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 Food › Orijin: The Brand That Came, Saw And Conquered by Greycells(op): 2:14pm On Aug 18, 2014 |
Orijin: The Brand That Came, Saw and Conquered By Temidayo Badmus Few years back, consumers of alcohol preferred local herbal concoctions in the name of bitters to well brewed alcoholic beer of international standard. The age-long tradition of beer consumption was on its way out of fashion. This is because consumers of bitters believe that it contains body purifiers, anti-malaria components and ingredients that strengthen the virility of men. Big brands were struggling for sales and manufacturers of smaller beer brands were closing business due to drastic drop in sales. Manufacturers of the local herbal contents were smiling to the banks on a daily basis. There was serious crisis in the marketing of most beer brands. Many big brands in the alcohol business battles with branding and rebranding of various new products while ‘herbalists’ who have taken over the alcoholic beverage industry continue to swell in numbers. However, it took the ‘divine’ intervention of big multinational brand, Guinness to rescue the market from the ‘hoodlums’ who were making swift business from the illegal supply of purported ‘poison’ into the market. After its entry into the market, the ORIJIN brand which registered the Orijin word and its associated logos as trademark, took the industry by storm, sending the dominant products out of the market and making an instant impact in the alcoholic beverage market. Before Orijin’s arrival mid last year, there have been products like Alomo Bitters, Kerewa, Kogbebe, Ibile, Durosoke, Dadubule, Action Bitters, Koboko, Ogidigba, Pasa Bitters, Osomo among others. Despite initial fears over the hygiene level of the products and the composition, their usual sex energy boosting appeal continues to lure customers to patronize them in mass. There is hardly any of these products aside the pioneering ones like Alomo Bitters and its rivals like Pasa and Action Bitters that did not enter the market advertising the products’ ability to enhance sexual performances. It proved right the old saying that ‘sex sells’. Unfortunately, the major ingredients in these products are ethanol, caffeine and hemp in different proportions. Also common in some of them is a dark substance called ‘muru’ from northern Nigeria. The substance mainly used in the treatment of pile in that part of the country is the main reason for the bitter taste of some of these products. The combination of ethanol and hemp in most of them is why they are highly intoxicating. The rate at which some of the ingredients are used determines how well they stimulates sex organs and giving the users that temporary and deadly sex energy required to satisfy their sexual urge. So many health organizations have warned against the use of these products, questioning their sources, hygiene and compositions. However, coming from an international company of repute, Guiness Nigeria Plc stormed the market with arguably the biggest brand in the alcoholic beverage markets. The brand did not only come to silence competitors in the bitters market, it also has a beer under the same Orijin brand to satisfy both the bitters and beer consumers using the Orijin brand. Orijin is available in 30cl and 75cl bottles, for N500 to N700 and N 300 to N 1000 respectively. Guinness Nigeria Plc describes Orijin as an alcoholic blend with the flavours of African herbs and fruits combined to give a refreshing bitter – sweet taste, which can be enjoyed chilled, straight from the bottle. Orijin Bitters is described as a unique bittersweet spirit blended with the flavours of specially selected African herbs and fruits, combined to give bitter-sweet taste. Unlike the products in the market before Orijin, the brand makers were bold enough to introduce to introduce the product revealing its ingredients on the bottle in line with international best practice. According to makers, Orijin is made with neutral spirits, sugar, citric acids, trisodium citrate, caramel extracts, naartire, chamomile, thyme, cinnamon and orange. The product comes with 6.0 percent alcohol volume. The Orijin beer also comes in similar composition with the addition of carbonated water, sodium benzoate, herbal and fruits. As far as the markets is concern today, the two products coming in different sizes leads the bear and liquor market with its successful entry into the market about a year ago. Consumers have come to trust the quality and the hygiene standard of Guiness and the product became an instant hit. 9 Likes 1 Share
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| Career › Re: ACCA Or ICAN: Which Is Better? by Greycells(m): 5:18pm On Jun 30, 2014 |
