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Jobs/Vacancies / Data Collection Analysts (four Weeks Contract) by Greycells(m): 10:01am On Jun 18, 2016
Job Title: Data Collection Analysts (Four Weeks Contract) - Three vacancies

Location: Lagos

Position Summary:
We want to hire Data Collection Analyst proficient in the use of Microsoft Excel for a data collection project.

Key Responsibilities:
Desk based research using the Internet to source data, sort and compile same for entry into excel sheet
Maintains operations by following policies and procedures; reporting needed changes.
Contributes to team effort by accomplishing related results as needed.


Required Knowledge, Skills and Abilities:
Must have the ability to read and write English Language
Must have basic computer knowledge, ability to use Microsoft Excel and good typing skills
Must be results driven, pays attention to detail and thorough
SSCE holders, Part time students, and undergraduates on break are encouraged to apply for this role.

If this is something that you qualify for, or perhaps you have a friend to refer, Please send your resume to info@klagos.com
Start Date: Immediate - position open until filled, requires 4 weeks commitment.
Visit www.klagos.net for more information about us.

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Education / Five Easy Tips To Boost Your Career And Earning Potential by Greycells(m): 11:35am On Apr 18, 2016
Putting to good use the skills and knowledge acquired in school, for most graduates, is the ultimate reward for the all the years of hard work while in school. After graduation, the pressure of being engaged in a respectable job that guarantees ample pay is a legitimate aspiration for young people. In the same vein, survival and career progression are the major concerns of most graduates who are already engaged and are hustling hard to meet their daily needs.

So, your ability to turn your labour into a better pay-check will be your “human capital.” Intelligent combination of knowledge, experience, talent, work habit, and social skills is perhaps your most important income-producing asset.

If you are gunning for a promotion or a raise, or you are in the midst of a job search, these five simple steps can help you to become a happier and more valuable worker.



1. Invest in yourself

Just because you have a job doesn’t mean you should hold yourself back or let your skills stagnate. We can increase our human capital by acquiring a post-graduate degree or professional certification to enhance our résumé for a positive influence on pay.

Also, learning a new language can increase your earning power. It improves decision making skills, and increases earnings potential by around two percent, according to documented research.

2. Raise your performance level

Most employers base their pay decisions on individual performance. Don’t just turn up for work daily without being productive. Be dutiful and ensure that the tasks given to you are completed within the stipulated time frame. Performance has a significant impact on career progression and pay.


3. Take on additional responsibilities

If your boss asks that you volunteer for an impending task that is outside of your purview, take on the challenge. It could be a huge opportunity that will give you a chance to grow your knowledge base and skill set. You become a more valuable employee by readily taking on new responsibilities.


4. Join professional organisations and build a strong network

The key to networking and building business relationships in any industry is simply by making yourself available to network with people. This can be done by maintaining a professional relationship with persons in your industry, participating in industry forums, attending networking events, and even having a solid relationship with those outside your career purview, especially with personal friends.


5. Keep up to date with trends in your profession and industry

Whether you are an employee or a job seeker, it is very important to stay updated with developments and happenings going on in your industry. Newspapers, industry publications, news sites, TV shows, and blogs can all help you to become more acquainted with your industry. Doing this ensures that you are knowledgeable about industry happenings and you can become an authority on industry matters.

[center]Contact us[/center]

What did you think of this article? Please email lagos@cimaglobal.com to give us feedback. For more information on CIMA and on how to register, log on to www.cimaglobal.com or call 07002462644.

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Jobs/Vacancies / Internship Opportunity by Greycells(m): 5:34pm On Mar 09, 2016
Kiishi-Lagos Limited is a full service communication consultancy. We work with leading corporations and are adept at delivering innovative communication which supports the attainment of their commercial goals.

Position: Intern

Description: Kiishi-Lagos seeks a self-starter to assist communication efforts. This internship provides excellent opportunity to experience various aspects of marketing and communication.

Responsibilities:

· Update and maintain website, social media handles (Instagram, Facebook and twitter)

· Assist in planning and managing monthly content calendar

· Media monitoring, and responsible for daily, weekly and monthly campaign reporting

· Attend client meetings; prepare agenda, take minutes and write contact reports


Qualifications:

· Firm grasp of available tools and platforms in the social media space

· Completed or working toward a diploma/certification in a related field i.e. English, Mass Communication, or Public Relations (self motivated and confident individuals without a diploma/certification are also encouraged to apply)

· Previous internship or related experience in writing is a plus

· Must be computer literate

· An effective communicator, both written and oral

· Ability to communicate in a professional manner with the media and client contacts

· Self-motivated

Start Date: Position open until filled, requires at least 3 to 6 months commitment.

To Apply: Please send cover letter and resume to info@klagos.com
Jobs/Vacancies / Re: Hiring - Freelance Business Plan Writer by Greycells(m): 9:13pm On Mar 02, 2016
grin grin grin grin grin grin His severe punishment is on those who wish others evil. I wish you the very best with your poor spelling and attitude.
Jobs/Vacancies / Hiring - Freelance Business Plan Writer by Greycells(m): 1:11am On Jan 08, 2016
Are you knowledgeable in business planning, proficient in the use spreadsheets, and understand financial standards? We may be looking for you to write a plan for a new venture. Email us at info@klagos.com with your rate and reference of past clients.
Politics / Re: I Was Offered Money To Rig Bayelsa Polls, Says INEC Chief by Greycells(m): 1:29pm On Dec 21, 2015
Let the security forces move in.
TV/Movies / Re: The Launching Of Red TV: Tony Elumelu, Betty Irabor, Others Attend by Greycells(m): 12:35pm On Dec 21, 2015
Nice one UBA - way to go!!!

1 Like

Food / Re: Orijin: The Brand That Came, Saw And Conquered by Greycells(m): 8:58am On Nov 01, 2015
Lol - yes it belongs to Guinness and its 75000 Nigerian shareholders.
Business / Africa's 'explosive Growth' In Adspend by Greycells(m): 9:28pm On Oct 10, 2015
Africa's 'explosive Growth' In Adspend

By Omar Oakes on May 13, 2015
Boko Inyundo and Paul Rajput from law firm Lewis Silkin, fresh from last week's IAA Africa Rising Conference, explain why and how big brands are taking the continent seriously.

Is Africa rising or has it risen already? Or has it only risen for some and not for others? Or has Africa not risen at all?

http://www.campaignindia.in/Article/395017,africas-explosive-growth-in-adspend.aspx

Education / Re: Learning The Right Way by Greycells(m): 9:23pm On Oct 10, 2015
Nneka Okekearu is the Deputy Director of EDC.

