₦airaland Forum

The reality of changing indices of the global economy calls for corporate organisations and professionals to do a re-think of their current strategy if they must remain in the market space. The trend towards globalization compounds the situation.

The supply of products and services in most industries exceeds demand. The result has been accelerated commoditization of products and services, increasing price wars and shrinking profit margins. All these suggest that the business environment in which most strategy and management approaches of the twenty-first century evolved is increasingly disappearing. Managers need to challenge themselves by breaking out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.

Proshare Training, the training arm of Proshare Nigeria Limited, Investors Relations/Analyst Services Company will be bringing the Blue Ocean Strategy (BOS) seminar to Nigera tagged “ Develop a High Growth Strategy” designed for top Business Executives, Brand Managers, Business Owners, Policy and Innovative Responsibility Owners in Nigeria .

As part of the strategy, Blue Ocean would be showing how great Companies have emerged during periods of crisis and stiff competing environment by leveraging on the principles of the Blue Ocean strategy.

The facilitator of the training is Simon Van Zuydam, Founder of OnBoard Consultancy Strategy Advisor and Blue Ocean Strategist from Europe. Simon has worked with Multinationals, Small and Medium Enterprises (SME’s) and Start-Ups in Europe, United States (US) and South East Asia.

The “Develop a High Growth Strategy” seminar enrich participants on the how of Challenging Conventional Wisdom; Restructuring Market Assumptions ;Developing a Blue Ocean Idea; High Growth Profit Modelling and Execution Strategy.

The Blue Ocean Strategy Seminar is a two (2) day event scheduled to hold at the Sheraton Hotel and Towers in Lagos Nigeria between April 24 to 25 2009.

Australian Casella wines created a blue ocean strategy that, in just two years, caused its [yellow tail] wine to become the fastest growing brand in the
histories of both the Australian and the U.S. wine industries and the number one imported wine into the United States, surpassing the wines of France and Italy.

Below are steps they took to create a blue ocean strategy—steps that any company can take to get out of the red ocean of competition:
1) Eliminate factors that the industry takes for granted but adds no perceived value to customers.
Casella Wines recognized that most wineries touted aging and tannin qualities, two factors that intimidated customers. Casella decided to focus their efforts on different qualities.

2) Reduce factors well below the industry’s standard to avoid the mistake of over delivering in order to beat the competition.
To avoid customer confusion, Casella Wines limited their offerings to just one white wine and one red wine.

3) Raise factors well above the industry’s standard so your customer won’t have to make compromises.
Casella Wines raised the involvement of retailers with [yellow tail]’s success by giving retail employees Australian outback clothing that made [yellow tail} seem friendly instead of intimidating like other wines.

4) Create new sources of value that the industry has never offered.
Casella wines created new customer experiences for wine drinking: easy drinking, ease of selection, and a sense of fun and adventure.

5), (contd)

Companies have long engaged in head-to-head competition in search of profitable growth, but today, competing head-on often results in nothing but
a bloody ‘red ocean’ of rivals fighting over a shrinking profit pool. Blue Ocean Strategy contends that although most companies compete in these
red oceans, this strategy is unlikely to create strong profitable growth in the future.

Tomorrow’s leading companies (and this is especially true for Nigeria) will succeed not by battling competitors but by creating ‘blue oceans’ of uncontested market space. These strategic moves - termed ‘value innovation’- create leaps in value both for the firm and for buyers, creating all new demand. Blue Ocean Strategy provides a systematic approach to making the competition irrelevant by providing the tools for successfully creating and capturing blue oceans.

Based on extensivew research on a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies.

The six principles show how to
1. Reconstruct market boundaries
2. Focus on the big picture
3. Reach beyond existing demand
3. Get the strategic sequence right
4. Overcome organizational hurdles
5. Build execution into strategy

I am convinced that this is the only way to save Nigerian small businesses from the damage done by a fwe irrresposible organisations to the world economy. Here are a few questions to get your Blue Ocean brain gears shifting,

Is your company facing heightened competition from domestic and international rivals?

Do your sales representatives increasingly argue they need to offer deeper and deeper price discounts to make sales?

Are you finding you need to advertise more to get noticed in the marketplace, yet the impact of each advertising dollar spent is falling?

Is your company focused more on cost cutting, quality control, and brand management at the expense of growth, innovation, and brand creation?

Do you blame your slow growth on your market?

Do you see outsourcing to low cost companies or countries as a principal prerequisite to regain competitiveness?

Are mergers and acquisitions the principal means your company sees to grow?

Is it easier to get funding to match a strategic move made by your competitor than it is to get internal funding to support a strategic move that allows you
to break away from the competition?

Is commoditization of offerings a frequent worry of your company?

List your key competitive factors; now list your competition’s. Are they largely the same?

If you're like me (a regular young hustler) you probably find all the talk that people (espcecially those bank boys) do about strategy very complex and you wonder how even they can implement such high sounding but vague models. For me the book is simply a common sense approach to developing practical strategies for accelerated growth.

