances the brand has found itself.

But what this may suggest is the high interest of the Nigerian public on the brand. Practically every journalist was interested in the stories around the now former Etisalat. IT Editors, Marketing Writers, Crime and Judiciary reporters and even political editors were running after stories around the brand. It was even an Energy Editor that was credited with breaking the story on the new name the brand had adopted.

Before the often unreliable court of public opinion, there have been various judgments passed. While some are certain the new name was not such a great one, there are those who insist the brand could never have adopted another name. Some argue based on the attachment they think the market has had on the Etisalat brand. This strong equity, they claim may hamper 9Mobile.

At the brand reveal, CEO of the brand, Boye Olusanya, had said “With the launch of our new brand, our commitment to providing our subscribers with best-in-class telecommunications services continues,” because “the vivacity of our new brand is an affirmation of our creativity and the recent launch of a volley of value adding services, such as our BlazeOn and Kwikcash service, is testament to this.”

Boye would not rule out the possibility of future name changes if and when new investors come in. Most people are sure discussions are going on with many people already where the numbers are being interrogated to ensure painless entry if and when an agreement is reached.

For me, getting superstitious is not part of the game but it cannot escape noticing that Etisalat was on its 9th year in Nigeria when it became 9Mobile. And I am just about making it a season of 9s by advancing the below 9 reasons why I am convinced this brand will ride high on its new name.

The Pedigree of the MD

Boye Olusanya is a veteran of the boardroom battle for name changes in the Nigerian telecom industry. As Deputy CEO of the now Airtel Nigeria, he had been part of a team that managed the then seemingly intractable crises of identity that the brand was battling. He was there when Econet became V-Networks for a few days before becoming V Mobile. He was there when Celtel took over the brand and added a dash of red to the identity. Boye was not missing when Zain and the current Airtel also came. He then moved on to another company owned by Dangote Group before returning to familiar feisty territory, to manage a brand transition, the type of which he had handled four times in his career.

With a man of his experience leading the executive management, it would be easy to win the ears of other members of the team who would willingly wish to utilize his experience in this transitional period.



9 Mobile

2. The 9 in 9ja entry

9Mobile came into the market 9 years ago with an entry proposition that strongly connected with the teeming Nigerian youth. With its entry theme song, 0809ja For Life, which starred Banky W, it was easy for the brand to drill entry holes into a market thought to have been saturated.

Although the conspiracy of lowering voice revenue spurred by a multiplicity emerging alternative voice platforms like WhatsApp, IMO, Facebook Messenger among others, slowed revenue, it retained its perception even among competition, as the brand to beat. This was very visible even for an outsider in the campaigns of most of competition. This success was chiefly fired by the perception that the brand was connected to the “street” in this case suggesting the youth demographic.

With this, it will be easy for people to draw strong relationships with the brand that took the 9ja street lingo to the boardrooms and came out with products depicting their struggles. The campaign being rolled out will also deliberately target this people, locating them where they are making music, partying and expressing their youthfulness.

There’s is something like a winner here for them

3. Closeness to old ID

Most scholars of marketing would advise that in brand identity change, effort must be made to NOT depart too radically from the past, where possible. They say it affects recall and creates confusion in the minds of the public.

Well, the 9 in 9Mobile is sure going to solve part of the problem by reminding folks of the entry proposition of 0809ja for Life that has become the background theme song for all campaigns since the debut of this brand in Nigeria.

Another thing that was done right was the choice of colour. It was creative of the board to have approved colour themes that are not too radically far from what Etisalat used while they were here. And even the house fonts. Most people will not notice this and may go away thinking it was same old Etisalat fonts that 9Mobile is riding on.

They are not the same. But most would not notice and wherever anyone sees it, even without the logo, the recall process will immediately go full circle.

4. Creative Agency influence

In a bid to reinvent, most brands would, at a challenging period like the one faced by 9Mobile, employ a new agency to manage its transition. Retaining the creative agency that has been handling the brand was a winner and helped in creating the strong link between the present and the past.