Enterprise Development Centre (EDC) of the Pan-Atlantic University was set up as a direct response to providing a holistic business development and support services to small and medium enterprises (SMEs) in Nigeria. Established in January 2003, EDC started as Enterprise Development Services (EDS), providing capacity building programs and a variety of wrap around services such as advisory services, mentoring, experts-in-residence, network meetings, access to market & information, implementation of organizational plans and more!

Her role as deputy director involves implementation of all strategic objectives of the center. Nneka is also responsible for quality management of EDC’s programs and services.

Education / Re: Learning The Right Way by Greycells(m): 9:21pm On Oct 10, 2015
Dr. Ken Onyeali-Ikpe who has over two decades of managerial experience in Advertising & Marketing Communications leads the MEDIACOM-NIGERIA team. It is the pioneer Media Independent Company in Nigeria and this leadership position has been consolidated under his supervision in the last 13 years.

Education / Re: Learning The Right Way by Greycells(m): 9:19pm On Oct 10, 2015
Femi Odugbemi (born 1963) is a Nigerian documentary filmmaker, Screenwriter, cinematographer, director, producer and photographer.[1][2][3].

Odugbemi was born in Lagos State, south western Nigeria.[4]

He attended Montana State University where he studied film and television production. Having completed his education in the university, he worked briefly as film and radio producer at lintas Advertising.

He had scripted, directed and produced documentaries, short films and drama.[5] He produced Tinsel, a Nigerian soap opera that began airing in August 2008 acclaimed "the most successful television drama on Nigerian television in recent times" in 2013.[6]

Odugbemi scripted, directed and produced Bariga Boys, a multiple award-winning Nigerian documentary about street performers in Bariga, Lagos.[7]

https://en.wikipedia.org/wiki/Femi_Odugbemi

Education / Re: Learning The Right Way by Greycells(m): 9:16pm On Oct 10, 2015
Richard Okhumale Ikiebe, a Senior Fellow with the School and Director of the Centre for Leadership in Journalsm (CLeJ), is an accomplished Media and Management Consultant. He worked as Special Adviser to the Chief of General Staff and as Special Assistant to Minister of Information. He served as World Bank Consultant to the Federal Ministry of Information and the Bureau for Public Enterprises (BPE); as Communication Consultant to Vision 2010; and the AU, among others. A former editor with the Pan African News Agency, Dakar Senegal, Ikiebe has worked with the Daily Times of Nigeria, Newswatch and hosted acclaimed radio and television programmes for networks in Nigeria. Ikiebe is Vice-Chairman of the Board of Cornerstone Insurance Plc., and he was on the Council of the Nigerian Investment Promotion Commission (NIPC). A director and a Fellow of the Institute of National Transformation, (INT), he holds two degrees from the Universities of Ohio and Wisconsin, USA, and a diploma from the Nigeria Institute of Journalism, Lagos. rikiebe@smc.edu.ng

Education / Re: Learning The Right Way by Greycells(m): 9:15pm On Oct 10, 2015
Prince Seni Adetu is the immediate past Managing Director and CEO of Guinness Nigeria Plc. The dynamic and well-spoken Adetu is a corporate icon of immense status having had a distinguished 30 years non-stop working experience with multinational companies at home and abroad. Adetu began his career with John Holt Plc in 1986 as Brand Manager in the Haco Division; and joined Coca-Cola Nigeria Limited as Field Marketing Manager in 1992. While in the company, Adetu held various positions of increasing responsibilities in Sales, Marketing and General Management in several countries including Nigeria, Ghana and Kenya. In 1998, he became the first Nigerian and first African appointed Marketing Director for the Coca-Cola Company in Nigeria; and subsequently had his first General Management experience in 2001; having been assigned responsibilities for all of English West Africa (excluding Nigeria).
https://www.retailcongressafrica.com/speakers/seni-adetu

Education / Learning The Right Way by Greycells(m): 9:13pm On Oct 10, 2015
Learning the Right Way

Some people are of the opinion that the average Nigerian waits on the government to solve the slightest problem, including unblocking their kitchen sink and picking up their dust bins free of charge. While that is, of course, an overstatement, the inconvenient truth remains that the Nigerian government- at all levels- has failed in its responsibility to provide an enabling environment and infrastructural support to help its citizens live a normal life.

However, if there is a grain of truth that the average Nigerian is disinclined to devising, at least temporary, solutions to improve his or her situation, that mindset is likely to be one of the unintended consequences of our educational system. Don’t believe me? Let’s consider the default pedagogy and socio-political milieu which, according to a renowned scholar, has made salesmen and maintenance people out of Nigerians, instead of making us innovators.

While we do not need to belabour the rot called primary education, where lower primary school pupils- in private and public schools- are overburdened with note writing, cramming and bland definitions, undergraduate and postgraduate students pursuing diverse courses in Nigerian universities lament how they are getting education by proxy, where dyed-in-the-wool lecturers compel them to buy ‘hand-outs’ without which they could never pass their courses.

But all hope is not lost on our nation, as my personal experience at one of the more grounded private universities in the country leaves me with bated breath that when things are done well, Nigeria has all it takes to astound the world. There, learning is by praxis, with a vibrant mix of lecturers and subject-matter practitioners who engage students by using real life experiences and not nineteenth century conjecture.

In my pursuit of practical knowledge, I’ve had the privilege of attending function-specific courses, seminars and workshops tailored to equip me with requisite skills designed to advance my career, and I have been captivated by the practical applications of marketing, media and management modules facilitated by street smart professionals like Ralph Ogbechie, Richard Ikiebe, Femi Odugbemi, Ken Onyeali-Ikpe, Nneka Okekearu, and one of the rising stars of corporate Nigeria, Seni Adetu, who has also brought his management and boardroom experience at one of Nigeria’s leading multinational companies to bear in the programme for chief executives.

The famous educationist, Maria Montessori, said that, “The greatest sign of success for a teacher…is to be able to say, ‘The children are now working as if I did not exist.’” Similarly, the greatest sign of success for any government is to be able to say, “Our citizens have taken responsibility for clearing their drainages, while ever challenging us to build infrastructure and create an enabling environment for development.” I think this ill be achieved by a purposeful and practical learning environment that has far-reaching goals and objectives beyond the self-satisfied grin on my face when my children regurgitate meaningless definitions and terms in lower primary that I only encountered in junior secondary school.

