₦airaland Forum

You give access to tracking of goods right?

donnie:
Odiegwu

O gunu?

samento:
your blog is interesting. How do I get your contact.

0.9.0.9.0.2.8.5.8.4.3.

Whatsapp

bobowaja:
Nohitch, I saw ur post on marketing and advertising. Good work you are doing. Good afternoon.

Keep up the good work too bro and thanks all glory to God.

Man must thrive, we will be employers and not employees

bobowaja:
That is what majority don't know. Your success in any online work depends on your own inputs after you must have been tutored.



That is what fraudsters have been doing, a lot of those images are on Google.

It been a while bro, how have you been?

My brother I've been great,
Its really being a while, I had to undergo surgery
But I'm back and better now

SayDeeJay:
Please, I need someone of a good heart to help me open clickbank acct. I have tried several times with several methods here and on other threads but it has not been successful. Please help.

@bobowaja, I sent you an email. Please check.

Try this method it will.work https://www.nairaland.com/3834703/how-open-clickbank-account-free

Ologunsunny:
thanks for your valuable information on this thread, but to inspire us more, can you show us evidence of your cash, so that we will know that it really pays, and secondly how much can one make in a month approximately

Bro your success simply depends onon your work, input and struggles.
Thanks.

Any one can cook up photoshopped images of earnings and wow your head...

cleod:
hank you for your interest in ClickBank!
Unfortunately, we cannot offer you an account at this time. Regrettably, we are unable to make any exceptions.
Please help after several attempts to register they keep giving me this message

With the permission of Op,
Visit

https://www.nairaland.com/3834703/how-open-clickbank-account-free

chuksLetting:
Good day sir! I'm registering on clickbank presently but the challenge am having since night is how to get correct UK zipcode. I have used several codes I got online relating to UK but non were accepted. Please, can you help me with the code. I need to register as fast as possible because my free vpn is expiring on 4th July. Thanks

Not to digress, with the permission of bobowaja,
Visit this thread https://www.nairaland.com/3834703/how-open-clickbank-account-free

IDRWFB:
Right now I don't have an android phone. Just my PC and my Nokia mobile. So it means I'm stuck right?
Thanks for Your prompt response.

Download EPIC browser for Pc, its about 1.5mb, but while installing you need to be online for a full installation to occur.
With EPIC browser you have access to UK, US and other VPNs of importance.

janefrancisca:
His topic is not wrong at all. A layman sees marketing and advertising as the same thing, some who are educated too may think they mean the same thing. Its okay if such notions and perceptions are corrected.

You spoke my mind thanks ma'am.

prettyboi1989:
Yea advertising creates awareness.
Marketing starts from product development phase. you will observe some products (phone brands) have similar appearance & features. this is so because these brands evaluated their competitor's phones that are in high demand in the market and create something similar and with superior features. thats marketing at work. marketing and advertising go hand in hand. much of creation is achieved under marketing while selling is a function of advertising.

Like you said sire, they go hand in hand, advertising can't exist if marketing hasn't been done...
Same as marketing will be pointless if advertising isn't done at the end..

Good argument though, you clarified your point now

Philinho:
Thank you op....This is my course ..nice one

Glad it can serve as resource or reference material.

lionshare:
@OP your third point is wrong...re-examine it.

With Place, Price, Product and Promotion, marketing targets the life span of a product.
If your PRICE is messed up your PRODUCT mightn't last long, in the target market (PLACE), as well using the wrong PROMOTION methods in the wrong market will kill the lifespan of a product ( imagine promoting a powerbank to a home that uses pure solar power system, at an arbitrary price for that matter, through the use of newspapers when they should be using PCs. Or imagine PROMOTING a Lister generator (PRODUCT) to a barber (PLACE), who makes like 2k daily..... Will it work at all)
That's for clarifying marketing on point 3

Now if I deal on mini water heater for showers (you simply charge it and attach to showers for your hot water), and I come to UniJos to sell only to you, because you placed an order some time and I come with like 50 pieces I will

1. Hit the right market (Jos which is known for excessive cold- Place)
2. Sell to you at student price (Right Price to make sure you even buy more if possible or considering your pocket as a student -PRICE)
3. I got the right PRODUCT for Jos cold wahala -(Product)
4 Promote standing at a particular area in your school that you guys hang out for fun or entertainment..

In expanding my market, if the product sells for 5k I'll give you at 3.5k. Why?

Do you know that the cheapest and most active advertising is the word of mouth or review of your customers?

