₦airaland Forum

LOL @ "California of Africa".

Nigerians can be so bloody delusional.

Master07:
Yeah. So I heard That first batch trainee sent to India back to Nigeria
There is hope for us all.

I thought the training is supposed to be 3 months long. How come the last batch is only just getting back? I thought they went last year?

AutoReportNG:
AutoReportNG is different from AutoJoshNG...

Please get the facts right Sir.

Have a lovely day ahead

Indeed. How ironic coming from you.

Auto Report, come and defend yourself. Explain to the house why you chose to either knowingly tell lies or refused to do some research before posting up false information. We are waiting. The floor is yours.

Nnabugwu8590:
My dear the guy is wrong in the sense that he doesn't know the business map model of Innoson business.
Can he tell me the PAYERS of he Innoson business, can he tell me the LINCHIPS of Innoson business, can he tell me SWEETENERS of Innoson business, can he tell me BUSINESS PARTNERS of Innoson business, can he tell me the REVENUE MODEL of Innoson business, can he tell me the GOVERNANCE MODEL of Innoson bussiness.
You can't give analysis on something when you don't know its fundamentals/details.

Lol you can o. Just call yourself a "blogger", open your laptop, type anything that comes into your head and click "publish". Then copy and paste the crap to Nairaland and get your padi padi mod to move it to the front page so you can get traffic to your blog. It's cheap, easy and requires zero research and insight.

That's why I put up this rebuttal thread exposing the glaring lies in this post: https://www.nairaland.com/3658512/innoson-only-one-showroom-lagos but up till now the mod has refused to move it to the front page because I'm not his friend. That's Naijeriya for you...

PaperLace:
That's why I said, there might have been some mistakes in his write-up, but its subject isn't lost.
Your post seems like you're out to attack him, while defending Innoson. Are his ideas not good enough? Minus the errors you've pointed out, I think he did well.

You said Innoson parts are available: how did you arrive at this?

Let me throw the question back at you. How do you know that they are not available? Because one poorly researched nairaland post said so?

FYI, Ladipo is controlled by those Nnewi spare parts dealers who bring spare parts into the country. The largest spare parts dealer of them all is Innoson. Or you don't know that this is how they ventured into vehicle assembly in the first place?!

ironheart:
Op, the innoson show room at
Victoria island is at a hidden location. The cars on display has been there since January 2016 no change

Elohim Autos next to Landmark Centre and Hard Rock Cafe is now a "hidden location"? Wow, I did not know that...

PaperLace:
Autoreport 'surveys' might have been facilely put together, but it doesn't take out the truth from his write up.

Innoson needs to do more of aggressive marketing. The other defending poster said Innoson doesn't want to compete, that's funny. Though it's kind of normal for small firms to avoid competing with larger firms by targeting small markets but he isn't even holding down the Nigerian market_ which isn't entirely a 'small market'.

You can't be at Innoson's stage in a business cycle and hate competition. His theme for now should be marketing and innovation. He should cater for the 'middle/lower class', he should employ a team that's passionate about his business growth and image...he should do more.
Mercedes has positioned herself in a way that when you think of class, luxury, speed, safety... you think Mercedes_yet they still hustle. What's Innoson's excuse? ? ?

All these attacks on AutoReport are unnecessary, tell Innoson the truth. Type a thesis like this on strategies for his brand to penetrate the market and send to him. He'll appreciate it.

#IStandWithAutoReport

I have no interest in defending Innoson. If you check through my posts, you'll see that I have excoriated the comapny's outdated management structure and incompetent marketing team.