Olufemi Adeyemo is a visiting faculty at the School of Media and Communication of the Pan Atlantic University (PAU) in Lagos.


http://dailypost.ng/2015/09/29/learning-the-right-way-by-olufemi-adeyemo/

1 Like

Education / Re: African Business Leaders Invest In Africa’s Youth by Greycells(m): 9:04pm On Oct 10, 2015
Tony Elumelu Foundation selects Inaugural 1,000 participants for $100M Entrepreneurship Programme

The Tony Elumelu Foundation (TEF) has announced the selection of its first 1,000 African entrepreneurs for the Tony Elumelu Entrepreneurship Programme (TEEP).

TEEP is a $100 million initiative to discover and support 10,000 African entrepreneurs over the next decade, with a target of creating one million new jobs and $10 billion in additional revenues in the process.

Over 20,000 African entrepreneurs from 52 countries applied to the programme, representing the creativity and potential on display across the continent. The initial 1,000 selected for the 2015 class are a remarkable group of entrepreneurs who are a testament to the ability of Africa’s own entrepreneurs to drive Africa’s growth and development.
http://www.premiumtimesng.com/news/more-news/178985-tony-elumelu-foundation-selects-inaugural-1000-participants-for-100m-entrepreneurship-programme.html
Education / Re: African Business Leaders Invest In Africa’s Youth by Greycells(m): 8:59pm On Oct 10, 2015
Sir Demola Aladekomo (born 31 December 1957 in Port Harcourt, Nigeria) is a computer engineer by training. He is a Nigerian technology expert, entrepreneur and philanthropist. Aladekomo is the Chairman of SmartCity Resorts Plc,[1] Card Centre Nigeria Limited,[2] Treasure-nest Limited, Crops Nigeria Limited, Chams Consortium Limited,[3] Insider Concepts Limited and the founder of Chams Plc.[4] He is a Fellow of the Nigeria Computer Society (FNCS)[5] and the Computer Professional Registration Council (CPN); a member of the Nigerian Society of Engineers (NSE), and the immediate past President of the Lagos Business School Alumni Association (LBSAA)[6] and the Nigeria Computer Society, respectively. Aladekomo has also served as the Vice Chairman of the Board of Trustees of SmartCard Society of Nigeria. He is the founder of DATA Foundation[7] and Volunteer Corps,[8] non-governmental organisations engaged in corporate social investments in Nigeria.
https://en.wikipedia.org/wiki/Demola_Aladekomo

Education / Re: African Business Leaders Invest In Africa’s Youth by Greycells(m): 8:57pm On Oct 10, 2015
Aliko Dangote GCON (born 10 April 1957) is a Nigerian billionaire,[2] who owns the Dangote Group, which has interests in commodities. The company operates in Nigeria and other African countries, including Benin, Cameroon, Ghana, South Africa, Togo,Tanzania and Zambia.[3] As of January 2015, he had an estimated net worth of US$18.6 billion.[2]

Dangote is ranked by Forbes magazine as the 67th richest person in the world and the richest in Africa;[4] he peaked on the list as the 23rd richest person in the world in 2014.[5] He surpassed Saudi-Ethiopian billionaire Mohammed Hussein Al Amoudi in 2013 by over $2.6 billion to become the world's richest person of African descent.[6]
https://en.wikipedia.org/wiki/Aliko_Dangote

Education / Re: African Business Leaders Invest In Africa’s Youth by Greycells(m): 8:56pm On Oct 10, 2015
Tony Onyemaechi Elumelu (born 22 March 1963 in Jos, Nigeria) is an economist by training, a visionary entrepreneur and a philanthropist. Tony is the Chairman of Heirs Holdings, the United Bank for Africa, Transcorp and founder of[b] The Tony Elumelu Foundation[/b]. Elumelu holds the Nigerian national honours, the Commander of the Order of Nigeria (CON) and Member of the Order of the Federal Republic (MFR). In 2011, New African magazine listed him as one of the 100 most influential people in Africa[1] and a year later, he was recognised as one of "Africa's 20 Most Powerful People in 2012" by Forbes Magazine.

https://en.wikipedia.org/wiki/Tony_Elumelu

Education / African Business Leaders Invest In Africa’s Youth by Greycells(m): 8:50pm On Oct 10, 2015
African business leaders invest in Africa’s youth


By Olufemi Adeyemo -

September 27, 2015

Africa has been described, at best, as a sleeping giant. Quite an unfortunate description of a land blessed with an abundance of natural and human resources.

Yet the continent continues to struggle for existence, as its state of affairs- from political independence to the promise of economic emancipation- have confined it to the apron strings of the dubious colonialists it gleefully ushered to the airstrips and harbours several decades ago.

While much of the blame for Africa’s perpetual underdevelopment has been laid, justly, at the doorstep of its political leaders, whose ineptitude, greed and thoughtlessness have rendered their respective economies prostrate as they rule over a desensitized mass of people who have been orientated towards corruption, puerile politicking, terrorism, kidnappings, genocide, xenophobia, internecine wars, and the like.

On the other hand, it gladdens one to know that a few business leaders have taken up the challenge to empower their people, particularly young people, by building a culture of leadership, entrepreneurship and social investment.

It is instructive that if they do nothing, Africa, and the wealth they have painstakingly built to generate profit and employment for future generations, might be wiped out by political recklessness and ideological belligerence that is consuming the continent.

Africa’s richest man, Aliko Dangote, has stepped up his desire to increase the quality and quantity of young African leaders by establishing, in conjunction with the World Economic Forum, a fellowship programme aimed at raising scores of young African leaders.

Tony Elumelu’s TEEP, a multi-year training, mentoring and funding programme, awarded $5,000 grant to each of the first one thousand young African entrepreneurs last March; with a mission to grow ten thousand African start-ups and businesses over the next ten years.

Technology pioneer, Demola Aladekomo, whose passion to use technology to solve social problems inspired the building of the world’s largest internet café in 2008, according to the Guinness Book of World Records, has continued his over twenty years commitment to youth empowerment through the Volunteer Corps and the management trainee programme that has developed today’s crop of senior managers in various sectors of corporate Nigeria.

Seni Adetu, a former managing director of Guinness Nigeria PLC, mentors young people by helping them hone their analytical skills and building their personal brands.

Spurred by the words of Goethe that, “Whatever you can do or dream you can, begin it”, Patrick Awuah quit a lucrative post at Microsoft to set up Ashesi University in Accra, Ghana, to build the intellectual and social capacities of young Ghanaians, because he believes that everyone who goes to college now will be running the country one day- be it in the political space, public administration or private enterprise.

