Insightful. Thanks OP .

Also see 7 INDISPENSABLE TIPS THAT WILL HELP YOU START AND SUCCEED IN ANY BUSINESS.

Any entrepreneur who is not utilising digital marketing in business, will soon be left behind in this world of ever growing business competition.

Do you agree with me?

To me, an entrepreneur is someone who sees opportunities where others can't see it and takes the risk to venture into the business in order to provide value, create jobs and better the lot of many.

See 10 VITAL QUESTIONS EVERY PROSPECTIVE ENTREPRENEUR MUST ADDRESS TO SUCCEED.

We live in a world where the internet is the fundamental source of information. With people relying greatly on the World Wide Web, it has become paramount for businesses to invest in effective digital marketing strategies today. With digital marketing, the companies today have an opportunity to reach out to the audience who are prospective customers and  clients that are beyond their immediate geographical boundaries. Therefore, the marketing prospects of organizations that were once limited, have now transversed into infinity.

The primary reason why digital marketing is a dominant trend today is because of the far-reaching connection it avails. With effective digital marketing, you have the opportunity to promote your products and services worldwide with a few clicks. Owing to the digital advertising, today brands have a real-time connection with their customers and vice-versa. They are aware of the queries and expectations of their audience and hence have the informative opportunity to enhance their experience.

Digital marketing plays a great role in  generating ROI’s, driving traffic, elevating sales, and so much more for progressing businesses of today. Companies which already have an online presence are beefing up their marketing strategies, and others are rapidly moderating their business models to ensure compatibility with the promptly evolving digital world.

Contrary to the traditional marketing methods, the scope of digital marketing isn’t restricted to flourishing conglomerates; rather it equally caters to the SME’s as well. In the past, investment on marketing was only meant for the affluent demographic whereas the small and medium scale businesses had to settle for small, within their reach methods with almost a negligible guarantee of success. However, with the advent of digital marketing, the entire perception of marketing has transformed for the better.

Additionally, the significance of online marketing amplified due to the fact that it equally caters to the SME’s as it does to the conglomerates. The cost-effectiveness of digital marketing strategies has given SME’s a host of opportunities to thrive in the market and compete head-on with the established firms. Contrary to the traditional marketing methods, online marketing is not based on a hit and try, where analysis is a complicated task. Instead, each strategy in digital marketing is backed by extensive research and analysis and the marketers can now measure the impact of the same. There is a transparency in the marketing realm that has certainly transformed the business world for the better.

The market witnesses new technologies every day, digitizing businesses with every passing phase. This has forced marketers to do everything in their power to remain in the game and keep up with the ever-growing customer demands and expectations. And the advent of digital marketing has made it possible for these marketers to directly communicate with the audience across the globe at just the click of a button.

Owing to the advent of technology, businesses, irrespective of their scale of operations are investing everything they have to keep up with the dynamics of today’s digital market.

Irrespective of what many traditional businesses may believe and adopt, digital marketing has churned out to be the necessity of the hour. It has proven to be the ingredient without which any marketing campaign lacks the desired flavor to stir the appetite of a potential audience.

Let’s delve into some of the statistics that will help in adumbrating the importance of digital marketing.

●      72% marketers considered traditional marketing methods inadequate and moved towards digital marketing strategies to increase their revenue.

●      Approximately 49% of companies have invested in a digital marketing plan, and the numbers will substantially rise in the coming years.

●      In the coming years, over 80% of companies will increase their digital marketing budget which is speculated to go beyond the overall budget of the IT sector.

These statistics clearly indicate that digital marketing has become the need of the hour, if not the need of yesterday.

Earlier, small businesses were focused on competing within the local market. Globalization and digitization has led to the growth of both, omnipresent opportunities and omnipresent competition. Other than effective digital marketing ideas, businesses need to come up with strategies to make an abiding impact on their audience. The only way to survive today’s cut-throat competition is to ace that competition, and adopting an effective digital marketing strategy gets you a step closer to achieving it.

See source for more: https://myafribusiness.com/how-effective-digital-marketing-can-help-you-achieve-exceptional-business-success/

Thanks OP for this insight.

Any entrepreneur who is not utilising the unlimited opportunities in digital marketing will be left behind in this extremely competitive business environment.

See HOW YOU CAN EFFECTIVELY USE DIGITAL MARKETING TO GROW YOUR BUSINESS AND MAKE MORE MONEY.

There are several genuine and legal ways of making money online even in Nigeria.

See OVER 15 EASY AND LEGAL WAYS YOU CAN MAKE MONEY ONLINE IN NIGERIA.

Thanks OP for the insight.

Many people are going into catering services business, but only few are really succeeding in it.

See 10 SURE-FIRE WAYS YOU CAN MAKE YOUR CATERING BUSINESS TO STAND OUT FROM ALL OTHERS.

Dangote is an inspiration to millions of people around the world. He is a true Nigeria and African!
Only few people know how he built his fortune and the underlying secrets to his business success.


See HOW DANGOTE STARTED HIS BUSINESS AND BECAME AFRICA'S WEALTHIEST MAN.