X3M ideas, the Creative Agency behind the 9Mobile identity have been with the brand from inception. Its CEO, Steve Babaeko was the Creative Director that launched the brand while working at 141 Worldwide Nigeria. He moved with the brand when he set up shop and from managing an aspect of the brand, X3M has taken full charge, enabling the 360 degree thinking behind the new identity.

5. Proudly Nigerian slant

The conversation in Nigeria at the moment favours the “proudly Nigerian” spirit. Government has been mouthing it for some years and is rolling our strong messaging to drive that home, especially as recession bites.

I spoke with Boye at the reveal and he also made a point to tell the invited contingent of Nigerian journalists that the transition was being managed by an entirely Nigerian team. They really planned for this. Although a few foreigners were seen loitering around the company’s premises and event venue on the day, there was a deliberate effort to ensure a Nigerian occupation of the “high table” and photo opportunity.

This will resonate with everyone.

6. The Bull’s Eye message in the logo

Many people will just end up looking at the 9Mobile logo withour actually realising what it means and what it is doing to them.

You see, I have grown accustomed to examining company logos beyond mere appearances. Their psychologocal effects on us is even more critical, although those who make them do it in such a way that we do not even realise its effect on us.

I am not sure many people have read the history of the iconic Apple logo as I have done. I am not about going to dwell on that here. But has anyone noticed the bull’s eye in the 9 in 9Mobile’s logo? It is not there for beauty’s sake alone. It is also not there because there us a rounded place in 9 that requires filling up.

That black and while circular pattern there is the bulls eye. It is the sign of marksmanship. In a battlion of soldiers, there can only be one or two snipers.

9Mobile is not just telling you, but making you disposed to acceepting its brand as one that hits the bulls eye all the time. Did you notice the network signal going out from the bulls eye? It is also a message you will take in without knowing and the are just telling you in pictures that they are the centre of working connectivity.

That is something like an eternal promise that will be hitting you, everyday. How the market responds to this will be another matter of review in the coming days.

But it looks good.

7. NCC report and regulatory intervention

A report by regulator, Nigerian Communications Commission may come in handy for the brand. According to the recent report, only 1,826 customers of former Etisalat Nigeria, now 9mobile, ported to other networks in May, giving a decrease of 111 that left, when compared with 1,937 users that left in April. On the flip side was an encouraging 15,253 customers that ported in during the same period. This made the brand number one in the industry.

That the brand was in the midst of a boardroom crises that triggered frighteningly negative press when consumers were porting in is evidence of something link loyalty. It may also be a marketing tool at a time like this.

8. Speed in responses

The interval between the deadline issued by Etisalat for its former Nigerian partner to stop using its name and other brand collaterals was two weeks. It was short even by all considerations.

That 9Mobile was able to discover a new name, clean all about Etisalat, stream a caller ring back to all customer lines, create, customize and patent its house fonts and logo is a marketing cases study worth documenting. It saved it needless litigation and shortened the lifespan of the crises it was going through.

9. The Airtel experience and number equity

Airtel went through the same crises. They were in it four or five times. They survived. They have stabilized. They are still number 3 in the market in terms of number of subscribers. The brand has stabilized, by every available metric

If Airtel was able to overcome those number of brand identity changes, 9Mobile will survive one or the widely two.

Of note also is the equity people attach to phone lines. Folks who are not into fraudulent transactions will not change their phone numbers that easily. It is a tough decision. You just cannot drop a phone number that you have been using for business and other purposes for 9 years plus just because a brand changed its name. People may port. But even then the percentage is quite low and this also requires a lot of deciding to happen.

 

SOURCE: https://brandspurng.com/9-years-and-the-9-factors-to-indicate-9mobile-may-fly-high-with-its-new-identity/

To criticize all 85% of your point will waste my time, but I won't let your point no: 6 , go untalked about and I will do so by asking a question. Are you aware that the network has subscribers on 0808, 0708, 0818? How have they synergize "9" & "8" ?