While more needs to be done to stem the tide of mutually assured destruction sweeping across the continent, the commendable efforts and sacrifices of these notable Africans and others, is a glimmer of hope for Africa’s renaissance.


Adeyemo is a visiting faculty at the School of Media and Communication of the Pan Atlantic University (PAU) in Lagos


http://newmail-ng.com/african-business-leaders-invest-in-africas-youth-by-olufemi-adeyemo/

Celebrities / What’s Next For Seni Adetu?‏ by Greycells(m): 7:05pm On Oct 10, 2015
What’s Next For Seni Adetu?‏

Down-to-earth and dynamic Seni Adetu is a former Managing Director and Chief Executive Officer of the beverage giant, Guinness Nigeria Plc who had an illustrious career in sales and marketing that culminated in his appointment as CEO in four different countries in Africa.

Seni started his working life with the multinational firm, John Holt Plc, as Brand
Manager in 1986 and after a highly successful stint, joined CMB Packaging Plc as Product Group Manager in October 1990. Brimming with ideas, he left CMB Packaging in 1992 to join Coca-Cola Nigeria Limited as Field Marketing Manager (Operations).

At Coca-Cola Nigeria, Seni’s managerial and marketing know-how became apparent and he enjoyed a meteoric rise to become the Marketing Director in 1998, first Nigerian ever to attain the rank. He was later seconded to Nigerian Bottling Company (NBC) Plc as the Commercial Director where he scored another feat by being the first African to become National Commercial Director of NBC.

Seni led the team to double the company’s operating profit in three years and engineered the acquisition of Limca Bottling Company. He also built an amazing relationship with the bottler that resulted in breakthrough performances across key metrics – Volume, Profit and Market Share.

After joining Diageo from Coca-Cola, Seni was seconded to Guinness Ghana Breweries Limited as MD/CEO where he drove a huge change agenda that included integration of newly acquired Heineken business into Diageo and caused the doubling of the business. In July 2009, he was appointed as GMD/CEO of East African Breweries Limited, a subsidiary of Diageo.

At EABL, Seni consistently delivered superior total shareholders returns, beat competition, led EABL to become the most capitalised company on the Nairobi Stock Exchange, completed a complex acquisition of a new company in Tanzania (Serengeti Breweries Limited), renovated the Tusker brand for the first time in 40 years to great performance effect, turned around the performance of the Ugandan business. It is no wonder that in 2012, Seni was announced one of three CEOs for Forbes Business Leaders of the Year in East Africa!

Upon joining Guinness Nigeria as MD/CEO, Seni led a resilient business as a result of the partial removal of fuel subsidy by the government. The sharp increase in fuel price resulted in a change in the consumption pattern of alcoholic drinks from premium brands to lower mass market brands. He however led the business creditably, ensuring progress in key areas and improved cost efficiencies in operations that resulted in incremental sales pan-Nigeria.

Under Seni's watch, Guinness expanded margin and gained considerable market share by successfully introducing innovation brands such as Snapp and Orijin. He left Guinness in December 2014.

So sterling were Seni’s corporate achievements that the paramount ruler of Remo Kingdom, Oba Adeniyi Sonariwo, honoured him with a chieftaincy title. He was installed as the 1st Otunba Dadaffini of Remo Land, while his wife, Janet, was also installed as the Yeye Otunba dadaffini of Remo land some months back.

The question on the lips of friends, admirers and well-wishers of Seni Adetu is – what’s next for one of Nigeria’s foremost technocrats? Will it be a foray into the murky water of politics, another multi-national appointment and/or entrepreneurship?

We think it is entrepreneurship! Remember you read it here first.

http://www.stelladimokokorkus.com/2015/10/whats-next-for-seni-adetu.html#more

Business / Re: Seni Adetu: Defining Reputation Through Leadership And Action by Greycells(m): 12:44pm On Oct 10, 2015
http://www.bdlive.co.za/opinion/columnists/2015/08/03/toothpicks-are-symbolic-of-nigerias-industrial-policy-weakness

Opinion & Analysis / Columnists


Toothpicks are symbolic of Nigeria’s industrial policy weakness


by Dianna Games, 03 August 2015, 04:19


Toothpicks are on a list of more than 40 items for which the Central Bank of Nigeria has forbidden the sourcing of foreign currency.


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THERE has been a lot of talk about toothpicks in Nigeria of late. The humble implement for removing elusive morsels of dinner is a culprit in Nigeria’s foreign exchange crisis. It is included in a list of more than 40 items for which the Central Bank of Nigeria has forbidden the sourcing of foreign currency through the formal banking system for spending on imports.

Other items on the list include private jets, tinned fish, vegetable oil, roofing sheets, cosmetics, soap, plastic and rubber products, Indian incense, steel pipes, plywood board, glassware and kitchen utensils.

Although the manufacturing sector’s contribution to Nigeria’s economy has grown from 1.9% in the early 1990s to 6.8%, the country has little to show for years of import bans designed to boost local manufacturing. The recent central bank foreign exchange clampdown is not an outright importation ban, but the bank says it is partly designed to stimulate local production of goods that Nigeria can make, but doesn’t.

Nigeria has relied on import restrictions to drive its industrialisation policy since the 1970s.

In 1986, about 40% of agricultural and industrial products, in terms of tariff lines, were covered by import prohibitions. In 2003, a new list was put in place that included 27 items. This was increased to 35 the following year. That list included finished clothing and shoes in an attempt to protect the country’s textile and leather industries. Both are still struggling.

The list has been slowly whittled down over a decade. There have been some successes from the ban in terms of increased production of local items and foreign investment into new sectors. But the bank’s long list highlights the fact that the country is a long way from realising its manufacturing potential.

The government has failed to stimulate local industry with proper trade policy measures that are supportive, rather than punitive.

Companies battle against a host of challenges in manufacturing, including expensive power, the high cost of money, an onerous regulatory environment, poor infrastructure and inefficient ports. Smuggling is one of the biggest reasons for Nigeria’s failure to get manufacturing off the ground. Restricting imports only worsens the situation.

Whether or not Nigeria makes toothpicks is immaterial. But because it seems like a small and basic item, it has been seized upon to make a point.

The Economist magazine’s recent article on the new foreign exchange restrictions was titled "Toothpick alert". Those words incurred the wrath of the central bank. In a reply to the magazine’s assertion that items on the list appeared to be randomly selected, the bank stated that the selection had been made after "thorough and exhaustive discussions" by the bank’s highest policy-making body.