In Jan 2008 I came a cross a phenomenal book called Blue Ocean Strategy sometime last year and implemented a few of the ideas into my businesses. I saw almost instantenous results doubling my revenues in just 3 1/2 months. Today i have a small team working with me who i shared the strategy i developed and not even a global economic recession can stop a Blue Ocean strategy.

I would be placing excerpts on Blue Ocean on this thread but would like to encourage everyone out there to get a copy of the book or attend a training workshop. The INSEAD institute of Blue Ocean Strategy I'm working on a plan to bring in Blue Ocean Strategy coaches from the Insead Instigtrainers for a workshop in partnership with a well known training firm.

Google, check out the website and let's discuss.

Has anyone here ever been to a NiPRO networking seminar?

Hear their having a Bankers Networking Forum.

Came across it on Facebook.

Wonder what on earth they'll be talking about.

Need the services of a graphic artist/flash animator on a retainership basis.

Attractive monthly pay plus pay per job.


Must be profficient in using:
Photoshop
Corel
Flash

Please send copies of recent artwork to knzguru@yahoo.com on/before 5pm Wednesday 4th of March 2009.

Thank you.

Need the services of a graphic artist/flash animator on a retainership basis.

Attractive monthly pay plus pay per job.


Must be profficient in using:
Photoshop
Corel
Flash

Please send copies of recent artwork to knzguru@yahoo.com on/before 5pm Wednesday 4th of March 2009.

Thank you.

Hello webmasters, i am a young entreprenuer and i need a website as a value added service to my clients. the website is to be a business directory where my clients can control their profiles.

Pls send me an email of your biz details, past clients (with a list of sites u hav developed for them) and a cost estimate for 1)hosting, 2)design and 3)programming. Pls understand dat my budget is not much and i will only respond to proposals within my reach.

I look forward to working with you. thank you

knzguru@yahoo.com

Hello webmasters, i am a young entreprenuer and i need a website as a value added service to my clients. the website is to be a business directory where my clients can control their profiles.

Pls send me an email of your biz details, past clients (with a list of sites u hav developed for them) and a cost estimate for 1)hosting, 2)design and 3)programming. Pls understand dat my budget is not much and i will only respond to proposals within my reach.

I look forward to working with you. thank you

knzguru@yahoo.com

Hello webmasters, i am a young entreprenuer and i need a website as a value added service to my clients. the website is to be a business directory where my clients can control their profiles.

Pls send me an email of your biz details, past clients (with a list of sites u hav developed for them) and a cost estimate for 1)hosting, 2)design and 3)programming. Pls understand dat my budget is not much and i will only respond to proposals within my reach.

I look forward to working with you. thank you

knzguru@yahoo.com

Hello webmasters, i am a young entreprenuer and i need a website as a value added service to my clients. the website is to be a business directory where my clients can control their profiles.

Pls send me an email of your biz details, past clients (with a list of sites u hav developed for them) and a cost estimate for 1)hosting, 2)design and 3)programming. Pls understand dat my budget is not much and i will only respond to proposals within my reach.

I look forward to working with you. thank you

knzguru@yahoo.com

Hello webmasters, i am a young entreprenuer and i need a website as a value added service to my clients. the website is to be a business directory where my clients can control their profiles.

Pls send me an email of your biz details, past clients (with a list of sites u hav developed for them) and a cost estimate for 1)hosting, 2)design and 3)programming. Pls understand dat my budget is not much and i will only respond to proposals within my reach.

I look forward to working with you. thank you

knzguru@yahoo.com

Hello webmasters, i am a young entreprenuer and i need a website as a value added service to my clients. the website is to be a business directory where my clients can control their profiles.

Pls send me an email of your biz details, past clients (with a list of sites u hav developed for them) and a cost estimate for 1)hosting, 2)design and 3)programming. Pls understand dat my budget is not much and i will only respond to proposals within my reach.

I look forward to working with you. thank you

knzguru@yahoo.com

Hello webmasters, i am a young entreprenuer and i need a website as a value added service to my clients. the website is to be a business directory where my clients can control their profiles.

Pls send me an email of your biz details, past clients (with a list of sites u hav developed for them) and a cost estimate for 1)hosting, 2)design and 3)programming. Pls understand dat my budget is not much and i will only respond to proposals within my reach.

I look forward to working with you. thank you

knzguru@yahoo.com

Hello webmasters, i am a young entreprenuer and i need a website as a value added service to my clients. the website is to be a business directory where my clients can control their profiles.

Pls send me an email of your biz details, past clients (with a list of sites u hav developed for them) and a cost estimate for 1)hosting, 2)design and 3)programming. Pls understand dat my budget is not much and i will only respond to proposals within my reach.

I look forward to working with you. thank you

knzguru@yahoo.com

Hello webmasters, i am a young entreprenuer and i need a website as a value added service to my clients. the website is to be a business directory where my clients can control their profiles.

Pls send me an email of your biz details, past clients (with a list of sites u hav developed for them) and a cost estimate for 1)hosting, 2)design and 3)programming. Pls understand dat my budget is not much and i will only respond to proposals within my reach.