If mama ezinne sells me soured beans for the first time, my friends will know from me that the beans soured and it killed my tummy.

But if I go there and she gives me good beans, the second time I might psych my friends into bringing their friends who will end up paying for me..

steviano:
To me your write up is meaningless because the topic is wrong... It's like say the different between Sex and Marriage!
Advertising is just a tool use in marketing strategy that's all...
Advertising is an element of promotion, while promotion is one of the P s in marketing concept....
Marketing is any human activities directed towards the satisfaction of individual at a profit... That's the simplex definition of marketing... Be it tangible or intangible... You can market your smile (as long it brings satisfaction to some people and you also get reward from it) I go die is a marketer... Cos it give satisfaction to his target market at a *profit*
Advertising is any paid form of communication by an identify sponsor with the purpose of passing out information to his target audience... Smiple.....
Your topic should be different BTW advertising and Direct Marketing

Meaningless? No

Open to criticisms yes,

Your curled your definition of marketing from a book called marketing management
Where marketing was given many definitions with one aim.

Meeting the needs of the ever changing market.
Read the extra definitions he gave on marketing
Post attached

prettyboi1989:
Simply put, marketing is the identification and anticipation of consumer needs for the creation and communication of value. while Advertising is a paid non personal form of promotion of goods and services by an identifiable sponsor.

This is where the prospective customers might turn on their TVs, radios or flip through newspapers and see the wonders of the Gionee M6 Plus in form of adverts. Here the company focuses on the strengths of that device which are of course its massive 6020 mAH battery and its reverse charging feature to power other devices with lesser battery capacity and how the customers will benefit more if they purchase that device. This serves as its ‘Unique Selling Point (USP)’ and of course the prospective customers will get their satisfaction and will be willing to part with their money for that device.

Therefore we can define advertising as a branch of marketing communication by businesses to promote, persuade and sell their products and services. That is to say advertising is one of the components of marketing.

The major aim of advertising is to influence a buyer by promoting a product or service. To achieve this aim, advertising emphasizes on innovative placing and media. In doing so, advertising creates awareness about what that product or service has to offer.


What's the difference sir?

donnie:
Yh... sure. Just wanted to be as brief as possible. After the OPs long and almost confusing post.

If the post is confusing bro, it is not a problem,

I felt that way while researching

If you want a concised understanding of marketing mix, then I will prepare a post on that soon.. In fact it is in the pipeline.

donnie:
One is included in the other.

We have the 4Ps in Marketing.
1. Product
2. Place
3. Price
4. Promotion

Advertising falls under number 4.

Tenkiu.

This is an excerpt from the full post on my blog which is equally on the post found on this thread.

"Therefore we can define advertising as a branch of marketing communication by businesses to promote, persuade and sell their products and services. That is to say advertising is one of the components of marketing."

Read the thread post properly bro, or you check the full post on my blog.

Tenkiu

refreshrate:
Finish. I don't understand the propaganda OP is trying to confuse people with

This is an excerpt from the full post on my blog which is equally on the post found on this thread.

"Therefore we can define advertising as a branch of marketing communication by businesses to promote, persuade and sell their products and services. That is to say advertising is one of the components of marketing."

Read the thread post properly bro, or you check the full post on my blog.

Tenkiu

natznext:
Quite Insightful Textbook texts, but just for textbook.

Advertising is an ATL marketing communication tool, as there are other branches and tools of marketing.

According to wiki: Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services.

A Business could do all that was mentioned in the last 4 paragraphs and the product or service won't still lift off the shelves,

Marketing goes wayyy beyond all you just mentioned, we are talking branding, Marketing funnels, MOTs, perception management, consumer brand experience, conversion-loyalty-advocacy, Loyalty reward schemes n so on

Sire I suggest you read the full post
http://nohitch.com/difference-between-marketing-and-advertising/
You'll see what you find.

rekeson:
As an authority in the field of marketing (BSc Marketing), the difference between marketing and advertising is same as the difference between marriage and sex.

Advertising is just a function of marketing, just as sex is just one of the functions of marriage.

So advertising is one of the tools used in marketing...

Its the same thing I said bro, the full post is on my blog..I didn't paste everything here.

natznext:
Quite Insightful Textbook texts, but just for textbook.

Advertising is an ATL marketing communication tool, as there are other branches and tools of marketing.

According to wiki: Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services.