Toothpicks are symbolic of the state of Nigeria and Africa’s industrial malaise. A process of deindustrialisation took place in many African economies after countries liberalised their economies in the 1980s and 1990s. Many companies that had survived thanks to protectionism were unable to compete with new foreign players.

Malaysia and Ghana achieved independence at the same time — 1957 — and yet their economic trajectories have been very different. Malaysia has become an industrial giant, while many Ghanaian industries, built in a post-independence industrialisation drive behind tariff walls, did not survive liberalisation.

A few decades ago, Nigeria was a global producer of palm oil. Today it imports nearly 600,000 tonnes a year, while Indonesia and Malaysia produce 90% of global demand.

Nigeria’s best chance of building a consumer class is not by making it difficult to get imports, but by enabling the growth of efficient and sustainable manufacturing companies. This does not require government to control the process.

As in all places, the state needs to create a safe environment for companies to compete and then get out of the way.

• Games is CEO of advisory Africa @Work
Education / Re: Media executives receive training on business etiquette by Greycells(m): 12:08pm On Oct 04, 2015
JSK Empowers Professionals with Leadership Skills

By Crusoe Osagie

Nigerian Corporate Business Etiquette Training and Image Consulting firms JSK Etiquette Consortium, recently organised its Graduate and Young Professional Leadership and Life skills training in Lagos.

The successful training was essentially to empower young graduates and young professionals with skills to portray the image of authority, respect and professionalism to enhance their performance and advance their career.

The company's Chief Executive officer, Mrs. Janet Adetu, who is a certified Corporate Business Etiquette and International Protocol Expert, said “manners, poise, image, style and Leadership distinguish us from the rest. Our daily lives are encompassed in the way we behave, relate to others and conduct our team spirit. The Panache Advantage is the way to go this 21st century; to provide added confidence and self-esteem to our growing children, maturing teenagers, promising young individuals and established professionals”.

She stressed that “our business development and training experience includes workshops, seminars, keynote speaking events, boot-camps and customised one on one coaching. We are certified and specialised in the areas of polished business interaction, professional etiquette, international protocol, business brand development and image enhancement”.

One of the participants at the programme, Mr. Muyiwa Adekunle, who is an assistant marketing manager with Pomat Peters Limited, noted that the programme has been life transforming for him. He added that the sessions had offered positive insights into improving professionalism. He takes away actionable strategies to overcome self-limiting habits that would ultimately promote his professional and personal effectiveness and unlock his true leadership potential.

Also another participant, Mr. Kayode Olubajo, who is the business development manager for Consolidated Business Holdings, commended JSK Etiquette Consortium for offering the opportunity to young professionals to gain exposure and possess the capacity for high impact productivity.

JSK Etiquette Consortium has a corporate vision to create permanent value and to promote the ‘Panache Advantage’. The objective is to synchronise the importance of protocol, image, life skills and leadership in today’s technically savvy economy with the hybrid culture we live in, for all organisations, professionals, individuals and youths that will distinguish them from the fierce competition that currently prevails.

Ultimately for organisations the mission is to create an environment where people are inspired to be the best they can and feel a sense of ownership, also maintain sustainable relationships with esteemed and potential clients that have enduring value, thereby creating high impact value and long term return on investment for success today and in the future.

http://www.thisdaylive.com/articles/jsk-empowers-professionals-with-leadership-skills/163947/
Education / Re: Media executives receive training on business etiquette by Greycells(m): 12:07pm On Oct 04, 2015
Janet Temitope Adetu

Janet Adetu, a certified Management, Corporate Etiquette, Professional Image & International Protocol Consultant also a certified Brand Analyst is the founder and Chief Executive of JSK Etiquette Consortium a thriving Consulting Firm specialized in Behavioural Change, Organizational Civility & Professional Image Enhancement. Janet holds a Bsc honours in Economics, an MBA and is a qualified Chartered Accountant; a fellow with the Association of Certified Chartered Accountants (ACCA). Janet has multitudes of exposure in international business ethics, personal and corporate image, cultural life styles, dress codes and international protocol techniques; she draws on her experiences as an external auditor working for two top accounting firms KPMG and Ernst & Young.

With her extensive experience in finance, accounting, management, protocol, etiquette, civility and cultural diversity, she conducts a unique training experience, from a diverse perspective and first hand expertise. This cuts across fun and interactive leadership development seminars, impression management workshops, etiquette boot camps as well as keynote speaker presentations. Janet conducts these training seminars, workshops and keynote speaking events in Nairobi, Kenya, London, UK and various parts of Nigeria. Janet is dedicated to helping corporate organizations, professionals, expatriates, diplomats, individuals and youths, to enhance their professionalism, improve their social graces, master their soft skills and polish their image, style and executive presence.

As a corporate trainer an alumnus of the Protocol School of Washington and the American School of Protocol among many others, Janet’s passion is to build leadership potential among employees, branding their personal and corporate image and positioning them for the panache advantage. Janet has featured and published articles in a number of local publications; namely Business Day, This Day, The Punch, The Guardian, The Vanguard, New Telegraph, Newswatch, Life Magazine, Glitz, The Independent, The Union, Ovation and The Sun. Her articles are found in The Edition (A Kenyan Publication), Healthy Woman (A Kenyan Publication), Passion (A Kenyan Publication), Lagos Mums, Exquisite Magazine, Scribble and The Redsheet. Janet is the author of “Eiquette Strategies for Everyday Polish.” Also a radio host presenter Janet presents the weekly show “Etiquette With Janet‟ on Beat 99.9FM and Classic FM 97.3, she has been a guest on Hope 93.3 FM (A Kenyan Radio Station), Cool 96.9FM, Nigeria Info FM, Inspiration 92.3 FM, Unilag 93.1FM, K24TV (A Kenyan TV Channel), TVC News, Ebonylife TV, Silverbird TV, MITV, Lagos TV(LTV) and CoolTV.

Janet Says “Manners, Poise, Image, Style and Leadership distinguish us from the rest. Our daily lives are encompassed in the way we behave, relate to others and conduct our team spirit. The Panache Advantage is the way to go this 21st Century; to provide added confidence and self-esteem to our growing children, maturing teenagers, promising young individuals and established professionals”.

Finally, Janet also derives great joy in collecting orchids - a rare specie of flowers, listening to gospel music and philanthropy helping the needy. Specifically she has a major passion to assist children born with congenital heart disorder. She is the founder and president of a non-profit organisation dedicated to providing advocacy and financial support for the open heart surgery of children between 2 – 18 years who were born with a hole in the heart. Janet is happily married with three children.