I look forward to working with you. thank you

knzguru@yahoo.com

Hello webmasters, i am a young entreprenuer and i need a website as a value added service to my clients. the website is to be a business directory where my clients can control their profiles.

Pls send me an email of your biz details, past clients (with a list of sites u hav developed for them) and a cost estimate for 1)hosting, 2)design and 3)programming. Pls understand dat my budget is not much and i will only respond to proposals within my reach.

I look forward to working with you. thank you

knzguru@yahoo.com

Hello webmasters, i am a young entreprenuer and i need a website as a value added service to my clients. the website is to be a business directory where my clients can control their profiles.

Pls send me an email of your biz details, past clients (with a list of sites u hav developed for them) and a cost estimate for 1)hosting, 2)design and 3)programming. Pls understand dat my budget is not much and i will only respond to proposals within my reach.

I look forward to working with you. thank you

knzguru@yahoo.com

Hello webmasters, i am a young entreprenuer and i need a website as a value added service to my clients. the website is to be a business directory where my clients can control their profiles.

please send me an email of your biz details, past clients (with a list of sites u hav developed for them) and a cost estimate for 1)hosting, 2)design and 3)programming. please understand that my budget is not much and i will only respond to proposals within my reach.

I look forward to working with you. thank you

(email removed 27/11/08)

@Nikegenius
Are u d Nike that ordered a cake online yesterday? 
I'm touched.
I love people that put their money where their mouth is.  (literarily)
I'm definately going to be adding a little extra somthin to your order. Thanks 

@Bluewater
No, we're not related. Not even acquainted but i can honestly say i wish we were. She sounds cool 

@Bluewater and Nikegenius
Thanks to you both for the backup.

@ Reese1
I'll definately get back to you on that.

@Ndipe
Please clarify. Are u talking about the picture quality or the cake design being the turn off? Cos the first set of pic i pasted were taken about 2yrs ago before i got photography tips from chaz (see https://www.nairaland.com/nigeria/topic-76649.0.html) 

@Sisi Eko


Is there anyone else who agrees with Ndipe and Sisi Eko?
We're definately not too egotistic to learn new things and are open to constructive critism (once every 25 years, LOL)

Cawley:
That picture isnt that great. Looks like somthing a beginner will do.

Ah ha, finally an unbelieving critic. Please let's see what YOU have to offer.

p.s. even if u can't wield a camera look for and post a photograph that you'll classify as GREAT.

@mufasa
We deliver anywhere within Nigeria and UK.

@ Omofola
Whats more some skills take time. 25yrs no be yam o!

omofola:
There's nothing like a particular cake being better, its a matter of choice. I personally will never go to bakers world for a cake because all the cakes i've had there are very black, and full of fruit. this doesnt mean someone else wouldnt love it, so you seeits a matter of choice. 25years doesnt mean anything, its not how far but how well.

Hello omofola the cakes u've tasted were FRUIT cakes , brown with mixed fruits. Most of our clients walk in and pick up cakes off the shelf and i'm sure you realise that fruit cakes are designed to get better with time and can even last for years if u keep them well (that explains why most wedding cakes are fruit cakes).

I would like to personally recommend my new chocolate gateau cake, its incredibly delicious and affordable (if i may say so myself). It comes in double layer (choc+choc or choc+any other flavour) with cream filling.

U can also order for vanilla, strawberry, marble, carrot and cheesecakes

@ AMAKAONE

Welcome to d club! 

You all should try the new Baker's World chocolate gateau. You can also get d double layer choc and vanilla for d same price (we might be increasing the price by christmas)

Hello all,

I would like to make a request for expertise in renovation works. Bakers World, the organisation i consult for is in the cake and confectionery industry and needs to carry out renovations within the next few weeks.

If you have expereince in this area please send an email on/before Friday the 15th of August to knzguru@yahoo.com with your company profile. Include clients list and pictures of work done. Meetings will be scheduled for the following week.

Thank you

Interior
Design layout
Ceiling
Floor
Paint
Equipment and Furniture

Exterior
Design
Painting
Signage
Windows
Window Displays

To all applicants: [/color][color=#990000][/color][color=#990000]Thank you for sending in your CVs.
Shortlisted applicants will be informed about the interview date shortly.

To all applicants: Thank you for sending in your CVs.
Shortlisted applicants will be informed about the interview date shortly.

Aren't you the people that do tv montages for some Nigerian churches

PD Media Studios is a young and dynamic multimedia design company in Lagos, Nigeria, with services ranging from print to animation.

We are looking to hire (on flexible terms) a creative designer/animator (Adobe After Effects proficiency considered a plus) whose main objectives would be to design 30 - 45 seconds TV Commercials.

Interested applicants should please contact
Brian 08037127119 or
Ifeoma on 01 8152121 or
send an email to info@pdmediastudios.com

Application ends 01/06/2008

top_kin:
Forget all this gist, I'm 100% sure it wont work

dude its easier to b negative than it is to do something. At least u don't seem to b against it (jaded maybe), so y don't u see if it can be done and if there's something u can do about it. 

I for one would like to meet like-minded nairalanders and it doesnt hav to start big. Drinks or lunch with abt 5-10 peeps is plausible init?