A Business could do all that was mentioned in the last 4 paragraphs and the product or service won't still lift off the shelves,

Marketing goes wayyy beyond all you just mentioned, we are talking branding, Marketing funnels, MOTs, perception management, consumer brand experience, conversion-loyalty-advocacy, Loyalty reward schemes n so on

There are different meanings to the concept of the two variables.

HAH:
The op may have confused some people, why not just simple summary like


Marketing is the various process of identifying needs and satisfying them

Advertisement, is an awareness campaign aimed at attracting customers to a product or service

Bro you its just like differentiating water from liquid

sakalisis:
Good Article ... Gionee should pay you handsomely for this ... nothing less than 10k

Lol abi... You can help.me reach them na

billtommy:
Thank you for throwing more light. Marketing in reality has been so much abused and misdefined lately. We need write ups like this to make the front-page. Not everyone is interested in seeing lastica-snake or Tonto dike's personal stories every week.

I'm glad you found it informative.

charles009:
There are currently 7ps of marketing. Physical presence, process and people. The 4ps were for products and the 7ps encompasses both products and services

While Marketing simply planning and executing the elements of the marketing Mix.

Advertising acts as a channel or conduit (promotion) which is an integral element of the marketing Mix. We can go on and on and on.

Yeah there Are 7ps, but adding the 7ps will.make the post ambiguous.

Remember we are considering marketing and advertising, so we need to just touch a few things.

modelmike7:
Good job Op!
Insightful and Educative.
These are the kind of Topics we want to be seeing on Front Page. Educative stuffs,
not someone putting on OR not putting on bum shorts!!

I'm glad you found it informative...
Thank you for reading and commenting.

Hello house, its your favorite nohitch blogger here again with a great post. Sorry it seems I have been awol for a while, i was on surgery for something somewhat challenging, but I am okay now.

Back to business.

The trend difference between marketing and advertising has been on for ages, especially in the business sphere. Most persons, have different views of both, while some mistake one for the other, thereby creating or causing more confusion.



Imagine walking down the road innocently and you are asked a deep and confusing question like, ‘hey, can you please differentiate between marketing and advertising for me?’ especially from a high school student, who seems to be in love with asking questions?


Although they are different, they are alike as well because, they achieve a particular aim; which is expansion of markets for a particular product and service. They both have their process, which makes them stand out from each other.

Understanding their uniqueness, will help any and every business, to know which one to apply, when to apply and how to apply, which at the end, will help with customer acquisition and product market expansion.


WHAT IS MARKETING?

To get a clear idea of what marketing is, illustrations will be the key to perfecting the meaning and concept of marketing.

A mobile phone manufacturing company like Gionee™, looks at a PLACE like the African continent and sees a need it can capitalize on, power. The African continent, is tagged a dark continent for many reasons, but the utmost reason is the absence of power supply. Another selling feature of the African market is that, Africans love taking pictures at any given time, hence the need to produce not just a power efficient device, but a device that can take quality pictures. Therefore, something has to exist to satiate theses needs.

To that note, a PRODUCT by the name Gionee M6 Plus is produced with these primary features plus, some auxiliary features are present when it hits the market.

A favourable PRICE is then considered for that device because, the majority of Africa’s population are middle income earners. On  that note, they will need to make more sales or totally knock out and take over the markets of their competitors like Samsung, HTC, LG etc. because, price will surely determine the success of that company and its product.

The next thing the company does, is to provide information of that product for the public to understand its existence and why they need to buy it. By doing this, they are trying to PROMOTE that device, for them to make sales.

Did you notice the words in BLOCK LETTERS above? Those words are simply what marketing is all about; the 4P’s (Product, Place, Price and Promotion). Marketing revolves around these 4Ps, they form the concept, basis and actualisation of marketing.

PLACE: from the above explanation, it is clear that a particular location was studied, a product was manufactured to meet the needs of that market and that product can only be sold in that market.

An access to the goods and services via a selection of a distribution channel to reach the customers’ place has to be put in place. Understand the market inside out and you will discover the most effective placing and distribution channels that effectively speak with your market.

PRODUCT: a product that addresses a consumer demand or need be it tangible or intangible has to be identified, selected and developed. A product must meet the needs of a market, for instance you cannot sell a power bank (which is an auxiliary for charging a dead phone) in an industrialised area where there is power constantly. Before a product gets into the market, a market survey is conducted to ensure the lifespan and life cycle of that product which includes the growth stage, the maturity stage, and the sales drop stage. For any product to survive the sales drop or decline stage, it has to not just meet the needs or demands of the customers but, it has to constantly face innovation.