Nigeria: Accountants' Institute Slashes Fee by 30 Percent By Amina Alhassan, 23 June 2014 The Chartered Institute of Management Accountants has launched an offer of 30% off its registration fee. Also, the capped exemption fee rate of £165 (N43, 560) that applied to South Africa has now been extended to all African graduates across sub-Saharan Africa, the institute said in a statement. The CIMA Country Manager Ijeoma Anadozie said: "We recognise that with weakening currencies our potential students are finding it harder to afford a quality global professional qualification; our mission as an organisation is to help people and businesses succeed and we see this as the way to make CIMA more accessible to a greater number of business and professionals". She said the exemption fees could become a costly exercise especially for those graduates of accounting or finance who qualified for the maximum number adding "A per exemption fee was no longer viable in the long-term. This innovation across our region will really make it possible for a greater number of finance and accounting professionals to pursue our unique and globally recognised Chartered Global Management Accountant (CGMA) designation." http://allafrica.com/stories/201406232169.htmlNow what about CIMA? |
| Certification And Training Adverts › Re: CIMA Offers Discount On Registration Fees And Caps Exemptions Permanently by Greycells(op): 12:17pm On Jun 27, 2014 |
CIMA and AICPA joined forces to launch the Chartered Global Management Accountant (CGMA) designation in 2012 and are working together to highlight the importance of management accounting in today’s economic climate. A series of national and international events is planned, including local employer roundtables and meetings with leading business thinkers from all sectors and all geographies. |
| Certification And Training Adverts › CIMA Offers Discount On Registration Fees And Caps Exemptions Permanently by Greycells(op): 11:04am On Jun 27, 2014 |
In a bold move to counter the effects of currency fluctuation in the market, CIMA, the Chartered Institute of Management Accountants has a launched a special limited offer of 30% off its standard registration fee. In addition, the capped exemption fee rate of GBP165 that has applied in South Africa has now been extended to all African graduates across sub-Saharan Africa. Ijeoma Anadozie, CIMA Country Manager says: “We recognise that with weakening currencies our potential students are finding it harder to afford a quality global professional qualification; our mission as an organisation is to help people and businesses succeed and we see this as the way to make CIMA more accessible to a greater number of business, finance and accounting graduates and professionals. “The exemption fees could become a costly exercise especially for those graduates of accounting or finance who qualified for the maximum number. A per exemption fee was no longer viable in the long-term. This innovation across our region will really make it possible for a greater number of finance and accounting professionals to pursue our unique and globally recognised Chartered Global Management Accountant (CGMA) designation.” Founded in 1919, the Chartered Institute of Management Accountants (CIMA) is the world’s leading and largest professional body of management accountants, with over 218,000 members and students operating in 177 countries, working at the heart of business. CIMA members and students work in industry, commerce, the public sector and not-for-profit organisations. CIMA works closely with employers and sponsors leading-edge research, constantly updating its qualification, professional experience requirements and continuing professional development to ensure it remains the employers’ choice when recruiting financially-trained business leaders. Professionalism and ethics are at the core of CIMA’s activities with every member and student bound by robust standards so that integrity, expertise and vision are brought together. CIMA has formed a joint venture with the American Institute of CPAs (AICPA) to establish the Chartered Global Management Accountant (CGMA) designation. CGMA is the global quality standard that further elevates the profession of management accounting. The designation recognises the most talented and committed management accountants with the discipline and skill to drive strong business performance. CIMA is proud to be the first professional accounting body to offer a truly global product in the fast-moving area of Islamic Finance. http://www.cimaglobal.com/Our-locations/Nigeria/ http://www.cimaglobal.com/Study-with-us/CIMA-Professional-Qualification/Masters-gateway-route/ http://nigeriacommunicationsweek.com.ng/e-business/cima-slashes-registration-fees-by-30-drops-caps-permanently http://www.ngrguardiannews.com/appointments/166734-cima-discounts-registration-fees-caps-exemptions-permanently http://marketingedge.com.ng/2014/06/25/cima-offers-limited-offer-discount-on-registration-fees/ |