My Opinion? You are the one who need to be cautioned.
There is a clear line between Office functions and home functions, I'm sure you employed her to work for you in the office not at home. Oga make you check yourself oooo , Did you employ her for office work or home work?

Oga pls search the word "EMPATHY" then me what you think...

Bigboyz32:
While in the University, I promised myself that I wasn’t going to apply for any job after school. I stuck to it and kept learning as many skills and trying as many businesses as I can.

Of all the businesses I have tried, Freelancing was the best and most paying of them all. I still do it till now.

It’s over three years after school and I haven’t for a second thought of applying for any job, yet I earn more than many senior level workers in both federal and private sectors through freelancing.

Now, I’m not saying this to boast.

On the contrary, I’m writing this to encourage my fellow Nigerian youths, especially those who are unemployed or underemployed to look towards freelancing.

It’s the easiest business you can start from home with just your laptop and internet connection.

Yes, all you need is a computer and internet connection and you can start earning the type of money that will make your working class friends envy you.

What is Freelancing?

In case you don’t know is the art of selling your skill and time for money. The skill could be writing, graphic designs, typing, research, video animation, web design, music production, etc.

There are platforms where business owners around the world come to hire people with these skills and pay them for the needed services.
When you register on those platforms, these business owners gets to see you and hire you to do a job for them.

They pay you in dollars according to the amount you both agree on. This is usually in dollars and that’s one of the most important reasons why I work on Freelance portal……at least, I will always live above recession.

How much can you make from Freelancing and how can you receive the money you earn?

You can earn from $500 (N180,000) and above per month, working from home and spending not more than five hours per day.

Personally, I earn between $850 and $2,500 (though I have earned up to $3,000 in a month twice since I began 20months ago). That is between N280,000 and N825,000 and most importantly, I work for less than 4hours daily.

You receive your money through Payoneer which is a payment option acceptable for Nigerians. Payoneer gives you a customized ATM card where every money you earn is loaded. Whenever you want to withdraw, you just slot it into any ATM machine and it will pay you the Nigerian equivalent. You can also use exchangers as they pay higher (black market rate) than banks.

I use this card to do shakara every time I go to an ATM. I like to use it to intimidate bankers as 90% of them have never seen such ATM……lol.

Again, I’m not saying this to boast, but to encourage you to stop complaining and whining about the unemployment in the country and start taking your own destiny into your own hands.

Which freelancing platform should you start with?

There are a whole lot of them: Fiverr, Upwork, Freelancer, FiverrUp, etc.
But I always recommend Fiverr, maybe because that’s where I started and found huge success.

How much do you need to invest to get started?

Absolutely nothing, except maybe data, which can’t cost you more than 2K per month.

All you need is a laptop (some say phones work too, but I prefer laptop) and internet connection.
With this, you are ready to start banking heavy income working from your room and earning a cool living.

Can you sustain a family with freelancing?

I added this question because I saw a Nairalander ranting that you can’t sustain a family on freelancing.

That is a fat lie.

I’m taking care of myself and my immediate family from my freelance income. I’m not married yet, but I have a fiancée who I also take care of through freelance.

If you treat freelancing as a business, it will pay you like a business owner.

How do I get started?

I can only show you how to start on Fiverr because that’s where I work. If you need help with other platforms, you can Google it or ask the question here on Nairaland to get help (I’m sure there are many Nairalanders earning huge income from this).

If you want to get started on Fiverr, I can guide help you with a very detailed tutorial for it here with images and illustrations so you can successfully register and start banking big cash.

Remember, you should stop ranting about the Government. Focus that energy to learn and start earning huge calms. When you are comfortable, you can easily face the Government without being deceived by their bag of rice sharing.

Good luck to you. If you want to learn how I did it, CLICK HERE.