Education / Re: Media executives receive training on business etiquette by Greycells(m): 12:05pm On Oct 04, 2015
HOW COULD ETIQUETTE TRAINING BENEFIT YOU?
In a business setting to achieve business success it is essential to adapt to the ever changing situation of the global economy. With a true understanding of etiquette and protocol it would be easier to walk with confidence, shake hands with assurance and dine with elegance. Essentially developing your leadership skills will improve your confidence and Self esteem advance your career and positively affect your personal and business brand image.

“To get a job, keep a job and thrive in a job takes more than just technical skills.”

“Good manners will open doors that the best education cannot" - Clarence Thomas

“Your skills get you in the door, your people skills are what can seal the deal" - Peter Post

“Unless you try to do something beyond what you have mastered you will never grow" - Ralph Waldo Emerson
Education / Re: Media executives receive training on business etiquette by Greycells(m): 11:58am On Oct 04, 2015
Lagos, Nigeria: Leading etiquette and protocol firm, JSK Etiquette Consortium held a one-day master class on etiquette, civility and cultural diversity for media practitioners on 17 March 2015 in Lagos. With the theme, Executive Finesse for Media Practitioners, the programme equipped participants drawn from print and electronic media with the ‘panache advantage’ by strengthening their understanding of manners, poise, image and style in relation to their personal brand.

Interactive teaching techniques that include demonstrations, role plays and questions and answers sessions were used to enhance the learning process during the training session; thus dispelling passivity, stimulating response and animated discussions during the training session.

In his welcome address, Mr. Seni Adetu, Chairman, JSK Etiquette Consortium, said “The importance of business etiquette cannot be overemphasized because it helps professionals to reflect confidence, build inter-personal skills, strong relationships and prevent misgivings with important stakeholders. Considering that media practitioners work on the scene of events of local, national and international importance, this training session will enhance their civility, cross cultural sensitivity and professionalism.”

The session was facilitated by Mrs. Janet Adetu, Chief Executive Officer, JSK Etiquette Consortium. A chartered accountant, brand analyst, certified corporate image and business etiquette consultant, Mrs. Adetu was trained and certified by the prestigious Protocol School of Washington amongst many other institutions as a corporate business etiquette and international protocol expert. She also currently hosts a radio program-“Etiquette with Janet” on Beat 99.9 fm and Classic fm 97.3.

Explaining the reason for the programme, Mrs. Janet Adetu, said, “We recognize the media as a major stakeholder that supports small, medium-sized and big businesses ensuring their success. In return, we have decided to support media practitioners to become more successful and distinguished by enhancing their overall understanding of manners, poise, image, style and personal branding. The goal of this training programme is to polish the professionalism of media practitioners, and to enhance their interpersonal skills to make them operate at their personal best.”

On his part, Mr. Seni Durojaiye, a senior media specialist who was part of the training programme commended JSK Etiquette Consortium for investing in improving the business etiquette skills of media practitioners. “In no small measure, this executive finesse training provides insight into what one is currently doing well and areas to develop in order to maximize one’s effectiveness as a compliant and 21st century professional.”

Mr. Durojaiye recommended that all professionals, especially ambitious ones seeking to rise to the top in their chosen career, must take the time to attend some of the JSK Etiquette Consortium workshops.

JSK Etiquette Consortium is the leading Nigerian etiquette and protocol firm, with a vision to becoming the most admired etiquette consulting company in Africa. The firm iscommitted to helping corporate organizations, professionals, expatriates, diplomats and individuals, toenhance their professionalism, exhibit world class behavioral changes, improve their social grace, master their soft skills and polish their image, style and executive presence. JSK Etiquette Consortium facilitators have extensive experience in protocol, etiquette, civility and cultural diversity, and have conducted interactive leadership development seminars, impression management workshops and etiquette boot camps in Lagos, Nairobi and London.

http://kiishilagos..com.ng/2015/03/journalists-get-trained-on-etiquette.html
Education / Media executives receive training on business etiquette by Greycells(m): 11:54am On Oct 04, 2015
Media executives receive training on business etiquette

Media practitioners have been charged to build and develop their inter-personal skills and prevent misgivings with important stakeholders. Mr. Seni Adetu, chairman, JSK Etiquette Consortium, gave the charge during a one-day master class on etiquette, civility and cultural diversity organized by the consortium for media practitioners in Lagos recently.

Adetu said, “The importance of business etiquette cannot be overemphasized because it helps professionals to reflect confidence, build inter-personal skills, strong relationships and prevent misgivings with important stakeholders. Considering that media practitioners work on the scene of events of local, national and international importance, this training session will enhance their civility, cross cultural sensitivity and professionalism.”

He said the training was meant to boost the expertise and the organization’s working relationship with members of the forth realm.

The facilitator of the training and Chief Executive Officer, JSK Etiquette Consortium, Mrs. Janet Adetu said that manners, poise, image, style and leadership distinguish an individual from the rest. “Our daily lives are encompassed in the way we behave, relate to others and conduct our team spirit. The ‘Panache Advantage’ is the way to go in this 21st century; to provide added confidence and self-esteem to our growing children, maturing teenagers, promising young professionals and established individuals”.

Explaining the reason for the programme, she said, “We recognize the media as a major stakeholder that supports small, medium-sized and big businesses. In return, we have decided to support media practitioners to become more successful and distinguished by enhancing their overall understanding of manners, poise, image, style and personal branding. The goal of this training programme is to polish the professionalism of media practitioners, and to enhance their interpersonal skills to make them operate at their personal best.”

The trained and certified coach from the prestigious Protocol School of Washington amongst many other institutions as a corporate business etiquette and international protocol expert, noted that since consumer expectation has changed, one needs to offer something exceptionally different in order to survive the pace of globalization.

Stressing that in today’s ever evolving economy, where everybody is racing against time, organisations are facing stiff competition like never before. “ The image a company portrays and the company’s reputation, no doubt, affects the image of its employees who are indeed the face of that company. In order to enjoy a competitive advantage, organisations must show among other values, capability and professionalism, which are the key factors in today’s world.”

On his part, Mr. Seni Durojaiye, a senior media specialist who was part of the training programme commended JSK Etiquette Consortium for investing in improving the business etiquette skills of media practitioners. “In no small measure, this executive finesse training provides insight into what one is currently doing well and areas to develop in order to maximize one’s effectiveness as a compliant and 21st century professional.”
[img][/img]
Durojaiye recommended that all professionals, especially ambitious ones seeking to rise to the top in their chosen career must take the time to attend some of the JSK Etiquette Consortium workshops.
JSK Etiquette Consortium is the leading Nigerian etiquette and protocol firm, with a vision to be the most admired etiquette consulting company in Africa. The firm is committed to helping corporate organizations, professionals, expatriates, diplomats and individuals, to enhance their professionalism, exhibit world class behavioural changes, improve their social grace, master their soft skills and polish their image, style and executive presence.