This is about someone who cannot write, who thinks he can write because he knows how to create a link bait headline to get views. I have nothing against writing generic opinion crap to get clicks, everybody does it, but if you're going to get into the click bait game then at least do it right. Google your stuff before hitting 'publish'. Double check your facts to make sure you're not peddling 'alternative facts'. Be humble enough to realise that because you think something you wrote is brilliant doesn't mean it actually is. Like in this case, this fellow wrote six paragraphs of toilet paper, but in his head he has written some kind of top notch marketing commentary or something. It's the sheer hubris that made me write this rejoinder. I can't stand dumb people who raise their shoulders. It personally irritates me.

ezeagu:
The majority of your people still live in slums and backward hamlets so what is this civilisation you're on about?

Shofees-teecashion

A post recently made it to the front page with some of the worst factual inaccuracies I have ever seen on the front page. (https://www.nairaland.com/3658014/why-nigerians-not-buying-innoson)

I think it's important to challenge and destroy the illusion that some people have about writing or blogging. The fact that you can tap some keys on a keypad and something appears on the screen does not make you a writer! A monkey can do that too. But anyway, let's start from the first paragraph, so it's not like I'm talking too much.

AutoReportNG:
When it comes to cars, luxury and showing off, Nigeria takes the lead in the world. It is only a Nigerian that will have 3 to 4 cars and still stay in a rented apartment, no wonder the likes of Kia, Toyota, and the likes take Nigeria as their second home. Lagos especially being the commercial city of Nigeria boasts of roughly 5 million cars.

Complete rubbish. New York, with a population of less than half of Lagos has roughly 5 million registered vehicles.
https://www.statista.com/statistics/196010/total-number-of-registered-automobiles-in-the-us-by-state/

In addition, in Nigeria there is no functioning large scale car finance scheme unlike more developed countries and even elsewhere in Africa, so how exactly is Nigeria "leading" anything in that area? Maybe leading in sub-Saharan Africa, which as a region is less than 3% of the planet's entire economy.

Inconsequential.

We did a cross check, and a background analysis on why Nigerians are not patronizing their own despite Nigerians love for cars, luxury and showing off, these few findings are what we found disturbing, and we urged the management to quickly look into it.

See what he said? He said he did "background analysis" and "a cross check", whatever that is supposed to mean in this context. Ok o, read on.

I smiled when I checked for Innoson showrooms, and I can only see four in the whole of Nigeria, I said to myself, these guys are not ready for business yet. Lagos is a cosmopolitan city. Therefore, this is where your marketing strategy has to come in full force. [b]Innoson only has one showroom in Lagos and its not even in a high brow area like VI or Lekki area, they went and site their showroom in Oshodi-Apapa Expressway. A school of thought says you take your wares to where you know your clients will be able to see them. Even if you are trying to be relevant, you need to come up with the marketing strategy to attract the high-class men you made these cars for. How many people will find you in Oshodi? BMW has at least 15 showrooms in Lagos state alone and they are located in high brow areas like Lekki, VI, Ikoyi etc. Even if you can't open a shop there, you can partner with likes of Lanre Shittu, Coscharis Motors etc. Innoson, time to wake up.

Is that so?!

That's funny because since March last year...https://twitter.com/innosonmotors/status/707631815750717440?lang=en

https://www.facebook.com/InnosonMotors/photos/pcb.../361471127361364/?type=3

...there has been an Innoson showroom on Victoria Island at no 20, Ligali Aryorinde Street, near Hard Rock Cafe. I drive past this showroom on the way to work every morning in fact. Oh and you know what else? The showroom is owned by Elohim Autos. So that bit about partnership? Already did it. Mr Auto Reports and his "background analysis" could not spend 2 minutes on Google first because he convinced himself that he was writing some killer copy. Meanwhile, the only person impressed now is him. He certainly writes like someone who is in love with the sound of his own voice.

Oh but he's not done!

3. Spare Parts/Accessories

One of the worries of car owners is finding spare parts for their vehicles, a check at spare part dealers at Ladipo market, the largest in Africa shows that the parts are not available. I was talking to a friend who is a driver, I asked him if he has heard of Innoson Motors and he said he is just hearing the name for the first time, how can you expect someone of that caliber to introduce the brand to his company talkless of finding the spare parts in the market. I think the firm can collaborate with the spare part dealers and make these parts available to them in bulk.