| Certification And Training Adverts › Multimedia, Animation Camps Hold In Abuja, Lagos by Greycells(op): 7:58pm On Jul 27, 2012 |
Multimedia, Animation camps hold in Abuja, Lagos Arena Multimedia, the world’s leading training brand in the creative industry, will hold its inaugural camps in Nigeria. Scheduled for August 01 and August 03, 2012 in Abuja and Lagos, respectively, the camps are designed to prepare Nigerians to benefit from the global creative industry which value the United Nations Development Programme, in its 2010 report titled: Creative Economy: A feasible development option”, put at about N48trillion (US$300billion). Targeted at Nigerians with interest in multimedia, animation, gaming, with applications in the movies, media, advertising, among other sectors, the camps will expose participants to the newest trends in the creative industry. Resource people will be drawn from the creative industry, Arena Multimedia and Middlesex University, with participants given the opportunity to win scholarships worth N1.3million that will enable them benefit from the globally recognised certification programmes. Arena Multimedia, an arm of APTECH, will avail Nigerians the opportunity to train at its centres that have been established in Lagos and Abuja, with many more training centres to be opened in the nearest future, said Jogun Dosekun, operator of the Arena Multimedia franchise in Nigeria. “The opportunities that Arena Multimedia will help unleash in Nigeria are huge. The training programmes avail Nigerians the skills to channel their creative energies into creating content that could be globally consumed. What we are doing at Arena Multimedia is to accelerate the acquisition of world class training programmes so as to empower people with the right skills to express their talents in the global market,” added Dosekun. The camps will give participants an insight into the exciting world of animation and multimedia, she said. Resource persons expected at the camps are Mr. Sunil Janardian from Arena Multimedia and Prof. Raj Gill of Middlesex University, as well as other experts drawn from the global creative industry. The camps will educate participants in Drawing for Animation, Stop Motion, Animation Filmmaking, Principles of Animation and international case studies. The Abuja camp will hold at the Ladi Kwali Hall, Sheraton Hotel, and the Lagos camp at Eko Hotel and Suites. With 16 years of experience in training and over 350,000 trained students, Arena alumni are now professionals in many well-known studios across the world. A lot of emphasis is laid towards development of innovative teaching methodologies in multimedia training, giving certificate holders multiple opportunities to choose from the global market. End For further inquiries, please contact: Arena Multimedia Ikeja Centre 34, Allen Avenue, (5th Floor) Tel: 08132590205; 08129687969 Email: arena_ikeja@theoallenconsult.com Arena Multimedia VI Center 207, Muri Okunola Street , Victoria island Tel: 01-8108844-45, 017766668 Email: vi@meridian-nigeria.com Arena Abuja Center Oyo State Plaza , 4 Ralph Shodehinde street, Opposite Federal ministry of Finanace, central Business District , Abuja 08132561737, 08129687967 arena_abuja@theoallenconsult.com |
| Properties › House Hunting Tips by Greycells(op): 4:48pm On Mar 09, 2012 |
House hunting tips You have not had it easy getting your dream apartment. May be you need to reconsider your approach to house hunting. Here are tips that will help you find a good deal. 1. Decide where you want to live. [/b]It has to be in tune with your income. Keep in mind access to schools, hospitals, grocery stores and other basic amenities, when deciding on your choice location. [b] 2. Check out the neighbourhood. [/b]You need to know if it is a hazard free environment. Is the neighbourhood crime free or prone to flood? If crime rate is high in the neighbourhood, you need to have a rethink. More so, you do not intend to call an apartment that is waterlogged for the best part of the rainy season your home. [b] 3. Be specific. You need to have a clear cut picture of the apartment type you desire. Is it a single room, two bedroom apartment, or three bedrooms and two baths? Such details make your easier. [b] 4. Get a certified estate agent, not a roadside quack to look out for you. [/b]When looking for an apartment and you find yourself checking out a house advertised by an estate agent, you are talking to the representative of the seller. Get an estate agent to look out for your peculiar need. [b]5. Check out individual owners. [/b]Individual owners cherish reliable, long-term tenants and are less likely to charge exorbitant rent. You can also be sure that your rent would not be raised often. http://oritamefa..com/#!/2012/03/house-hunting-tips.html |