Also see 16 INVALUABLE BUSINESS LESSONS WE CAN LEARN FROM ALIKO DANGOTE 'S SUCCESS.

There are selected businesses that yield more profit in Nigeria.

See 35 MOST LUCRATIVE BUSINESSES YOU CAN DO IN NIGERIA.

Before seeking for a business loan, ensure to explore other sources of raising capital for business.

See the 12 EFFECT WAYS YOU CAN RAISE START UP CAPITAL FOR YOUR BUSINESS.

I don't like seeing businesses fail.

You know why?

When businesses fail, people lose their jobs and their sources of income and the dependents of those involved suffer.

Also, when people are idle, crimes rate in the society rises because, an idle mind is the devil's workshop.

Now number 13:

13. Give discounts to your customers – Find a way of encouraging your customers to buy more from you. Customers like discounts. Give price discounts, special offers and promotions from time to time.

You don’t lose when you give discounts. Instead you are sowing a seed for continuous patronage and increased sales

Awka is a university environment.

Check out THESE BUSINESSES.

Thanks OP for the insight.


I used to doubt it when people say that you can make money online until I got exposed to the unlimited opportunities in online money making.

See 20 PROVEN WAYS YOU CAN MAKE MONEY ONLINE BY SPENDING ALMOST NOTHING.

Learn before you earn. Don't be in a much haste. Knowledge count in business. Knowledge prevent losses and ensures success. Somethings are better learnt from a mentor than from experience.

Dangote first worked for his grandfather and that was where he got his entreprenuerial drive and experience.

Do not rely on only one means of marketing.

Use multiple means of marketing for optimum success.

I used to doubt it when people say that you can make money online until I got exposed to the unlimited opportunities in online money making.

See 20 PROVEN WAYS YOU CAN MAKE MONEY ONLINE BY SPENDING ALMOST NOTHING.

Dangote is very right about this. He is not just saying this for saying sake, but this is what he practises. Most of his investments are in Nigeria.

See 16 GREAT BUSINESS LESSONS WE CAN LEARN FROM DANGOTE - AFRICA'S WEALTHIEST MAN.

Not everyone can even afford 300k.

Check out THESE 60 BUSINESSES YOU CAN START WITH JUST 100K OR EVEN LESS.

I used to doubt the possibility of making money online until I got more exposed to the unlimited opportunities in online money making.

See 20 PROVEN WAYS YOU CAN MAKE MONEY ONLINE IN NIGERIA.

Great business books you've got there!

OP Thanks.

Entrepreneurs create more jobs in every society. However, the world of business is not an easy ride. It requires diligence, perseverance and focus and a lot of other factors.

See 10 MOST IMPORTANT QUESTIONS EVERY ENTREPRENEUR MUST ADDRESS TO SUCCEED.

Advises:
Mod please help put this to the public a friend want to lend me 650k to repay it back with 1.3miil in 18months which is I'm to be paying 3k daily that's 18k weekly which is 72k monthly he want me to use the money to buy kekenapep which I can ride but I'm thinking to buy bags of food stuff for sale please advice me is the keke lucrative or the food stuff please I'm to start making payment from the first of this new month

Chai!! The interest rate is too high!

There are several Microfinance banks that would have given you with at lower interest rate. Anyway, you have already collected the money. Let's think about the way forward.

Now, choosing between selling food stuffs and buying a Keke depends on a whole lot of factors ranging from the business location, availability of customers, your experience, etc

Must your friend detect for you the business you should do? I think you should not limit your self to only those two businesses. There are other businesses that could yield better than the two you are considering.
You need to widen your choices, do your market survey and make your best decisions based on your findings.

Here are 60 BUSINESSES YOU CAN CONSIDER IN THE NIGERIAN ENVIRONMENT.

Please also see 10 MOST IMPORTANT QUESTIONS EVERY ENTREPRENEUR MUST ADDRESS TO SUCCEED.

Good luck.

Thanks OP for useful insight.

Every business that doesn't have a website or any other vital online presence will not go far.

See 10 VITAL REASONS WHY YOU SHOULD HAVE A WEBSITE FOR YOUR BUSINESS.

Thanks OP for the insight.

However, I must advise that you while you await your dream job, don't sit down doing nothing. You can start a business.

Who knows? Your own business can grow and you may later realise that you don't need a job after all, instead you become an employer not labour.

See 50 LUCRATIVE BUSINESSES YOU CAN START WITH AS LITTLE AS N100K.

Also see THE 17 INVALUABLE PRINCIPLES OF WEALTH CREATION.

For those of us that feel that they don't have enough capital to start big businesses.

See 30 LUCRATIVE BUSINESSES YOU CAN START WITH JUST #100K OR LESS.

There is enormous wealth and opportunities in Nigeria. Only those who believe this will see and maximize these opportunities to create wealth, prosperity and become employers of labour.

Dangote believes in Africa and especially in Nigeria. That's why most of his investments are in Nigeria.

You are not producing for yourself but for your customers.

Therefore, produce or sell what your customers need, not just what you need.