Wow.

Seun, lala or whoever, you guys should realise that your cute little disclaimer at the bottom of the page doesn't really cover you in the event that someone sues Nairaland for libel. This is one of the biggest whoppers ever told on this forum. This is like someone earnestly insisting that the sun is green without being challenged. Why do you push some topics to the front page without asking the poster to provide references first? This kind of lie will get you into trouble one day if you don't protect yourself.

Mr Auto Report will have to explain what sort of "check" he claims to have done. Maybe he Googled "innoson spare parts Ladipo market" and saw no hits, so you know, that was his check! Because Innoson parts are literally the easiest to obtain - the parts are imported literally in container loads heading to the assembly plant in Nnewi. If anything, maybe the complaint could be that they are expensive, not that they are unavailable, what sort of bare faced lying is this? Is this what the hustle for blog trraffic makes people do?

And including the bit about his clueless driver friend who doesn't know about Innoson? Lol. Obviously, the plural of "anecdote" is "evidence". Or perhaps even "background analysis" lol.

4. Advert! Advert!! Advert!!!
Nothing sells in this world without an advertisement, Innoson has been behind in promotion and advertisement, I wonder if the firm is afraid to spend or partner with media houses. Last week when Mercedes-Benz wants to release its new models to the market, it invites newsmen, bloggers, and lots more. Advert can be in form sponsorship, beauty pageant etc

Lame, generic stuff about adverts, then YET AGAIN, a catastrophic Google failure! They already sponsored a beauty pageant called Face of IVM! Is Google blocked in Nigeria?!!! This "background analysis" get fault o!

5. Create a niche of your brand

I see most of Innoson vehicles as a replica of some other cars I have seen before. Take for example, the Innoson G-Wagon is a complete replica of Mercedes-Benz and some of their cars, it's quite essential for them to produce something unique and relate with.

- AutoReportNG

Some more lame, generic stuff saying nothing in as many words as possible.

Wow.

Kids, this is why you should stay in school. If you don't pay attention in class, you will drop out and become a blogger like Auto ReportNG.

This was the definition of an EPIC FAIL, but Nairaland put it on the front page!

cc Seun, lalasticlala, luvinhubby, sienna

nenergy:
Is this information on their website?

It's on their Twitter handle and Facebook page. For a post that made a song and dance about doing "research", you would think the writer would have at least Googled "Innoson Lagos showroom" or visited their verified social media handles to scout for information. Real research would bring up engagement data across platforms, site visits and ranking from Alexa, screenshots from social handles and so many other things. This on the other hand, was complete and utter crap written by someone who likes the sound of their own voice a lot.

This entire write-up is one of those trash storms that happens when someone gets an idea in his head and writes it down after convincing himself that it is brilliant. The poster was obviously so pleased with himself while writing this nonsense, which makes it very irritating. If you couldn't even be bothered to GOOGLE what you claim to have researched, then what on earth are you sounding so smug about?

solomedoh:
I work with a media house in Delta State.we wrote then proposal in JAN this year so as to promote their brand on our both on the TV or Radio platform or either of them. They indicated interest but we are yet to hear from them as they told us they we contact us. If you are to remain on top you must do constant advertisement.

One man business. No structure. No business process. No workflow. No accountability.

Hence, no results.

And you cannot tell oga at the top anything. The people around him in marketing, sales and PR are dreadfully incompetent, but they are family and friends with oga. Don't be surprised they did not even pass your message across.

Incidentally, that is exactly how the country is run too.

Hanibal:
Innoson has zero presence on the Internet, I searched Google for information on the price of their cars.. And the only info even Google could come up with are dated 2015 and February 2016. How can I buy products whose price range I can't access.

One man business.