The firm’s facilitators have extensive experience in protocol, etiquette, civility and cultural diversity, and have conducted interactive leadership development seminars, impression management workshops and etiquette boot camps in Lagos, Nairobi and London.


http://www.ngrguardiannews.com/2015/06/from-jsk-etiquette-capacity-building-for-journalists/

Education / African Business Leaders Investing In Africa's Youth by Greycells(m): 10:48pm On Oct 03, 2015
By Olufemi Adeyemo

Africa has been described, at best, as a sleeping giant. Quite an unfortunate description of a land blessed with an abundance of natural and human resources.

Yet the continent continues to struggle for existence, as its state of affairs- from political independence to the promise of economic emancipation- have confined it to the apron strings of the dubious colonialists it gleefully ushered to the airstrips and harbours several decades ago.

While much of the blame for Africa’s perpetual underdevelopment has been laid, justly, at the doorstep of its political leaders, whose ineptitude, greed and thoughtlessness have rendered their respective economies prostrate as they rule over a desensitized mass of people who have been orientated towards corruption, puerile politicking, terrorism, kidnappings, genocide, xenophobia, internecine wars, and the like.

On the other hand, it gladdens one to know that a few business leaders have taken up the challenge to empower their people, particularly young people, by building a culture of leadership, entrepreneurship and social investment.

It is instructive that if they do nothing, Africa, and the wealth they have painstakingly built to generate profit and employment for future generations, might be wiped out by political recklessness and ideological belligerence that is consuming the continent.

http://kiishilagos..com.ng/2015/10/african-business-leaders-investing-in.html

Business / Re: Seni Adetu: Defining Reputation Through Leadership And Action by Greycells(m): 3:36pm On Sep 05, 2015
CIMA taps Seni Adetu’s boardroom experience for GBC


Mr Seni Adetu, former Managing Director of Guinness Nigeria was on hand as one of the judges at the Chartered Institute of Management Accountants (CIMA) Global Business Challenge (GBC) on June 6, 2015 at the magnificent edifice of the Lagos Arbitration Court in Lekki, Lagos.


No doubt, Seni’s star shone brightly among the assembled distinguished panel of judges that consisted of boardroom gurus in Nigeria’s corporate firmament as he brought to bear his extensive boardroom experience across Africa in probing the suitability or otherwise of the presentations of the teams that participated in the competition.


The GBC, an international business competition for undergraduates around the world, is designed to bring out the best in the young business leaders of tomorrow. By working together as a team of four to present a business case study, undergraduates from Nigerian universities were given the opportunity to showcase their talent in business management, and to win a place at the GBC global final in Warsaw, Poland next August.


Seni’s contribution on the night was illustrative of his professional excellence and chequered career of success and leadership. Participating teams and the audience saw a glimpse of why multinational companies like John Holt Plc, Coca Cola and Guinness Nigeria Plc deemed it fit to appoint Seni as CEO in four African countries over the years.

Source: Thisday




The young men and women who participated in the competition, no doubt, left the venue with great reverence for Seni’s penetrating questions and instructive comments which would certainly help to prepare them for greater success in their respective business career.

Business / Re: Seni Adetu: Defining Reputation Through Leadership And Action by Greycells(m): 2:53pm On Sep 05, 2015
When the Present Met the Future at the CIMA Global Business Challenge

From across the country, well over a hundred and fifty undergraduates came from universities based in Owerri, Ilorin, Ile-Ife and Lagos to root for their peers at the national finals of the Global Business Challenge, organised by the Chartered Institute of Management Accountants (CIMA). The prizes on offer included cash rewards and a trip to Warsaw, Poland as Nigeria’s champions.


Nigeria’s future business leaders converged on the International Centre for Arbitration, a tastefully built multipurpose facility sitting just a few metres from the shores of the Atlantic Ocean in Lekki, Lagos. Out of 95 teams from seventeen institutions of higher learning, four teams of four members each made the finals. The contestants were mostly final year students of sciences (six of the sixteen finalists, or 38%), engineering (five finalists, or 31%), economics (four finalists, or 25%) and accounting (one finalist, or 6%).

Being a business competition, the partisan audience of largely business and social science undergraduates was stunned that its constituencies could only muster a minority thirty-one per cent of the finalists. Perhaps it did not come as a surprise that management acumen is not the exclusive preserve of traditional business courses, proof of which is that two of the judges, Sir Demola Aladekomo and Seni Adetu earned their first degrees in Computer Engineering and Chemical Engineering, respectively.

Nevertheless, the young gladiators gave a good account of themselves, as they displayed a good grasp of the case study and presented their analysis and recommendations with great composure to the panel of judges- with combined management experience of over a hundred years- that included the aforementioned duo of Demola Aladekomo of Chams plc and Seni Adetu, immediate past managing director of Guinness Nigeria plc, as well as Laoye Jaiyeola, Director-general of the Nigeria Economic Summit Group, Megha Joshi of Lagos Court of Arbitration and

All the teams made a strong case for their positions, but the eventual champions, Team Galactic, held the audience spellbound with their confident presentation and intelligent use of the management tools. One after the other, in a manner reminiscent of a tennis grand slam serve-and-volley, they brilliantly “returned” the judges’ queries and observations with aplomb. An extremely proud panel of judges lauded the performance of the four teams and noted that the winning team had all it takes to do very well at the global finals in August. Indeed, an observer remarked that the judges must have thought momentarily that they were in the boardrooms of their famed organisations.

The few hours spent with these budding corporate titans actually served as a pointer to the great future that awaits not only the students but the country as a whole. Following another cycle of successful elections, it is hoped that Nigeria will ride this democratic surge to create an enabling environment for its demographic bulge of hard-working youth, who are willing to roll their sleeves to achieve greatness. As a matter of fact, it was heart-warming to see today’s corporate gurus acknowledge their efforts, as it was said that Seni Adetu drove hundreds of kilometres from an event in another state to take his seat at this ‘boardroom’ to listen to and inspire tomorrow’s business leaders.

http://www.bellanaija.com/2015/09/04/when-the-present-met-the-future-at-the-cima-global-business-challenge/

Business / Re: Seni Adetu: Defining Reputation Through Leadership And Action by Greycells(m): 2:50pm On Sep 05, 2015

Nigeria’s tricky retail terrain is lucrative


by Lyal White and Liezl Rees, August 07 2015, 06:23


DESPITE the widely accepted perception that Nigeria is exclusively an oil economy, according to a recent report by the McKinsey Global Institute, only 14% of Nigeria’s gross domestic product (GDP) comes from resources. While 70% of tax revenue and 90% of export revenue still come from oil and gas, retail and wholesale trade are in fact the biggest drivers of economic growth in Africa’s largest economy.

