₦airaland Forum

urfriend:
Why HiTV’s raising subscription in Soccer+ More bouquet, by Subair

FOUNDER of wholly Nigerian satellite company, Mr. Toyin Subair, has explained the rationale behind the rumored subscription increment.
The intellectual property lawyer described rumour as true and false. “Well, the rumor is true and false, this is because yes HiTV plans to increase prices for our Soccer + More bouquet based on the new premium football content coming on from August, but we will also be creating a new non –football bouquet.”

He gave reasons why HiTV is introducing new bouquets? “In 2007, HiTV entered into the Pay TV market and offered the Nigerian public premium football content because we understood the importance of sports (football) in Nigeria and in any pay TV industry as a major driver. As our business stabilized however, we started appealing to other segments of the market; children, women and non-football loving men because of the other contents we added to the platform.

“In over 2 years of operations, it became obvious to us that our customers are not only football lovers (as many people think) but cut across all segments. Maintaining one bouquet will mean that we charge all our customers a flat rate irrespective of what their preferences were in terms of content and this we felt was not in the best interest of the customers. The management therefore decided to create two distinct bouquets; one to appeal to football lovers and the other to appeal to lovers of entertainment in general. With these two bouquets, our customers have a choice and do not need to pay for what they do not want.”

What will these bouquets contain? Subair explained. “The football bouquet which we have tagged: Soccer+More bouquet is our premium bouquet and will contain all the general content we currently have in addition to all the football content currently on the platform (excluding the La Liga) and those coming on from August 2009. Our general entertainment bouquet tagged, Basic Bouquet will contain all the channels we currently have excluding the major football content. It will still contain Eurosport news, Setanta sports but will not show any of the English premierships League matches or UEFA coming on in August.”

So, beginning from July 1, HiTV’s Basic Bouquet according to Subair, “will sell for N3, 500, while our Soccer+More bouquet will sell for N6, 000 per month.

The old prices will be applicable till June 30, and any customer, Subair revealed, that wishes to take advantage of this old price and pay ahead, “then it’s their choice.”

He gave details of the exclusive sport contents coming on in August. “From August, our football loving customers and prospective customers will be entertained with the very best of Barclay Premier league, UEFA Championship League, UEFA Cup,, Italian Serie A, Carling Cup, Copa libertadores, Copa Sudamericana, CAF Championship League, A1 Grand pix, NBA ,WWE and much more.”

The HiTV boss revealed plans to accommodate prospective customers with the oncoming UEFA Champions league. “Our marketing department is currently working on a package to accommodate them and this will be communicated shortly. What I will say is that we want to make this as affordable for them as possible. We know they have already incurred the initial cost of set up with the other platforms, so we are looking at a package that is pocket friendly and will give them the opportunity to enjoy all we have to offer.”

On expectations of Nigerians from HiTV. “Nigerians should expect the very best from HiTV; our growth has been progressive over the years and we will only get better. Within a few weeks, we will be moving to a more spacious location that has facilities that will enable us offer excellent customer service. The location will house a 60-seater fully manned customer service centre, and give us access to more phone lines thereby dealing with the accessibility problem some of our customers have been experiencing. We also recently introduced a new subscription payment method–the recharge pins in partnership with Vigeo Holdings (Citiserve). This has made payment of subscription much easier and faster.

Finally, as a total entertainment platform, we are committed to all segments of the market and will continue to strive to bring the best to their homes,” he submitted.

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