Thanks to nepotism, his PR and marketing guy is someone who thinks that IVM is doing Nigeria a favour by existing, as against just a business like any other that will fold up without demand. The problem with Innoson is management structure. Oga learnt business through Igbo apprenticeship in the 80s and now that is the only way he is willing to operate. He has been approached to open up his organisation to a management consultancy like PwC or KPMG, so they can create processes, structure and workflow, but he is your typical 20th century Igbo billionaire businessman who is absolutely set in his ways. You cannot tell him anything.

chronique:
I agree with the OP on the issue of showroom. When Gej signed that automotive industry bill and everyone started talking about Innoson, I quickly searched for their contact and reached out to them. I had a proposal for them and even discussed it with my partner. I was ready to go take a loan to have a branded showroom to display their cars but the attitude of the person who spoke to me, wasn't encouraging. After several attempts, I just perished the idea and focused on my tokunbo sales. I really do think their customer service and pr is poor. They're like a pretty lady looking for a spouse, but always hiding in the dark. No one sees them. We all just know that someone said there's a pretty lady in that corner of the street.

That's what happens in a Nigerian one man business where people have their positions based on sentiment and not competence. I happen to know IVM's PR and marketing representative and the guy is utterly empty and useless. But he is a family friend to oga at the top so...

Nigeria is not, and is not likely to ever be ready.

AutoReportNG:
We did a cross check, and a background analysis

2. Show Rooms

I smiled when I checked for Innoson showrooms, and I can only see four in the whole of Nigeria, I said to myself, these guys are not ready for business yet. Lagos is a cosmopolitan city. Therefore, this is where your marketing strategy has to come in full force. Innoson only has one showroom in Lagos and its not even in a high brow area like VI or Lekki area, they went and site their showroom in Oshodi-Apapa Expressway. A school of thought says you take your wares to where you know your clients will be able to see them. Even if you are trying to be relevant, you need to come up with the marketing strategy to attract the high-class men you made these cars for. How many people will find you in Oshodi? BMW has at least 15 showrooms in Lagos state alone and they are located in high brow areas like Lekki, VI, Ikoyi etc. Even if you can't open a shop there, you can partner with likes of Lanre Shittu, Coscharis Motors etc. Innoson, time to wake up.

You did your background checks huh?

And I guess you didn't see this: https://twitter.com/innosonmotors/status/707631815750717440?lang=en

No 20, Ligali Ayorinde Street, VI.

I drive past this showroom everyday.

When you are hustling for traffic with your crap posts, at least try to fake some competence.

exotiqueify:
you are indeed a well of knowledge. how can I begin to say thank u...I'm grateful sincerely. I have never asked for anyone's contact on NL, but I will ask yours...just to ask questions when necessary, plz? thank u

...

HSC:
Hmmm. Some people don't steal ideas from Reddit etc. and have over 15years experience in PR so please do not generalise.

When it comes to developing strategies/ideas, its good to generate case studies for yourself and ask people to help you critic it. Doing this often helps broaden your thoughts and you will be surprised you will become a guru PR practitioner.

Its not about getting the job now but being a faculty. Look at the long run and not the short term.

Not in Nigeria. Nigerian businesses are all about the short term and do not give you time to learn and grow. They expect you to be a guru right from the start, and if you have a learning curve, you'll be out on your backside almost as soon as you come in. It's a harsh environment, particularly in PR, which most of them think of as a cheap substitute for advertising, as against a completely different layer of communication. I'm just giving the OP a realistic picture of what to expect, so she goes in prepared.

This is Nigeria, where one clueless marketing oga once tried to place literal revenue targets on every piece of content that went out when I was PR manager, including tweets and #TBT novelty posts on Instagram. And reacted angrily when I suggested that it was impossible to expect audiences to magically whip out their cards and make purchase decisions everytime they see a tweet from xyz company asking them to buy something. He literally placed a N1m monthly target on my engagement. Is that how PR is measured? Of course not. Is it even possible to measure or evaluate using revenue? Of course not.