The report, "Nigeria’s renewal: Delivering inclusive growth in Africa’s largest economy", claims the Nigerian consumer market is worth almost $400bn and could be worth as much as $1.4-trillion a year by 2030. Seni Adetu, former MD and CEO of Guinness Nigeria, is a leading expert on consumer behaviour in that country. He has identified four major trends shaping its consumer market in the next five years.

First is the emerging middle class, with its favourable demographics in terms of population size and youthfulness. More than 60% of the population is less than 25 years old. A burgeoning consumer market is attracting increasing levels of foreign direct investment. This brings with it higher rates of employment and improved levels of income, which in turn drive further consumer behaviour. Adetu also highlights a significant increase in Nigerians returning from abroad, which, together with improved global communications, is accelerating the development of a brand-led consumerism in Nigeria, with links to Western products and services.

Second, only half of the Nigerian population is urbanised, and as urbanisation increases, so will consumption and the need for convenience purchases.

Third, Nigeria’s large population is characterised by "Generation Y", with the majority younger than 25. This group is more sophisticated, tech-savvy, media-literate and demanding of quality and comparative pricing. Strategies and branding need to target this market specifically and not generically.

Last, Adetu highlights the growing relevance of women as consumers in Nigeria. Traditionally, women stayed at home to look after the household. Increasing female empowerment, which has brought with it rising employment and financial independence for women, has seen a significant increase in income and a growing female market.

Despite seemingly endless opportunities, retailers and fast-moving consumer goods still face challenges when seeking to take advantage of this rising consumer market.

Adetu flags the highly regulated and taxed market, the stubbornly poor state of infrastructure in Nigeria, especially rail, road, water and power supply — 90% of companies use back-up generators — problems with governance and corruption, as well as limited access to potentially lucrative markets in the so-called Muslim north due to insurgencies and insecurity.

Inequality is also a serious concern. For example, residents of Lagos, estimated at about 21-million people, or 12% of the population, earn on average twice as much as Nigerians in the rest of the country.

The country is further divided into 36 federal states, each with its own rules and taxes.

The Nigerian market is also complicated by language and culture. More than 500 local languages are spoken by the country’s 250 ethnic groups. This is a challenge to companies developing marketing and communication strategies to access the broad Nigerian market.

Regardless of these challenges, with a GDP of $568bn, a population of about 180-million and favourable economic growth over the past decade, Nigeria is undoubtedly one of the most exciting retail prospects in Africa. But experience shows that companies need to immerse themselves in the intricacies of the market, and embrace the nuances in culture and consumer behaviour that define Nigeria today.

• White is director of the Centre for Dynamic Markets at the Gordon Institute of Business Science; Rees is the manager
Business / Re: Seni Adetu: Defining Reputation Through Leadership And Action by Greycells(m): 2:48pm On Sep 05, 2015
Nigeria’s tricky retail terrain is lucrative

by Lyal White and Liezl Rees, August 07 2015, 06:23

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DESPITE the widely accepted perception that Nigeria is exclusively an oil economy, according to a recent report by the McKinsey Global Institute, only 14% of Nigeria’s gross domestic product (GDP) comes from resources. While 70% of tax revenue and 90% of export revenue still come from oil and gas, retail and wholesale trade are in fact the biggest drivers of economic growth in Africa’s largest economy.

The report, "Nigeria’s renewal: Delivering inclusive growth in Africa’s largest economy", claims the Nigerian consumer market is worth almost $400bn and could be worth as much as $1.4-trillion a year by 2030. Seni Adetu, former MD and CEO of Guinness Nigeria, is a leading expert on consumer behaviour in that country. He has identified four major trends shaping its consumer market in the next five years.

First is the emerging middle class, with its favourable demographics in terms of population size and youthfulness. More than 60% of the population is less than 25 years old. A burgeoning consumer market is attracting increasing levels of foreign direct investment. This brings with it higher rates of employment and improved levels of income, which in turn drive further consumer behaviour. Adetu also highlights a significant increase in Nigerians returning from abroad, which, together with improved global communications, is accelerating the development of a brand-led consumerism in Nigeria, with links to Western products and services.

Second, only half of the Nigerian population is urbanised, and as urbanisation increases, so will consumption and the need for convenience purchases.

Third, Nigeria’s large population is characterised by "Generation Y", with the majority younger than 25. This group is more sophisticated, tech-savvy, media-literate and demanding of quality and comparative pricing. Strategies and branding need to target this market specifically and not generically.

Last, Adetu highlights the growing relevance of women as consumers in Nigeria. Traditionally, women stayed at home to look after the household. Increasing female empowerment, which has brought with it rising employment and financial independence for women, has seen a significant increase in income and a growing female market.

Despite seemingly endless opportunities, retailers and fast-moving consumer goods still face challenges when seeking to take advantage of this rising consumer market.

Adetu flags the highly regulated and taxed market, the stubbornly poor state of infrastructure in Nigeria, especially rail, road, water and power supply — 90% of companies use back-up generators — problems with governance and corruption, as well as limited access to potentially lucrative markets in the so-called Muslim north due to insurgencies and insecurity.

Inequality is also a serious concern. For example, residents of Lagos, estimated at about 21-million people, or 12% of the population, earn on average twice as much as Nigerians in the rest of the country.

The country is further divided into 36 federal states, each with its own rules and taxes.

The Nigerian market is also complicated by language and culture. More than 500 local languages are spoken by the country’s 250 ethnic groups. This is a challenge to companies developing marketing and communication strategies to access the broad Nigerian market.

Regardless of these challenges, with a GDP of $568bn, a population of about 180-million and favourable economic growth over the past decade, Nigeria is undoubtedly one of the most exciting retail prospects in Africa. But experience shows that companies need to immerse themselves in the intricacies of the market, and embrace the nuances in culture and consumer behaviour that define Nigeria today.

• White is director of the Centre for Dynamic Markets at the Gordon Institute of Business Science; Rees is the manager

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