| Jobs/Vacancies › Re: Job Seekers Need To Be Able To Interpret Jargons Used In Job Ads And Interviews by Greycells(op): 11:26am On Mar 09, 2012 |
Electronic resume: a resume sent to the employer electronically, either via email, by submitting to Internet job boards, or by posting it in on an employer’s Web page. Elevator speech: used by job seekers at career fairs, networking events and job interviews, to give insight into personality and qualifications. Email cover letter: a cover letter sent to an employer via email. Employment gaps: period of time between jobs when job seekers are unemployed, either by choice or circumstances. Fre[b]elancer: [/b] a person who sells services to employers without a long-term commitment to any of them. Functional resume: a resume organized by skills and functions, with employment history often listed as a separate section. Hidden job market: these are job openings which applicants can access via networking and cold calling because they are not publicly advertised. Home-based career: any flexible occupation that allows you to make money while working from home. http://oritamefa..com/2012/03/interpreting-job-adverts-interviews.html#!/2012/03/interpreting-job-adverts-interviews.html Internship: any official or formal program to provide practical experience for beginners in an occupation or profession. |
| Jobs/Vacancies › Re: Job Seekers Need To Be Able To Interpret Jargons Used In Job Ads And Interviews by Greycells(op): 11:23am On Mar 09, 2012 |
Career objective: a personal statement which defines your short or long term career goal and how you can benefit an employer. Case interview: this interview type seeks to measure how well you identify, structure, and think through problems. Cold call: when a job seeker submits resume to or approaches an employer who has not publicly announced any job openings. Compensation package: the total package that an employee gets. This is the combination of salary and fringe benefits an employer provides to an employee. Contract employee: when you are not a permanent staff of the company or organization you work for. Counter offer: an offer from employer to employee to counter an offer by another organization or competition to the employee. Cover letter: this accompanies a when contacting a potential employer. Cover letters describe your strengths and skills. http://oritamefa..com/2012/03/interpreting-job-adverts-interviews.html#!/2012/03/interpreting-job-adverts-interviews.html |
| Jobs/Vacancies › Job Seekers Need To Be Able To Interpret Jargons Used In Job Ads And Interviews by Greycells(op): 11:08am On Mar 09, 2012 |
Job Lexicon Job seekers need to be able to interpret the jargon used in job ads and interviews. Accomplishments: these are your achievements and can be quantified. Increasing sales lead from hundred to one thousand in two months is a very good example. Assessments: good examples are tests that ask series of questions with the aim of finding out more about your personality and career interests. Aptitude test: this is a knowledge based test used by employers to screen job applicants. Background check: this is done by employers to ascertain the authenticity of credentials, reference letters and claims made by in-coming employees. Behavioral interview: probes into your past performance in order to predict your future behavior. Benefits: an important part of your remuneration. It may include paid vacations, medical insurance, life insurance and pension plans. Career: may be described chosen pursuit (occupation) or the general course of one's working life or professional achievements. For full update see link below: http://oritamefa..com/2012/03/interpreting-job-adverts-interviews.html#!/2012/03/interpreting-job-adverts-interviews.html |
| TV/Movies › Re: The Bisi Olatilo Show: Bos Is The Boss Of All Tv Talk Shows In Nigeria by Greycells(m): 1:18pm On Aug 17, 2011 |
@Orikinla Do you still uphold this perspective on Bisi Olatilo Show as being the best of all in the country? |
| Autos › Re: 3 Vans (2, 2003 ford buses and 1, 1997 dodge RAM) For Quick Sales 950,000 Each by Greycells(m): 3:02pm On Aug 08, 2011 |
How much is the asking price of each, Also post the VIN Number of those vehicles with other details, as well as your location. Regards. |