But this is Nigeria.

yak:
are u NIPR certified? if yes, can you plz drop an e-mail or contact I want to ask some questions.thanks

Never actually bothered with NIPR certification, especially as I no longer work in Communication, but I have lots of colleagues who are certified. I can give you a couple of people to contact.

exotiqueify:
This question was asked at an interview I attended,'what is the role of a PR executive within an organization and what are the first 5 things you do immediately after resumption in an organization that never had a PR.

Dear PR experts, kindly come to my aid. I have only worked with brands, so i had nothing/no experience as a PR within an organization.

Please don't ask me to check google, cause I already did...

I just need practical examples from PR experts.

thank you.

Depends on if their structure separates PR from Marketing. If PR is under the Marketing team, then likely what they will want from you is a communication plan encompassing social media, print media, broadcast media and BTL/creative engagement ideas. You will likely have very little/no budget available, so your ideas have to be strong enough either to fly without much money or to convince management to back you with a bigger budget.
If PR is separate from Marketing, then aside from the above, they will also want your plan to include things like print and broadcast media interviews, and then you will likely oversee any external PR agency they hire to do any PR work that cannot be done in-house. You will be held responsible for all work, not the agency, so keep that in mind.

What else...OK you will also have to create a content plan, which is separate to your communication plan. Your content plan will set out in some detail what you intend to plug in to which platform to engage your audiences optimally.

First things you will do after getting: Familiarise yourself with your brand's voice/tone, so you can assume the brand personality when you start interacting with its audience; Introduce yourself to all external stakeholders that will help your job, such as journalists, bloggers, social media bigshots, etc; Get a briefing from the board or Head of Marketing regarding what they want to achieve with their PR engagement over the next 3 months, 6 months and 1 year; In line with the result of the briefing, create a comprehensive communication plan and content plan; Find out what your brand can offer to journalists, stakeholders, SM heavy hitters or even general audiences to make your engagement easier (be smart when asking this question so it doesn't look like you want to ask for money to bribe people for coverage - that makes you look incompetent.

Good luck!

Ps, I used to work in Nigeria's biggest PR agency and I have also been a PR manager on client side, so take the advice about not blatantly asking for an honorarium budget serious. Nobody wants to spend serious money on PR so if they're bringing you in, they're expecting you to have really strong ideas. If you don't have ideas, go to Quora or Reddit and steal some. Everybody does it.

chachanga:
It's really hard-going, so many times, sharing nationalities with selfloathing nonentities who are so obtuse that the fact of their existence's meaninglessness is lost on them.

It's harder engaging meaningfully productive, proactive & sustainable nation building projects in a seemingly "doomed" environment like this.

But, can one do otherwise?

You can do otherwise. Take it from me. Get permanent residency in a more serious country, then take it from there. There's a huge civil conflict coming to Nigeria in the not too distant future and I don't intend to be around to witness it.

chachanga:
all the f00ls above are the type who would die within the first few seconds if a natural disaster really did hit their environment...

Only a f00l scoffs at what he doesn't know, same way a stark raving lunatic rages at normal things without any provocation!

So, what would be bad having a plan of action in case things went sour and turned to war?

when tens of millions of people all are already in advanced stages of preparation for Extinction Level Events (ELE's) worldwide, some illiterate Nigerian pigmies, who just got cell-phones think it's funny....carry on!

It's called the Dunning-Kruger effect, where dumb people are so dumb that they cannot even understand that they are dumb. Most Nigerians are so frighteningly stupid that they genuinely have no ability to take in and process data and make conclusions based on it. Without any meaningful ability to think and analyse, what they have instead is a large helping of unsupported arrogance, boastfulness, hubris and overconfidence. And that's not to mention a nasty, cruel, vicious streak.