PRICE:  the monetary value exchanged between the customer(s) and distributive channel in place of the goods. Price defines the company’s success profit and survival. Price fixing can affect the sales and demand of the product. If the price is shocking, you will be chasing away customers and your products will be acquiring dust on your shelf. On the other hand, if your price is favourable and competitive, you will attract more customers and make more sales.

But the price factor is a very tricky one, your price could be favourable and customers could undermine your product, you might witness a drop in profit and incur more cost. Another incident under the trick of price is this, a new company can come up and create a high ticket product, considering the fact that the company is yet to make a name, it is somewhat impossible for that company to succeed because of its fierce competitor.

PROMOTION: this is an arm of marketing, which boosts brand recognition of a product and possible sales. The important factor here is the type and extent of communication, a company employs to provide substantive information about its products and services. Elements of promotion are Sales Organization, Public Relations. Advertising and Sales Promotion. These four elements are the components of the wheel of promoting your products to the exact market and with the exact price. Advertising is a component of marketing which helps to attract the right clients to a product or service.



WHAT IS ADVERTISING?
Before going into what advertising is, it is best to create illustrations so as to have a clear understanding.

Still applying the use of Gionee M6 Plus as an instance, the producers of the device will make public, the basic information concerning the device, which will make people to be willing to part with their cash in exchange for that device. The producers will try to get into the psychology of their market (customers) and convince them beyond reasonable doubts, that the Gionee M6 Plus will serve their needs.

This is where the prospective customers might turn on their TVs, radios or flip through newspapers and see the wonders of the Gionee M6 Plus in form of adverts. Here the company focuses on the strengths of that device which are of course its massive 6020 mAH battery and its reverse charging feature to power other devices with lesser battery capacity and how the customers will benefit more if they purchase that device. This serves as its ‘Unique Selling Point (USP)’ and of course the prospective customers will get their satisfaction and will be willing to part with their money for that device.

Therefore we can define advertising as a branch of marketing communication by businesses to promote, persuade and sell their products and services. That is to say advertising is one of the components of marketing.

The major aim of advertising is to influence a buyer by promoting a product or service. To achieve this aim, advertising emphasizes on innovative placing and media. In doing so, advertising creates awareness about what that product or service has to offer.



WHAT IS THE DIFFERENCE BETWEEN MARKETING AND ADVERTISING?

First, marketing is an all-encompassing strategy applied to move a product from its concept stage to the psychology or subconscious of a target audience, advertising on the other hand is a branch or sub set of marketing which summarises the full purpose of customer awareness of a product.

Secondly, the major goal of marketing is to create an awareness of the needed product to the right market bearing in mind the needs of the market, while advertising on the other hand seeks to compel and influence the buying behaviour of a customer.

Thirdly, marketing simply targets the lifespan of a product, whereas advertising targets not just ensuring a successful lifespan of a product but, market expansion as well.

Fourthly, marketing has to locate the right market or target audience, while advertising already has the target mind and simply needs to compel them to buy the product or services.



There, what are your inputs?....

source: http://nohitch.com/difference-between-marketing-and-advertising/

for an extended understanding and vivid illustrations, visit http://nohitch.com/difference-between-marketing-and-advertising/

spartacus11:
i found your blog so inspiring i read dis

http://nohitch.com/8-dark-sides-entrepreneurship-never-knew/

wow so so amazing. i will bookmark your blog on my browser, will check in from time to time, and I've also started following u on nairaland, keep d good work.

I'm glad you find my blog inspiring more articles to come sooner than soon and thank you for the follow I'll respond too..

http://nohitch.com/four-critical-advantages-you-have-over-your-business-competitors/ you can also read this to give you an edge over your competitors.

samento:
Greetings to all nairalanders, I wish to seek quality advice from you all. I will wish to be advice on the type of business I can do with one million naira with maximum return on investment. No advise will be regarded as trash.

Bro here's my advice
1. Divide that money into 4 quadrants.
2. Invest about a 100k in mini importation of labour saving devices and health related devices.
3. Train yourself or undergo courses on digital marketing and advertising this is one industry lacking in Nigeria and it will be needed so.much in the next one year.
4. Invest 80-90 k in Bitcoin forget TBC, but invest in Bitcoin and ethereum
5. Deposit 600k in fixed deposit account.....

You might ask why?

Simple, Cryptocurrency is the next big thing, digital marketing well I've explained the need..
As for the fixed deposit, it is solely for comeback or business expansion...

Check my blog, www.nohitch.com for business opportunities.