| Autos › Re: Need Ford Wagon For Immediate Purchase by Greycells(op): 1:13pm On Aug 08, 2011 |
admcompub:Yes I did. But did not fully take to Mowire's advice about the door. I saw two at the point of purchase (N950k and N1.150) in August 2009, somewhere on VI. I will advise that you use it for transportation business if and only if u are interested in business, meaning you will keep tab on its running on a daily basis. Kindly consider inter-state routes for optimal value. Regards |
| Phones › Re: Blackberry Vs HTC Vs iPhone by Greycells(m): 5:19pm On Jun 07, 2011 |
HTC! HTC!! HTC!!!  |
| Romance › Re: Is It Ok If Your Boyfriend Has Lots Of Close Female Friends? by Greycells(m): 5:00pm On Jun 07, 2011 |
Is he a philanderer? If yes, he can't possibly handle female friends, he will be shagging them. If he is not a philanderer, and doesn't cheat on you, you might as well discuss your fears and concerns with him. Shikenah |
| Politics › Re: Obj To Quit Politics by Greycells(m): 1:15pm On May 19, 2011 |
Quitting when the OVATION (apologies to Dele bn Momodu) was lowest |
| Travel › Re: Can Someone Tell Me d list of countries dat someone can obtain there visa easily by Greycells(m): 12:54pm On May 19, 2011 |
omega25red:@Jaybee Thanks for d jibe. Laughing last. |
| Education › Re: Mtn Finally Releases List Of Successful Scholars by Greycells(m): 12:40pm On May 19, 2011 |
Congrats to the young fellas. Hope this kind gesture from MTN will keep this ones away from armed robbery, yahoo-yahoo, almajirism, OPC-ism, drugs and other social vice. At least my recharge card money no dey waste. See as I dey give back to my society as an MTN subscriber But wait a minute oh, MTNF Scholarship suppose dey for middle age bros dem wey wan go school too na . |
| Christianity Etc › Re: World To End On Saturday, Say New York Preachers by Greycells(m): 12:24pm On May 19, 2011 |
This is both ridiculous and hilarious. Would love to have owned the animal rescue business, cool dough - $135. |
| Jobs/Vacancies › Re: Hardworking Driver Available For Employment by Greycells(m): 12:14pm On May 19, 2011 |
5 year driving private, corporate or commercial? |
| Politics › Re: Niger Delta Militant, John Togo, Allegedly Killed And Buried In The Forest by Greycells(m): 12:03pm On May 19, 2011 |
Guyman02:Liking youe analysis. |
| Politics › Re: Nigeria Drops In World Economic Index by Greycells(m): 6:45pm On May 13, 2011 |
enyojo:Thank you for not justifying terrorism. In fact, the arabs see Europe and American imperialism as the real terror to the well being of other races. They say western culture is the anti-christ (Dajjal). |
| Politics › Re: Nigeria Drops In World Economic Index by Greycells(m): 6:32pm On May 13, 2011 |
You guys are on point. That is why countries in d middle east despise the western culture. It is a mercenary culture. |
| Politics › Re: Breaking News:president Goodluck Jonathan Attacked In Uganda by Greycells(m): 6:23pm On May 13, 2011 |
pro01:Bros J has no business fraternising with Museveni He has disappointed me. |
| Jobs/Vacancies › Re: Airtel’s Slave Yard by Greycells(m): 1:04pm On May 13, 2011 |
PStylish:You made great sense. |
| Technology Market › Re: Price reduced...Fairly Used Curve 8520 For Sale @ 20k Firm(pics) by Greycells(m): 12:43pm On May 13, 2011 |
Post the pictures. it hasten d sale. |
| Culture › Re: Pose As Masquerade, Go To Jail, Lagos Gov Warns Miscreants by Greycells(m): 12:36pm On May 13, 2011 |
End of d road for beggarly masquerades Gleeeeeeee. Up LASG  |
| Travel › Re: Can Someone Tell Me d list of countries dat someone can obtain there visa easily by Greycells(m): 6:15pm On May 09, 2011 |
@Jaybee Those are d guys that do not discriminate against anything Nigeria. In short, they love and want our money. Laulau spenders dt we are |
| Politics › Re: Dangote Announces $2m Fellowship For Young Africans by Greycells(m): 5:30pm On May 09, 2011 |
babaowo:The economic head of 9ja. The biggest eponymous brand out of 9ja. Check forbes billionaire list for more details on the dude who might just be your task master should u decide to own a home, bake some loaf, drink tea (lol, and the list is endless). What's more? He is officially Nigeria's biggest philanthropist. |
| Politics › Re: Is The Fg Really Serious About Improving Power Supply? by Greycells(m): 4:34pm On May 09, 2011 |
I have confidence in the Power Sector Roadmap unveiled by GEJ. You can visit businessday website to see technical stuff being done on reforming the power sector. They brought financiers (local and international), power sector players from other emerging econmies and the regulators (NERC, BPE etc) together through the last edition of the Annual Power Conference in Lagos. |