Mr OP! Thanks for this wonderful piece, GOD Bless you, but not happy with the price of your training manual "#4999" is high. Because I know you'll still get $5 for every referral you make, that alone should subsidise the cost of your training manual.

No single sense of creativity, this is what happens when a Nigerian Bank is handling your business, The bank is sure, going to import it lack of creativity to bear....

Very disappointing

Wasn't expecting more, Poor Business innovation is typical of Nigerian own businesses, to make the matter worse the company seized by Nigeria's hub of Innovationlessness "The Banks". It's evident from the day the new name was released "9mobile"

Give me a sim and this is how I will be looking at you

rawpadgin:
I hate all this 'i know it all' thread





the reason u don't have a job in this country is because the government is useless & u don't know the man @ the top personally

These are the people spoiling the world, they just speak from one stand point. Mr OP I think you should meet your relatives, family members or even friend that grew up in the 70s/80s to share some brief history.

I still had a discussion with one yesterday. It's like saying we don't have reason to complain about the state of my country Nigeria. Op Talk of something else.

Its common sense, it simply signify openness which is a core value of the bank , both to their customers, shareholders and stakeholders alike.
What that is saying is you're "welcome any day and/or time".

Even at 2, 3, 4 Am it is the only bank in Nigeria you can access the all their financial service channels down to ATM. GTBank is the only Nigerian Bank as at today practising true 247 Bank in the country.

They care like this when it comes to financial services...

When are we going to leave this our stone age. Thank God, it was not that the Man Raped her in the first place, they mutually consumed each other, why all this...?

Person need to check this my African brothers well oooo

Those who give a fvck are just a mile away

When then send Nigeria police officer to examine the guy.

Officer: Are u a human been or Beans?
U sure say no be Fall you Fall from sky?

It is called escape route, Even our celebrities dey involved. #Livingthings by 9ice kind of...

Only in Nigeria, Nigeria is really Blessed Ooooo...

Make I look the post well...

humblenature:
BEND DOWN SELECT AND MAKE YOUR CHOICE O.. E NEVER LATE O.. SOMETHING LIKE DIS

11TH..EUROPE PARTIZAN VS BUDCONOST ..... (0-1)1H 1.50 ODDS

11TH ICELAND KEFLAVIC VS KOPAVOGUR ........ 1 1.44 ODDS

12TH EUROPE U 19 ENGLAND VS CECH ........ 1 1.60 ODDS

12TH EUROPE INTER BAKU VS FOLA ...... 1 1.42 ODDS

12TH EUROPE MALMO VS VADAR SKOPJE.. ......1 1.30 ODDS

13TH BRAZIL FLAMENGO VS GREMIO ......... 1 2.0 ODDS

14TH IRELAND FINHARPS HS BOHEMEANS. .. 1XU4.5 1.50 ODDS

14TH IRELAND SHELBORNE VS WEXFORD 1.. 1.60 ODDS

15TH DENMARK COPENHAGEN VS AALBORG 1 . 1.40 ODDS

Baba Na ur person forecast b dis?

Just go straight, There you will see those who give a fvck at #FvckIsland ...

See them , Make person remember them the name of the country them dey naoooo...

This wan wire don cut ooo, Abeg make she call 9ice to give her contacts of who fit help her fix am

See as I dey look dem....

edenhazard:
who can fund my breast implant surgery can have my honey pot for free for 2 years

Base on what u have on your profile pic, what you need is more than an implant oooo, I think if you look around a vulcanizer will can help you with a sound job. Also it is cheap, you can keep your honey pot and don't bother to thank me.
Beware of the nairalander offering help, If they handle that your honey pot for one year it will turn to honey well. Now think of two years? Your guess I'm sure can be as good as mine.

Princessekubo:
I regretted not saying no enough

I'm listening...., I think this one catch my interest. How many No would have Said & did he chak you when you had cold or something?