This month I witnessed somebody die one of the stupidest deaths I have ever seen precisely because he was too dumb, vicious and arrogant to assess his own circumstances. I was driving in the middle lane of a 3-lane road and this guy in an SUV started trying to overtake me from the service lane, which is supposed to be the lane for slow moving vehicles and breakdowns. There was a trailer in front of him and an SUV in front of me, and I was moving at about 95km/hr with a fairly small gap between my car and the SUV in front. I refused to slow down to let him cut in front of me so he started jostling and trying to bully me out of my lane. He even made contact with my car while acting like a prick. Next thing I knew, he cut across 2 lanes to the left behind me and sped up to overtake me and the vehicle in front, then cut back to the right back into the service lane. Unfortunately for the idiot, there was a very slow vehicle in the service lane that he did not have time to see and the next thing I heard was a loud smash and screeching tires. I didn't even stop to find out what happened. It wasn't until I opened Nairaland the next day, I then saw a topic on the front page describing an accident and I opened it and lo and behold - turns out the idiot killed himself and his passengers.

Very stupid, arrogant, worthless set of human beings who basically deserve to be exterminated. It's not as if they are using their lives to do anything useful.

BlessedFellow01:
Standard is 45 quid (10 working days) while premium is 80 quid ( 2 working days).

Brilliant. Thanks a lot.

ehie:
THE DEADLINE FOR A RECESSION RECOVERY BLUEPRINT WAS MARCH 2017...

WOW.

These guys genuinely intend to spam and bluster their way through four years.

No serious plan whatsoever!

It's eye-watering!

haywhy28:
I need professional sales copywriters to work with me urgently. State your rate/price in the mail and attach your resume. Thanks
Contact me via haryord2@gmail.com

.

onatisi:
Did u read the article at all or u just read the headline?

Onatisi please we need to talk. I am in the process of planning my family's emigration and I need some advice regarding timelines and projected economic circumstances (exchange rate etc) between now and December I don't mind paying a small token for your time.

mekaboy:
Dollar now 516, pounds 630. KFC shutting down.Presidency becomes minister for tourism in London.

I told them. I was so vocal that I was even blacklisted at work and I had to leave the job I was in then. It was like my mouth had an odour

Now none of them wants to look me in the eye. Some have deactivated their social media pages. Many have been sacked as that company chased them out and replaced them with "interns" doing the same job for N45,000. It would be funny if it wasn't so tragic.

Well I told them. Heaven and earth bear me witness.

Before the problem openly manifests, let my visa have come out so I can leave their yama yama kontiri for them.

I shake the dust off the soles of my feet.

"Nigeria" is a waste of time.

AmuEwu:
Apc has always been a failed project

Fact is most Nigerians are unintelligent, or over estimate their intelligence.. That's the only reason why apc can win an election in this country

Quoted for emphasis.

khalids:
What is wrong with this country and what is wrong with Northerners....
How are they not enraged, when they see their Northern leaders failing them

Even this learned Doctor is suffering from the same mentality,....
He was on point and totally derailed when it mattered most.....He has a Northern, president, governor, house of rep members, senator
And the best he could come up with was that they are not being helped because they are not Christians,.........
What kind of mental slavery and fuckery is this........
Is it written in his genes that you should not criticize a Norther Leader or Islamic religious bodies

We are in trouble in this country ooo.....we do not have leaders we have slave masters..

Just means they're not ready. No use pitying people who don't pity themsves first.

LordAdam7:
As if they would listen to you.

They'll use it to play politics like how Tinubu and ACN used it and abandoned it. Now Atiku has resumed from where they stopped.

The North would only accept restructuring after a lot of blood-letting and as an alternative to division. So call it a revolution, near genocide, or the worst sectarian violence in African history, it is obvious that peaceful restructuring is near impossible right now.

That's the only unfortunate reality about restructuring.

-Lord

Gotta check out before then!

No be me send them vote this cadaver.