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ComputersRe: Windows Surface - Microsoft's Answer To The Ipad? by omafones(op): 3:43pm On Oct 31, 2012
taking orders
Technology MarketRe: Windows Surface - Microsoft's Answer To The Ipad? by omafones(op): 11:24pm On Oct 29, 2012
Still taking orders
Technology MarketRe: Windows Surface - Microsoft's Answer To The Ipad? by omafones(op): 1:31am On Oct 24, 2012
still taking orders
ComputersWindows Surface - Microsoft's Answer To The Ipad? by omafones(op): 11:16am On Oct 23, 2012
Personally I think this machine is the game changer, it will give Apple iPad a good fight. Especially when the Windows Pro 8 version comes out. It is a real laptop that can be used as a tablet.

culled from Microsoft website[i][/i]

Who says that pretty can’t be practical? It’s time for a tablet that’s more than meets the eye. Powerful processing and beautiful design unite on Surface. Whether you’re working hard or hardly working, Surface’s integrated Kickstand and revolutionary Touch Cover let you work, play, and connect with others like never before. Plug into external displays like projectors and HDTV, and share your world. Surface comes pre-loaded with Windows RT, Microsoft Office 2013 RT2, Xbox apps, and other essentials.

Product Features

VaporMg™ casing Made with VaporMg (pronounced vapourmag) Surface is precision crafted to be tough yet elegant, without excessive bulk. At less than 650grams, with a watch-like finish that’s incredibly smooth, and durable, Surface is a delight to hold and touch. Integrated Kickstand provides uncompromised support and flexibility. Flip out the Kickstand for hands-free entertainment. Whether you’re watching a movie, or shooting video, Surface stands on its own.

Touch Cover
The cover you can type on. Touch Cover clicks in to Surface in an instant, and offers a sleek, spill-resistant exterior for working – no matter where you find yourself. When folded back, Touch Cover automatically disables keystrokes for a full touchscreen experience; when closed, it turns off your display. Give Surface your personal touch with a color that matches your style.

Ports and Connectivity
Bring your entire media collection with you wherever you go. A microSDXC card slot lets you add up to 64 GB of extra storage. Show off everything on the big screen using the HD video out port. Full-size USB port and Bluetooth 4.0 provide clutter-free connections with wireless mice and headsets. Dual 2x2 MIMO antennas provide reliable internet connectivity.

Windows RT and Microsoft Office Home and Student 2013 RT Preview
Work anywhere, anytime with Windows RT and Office 2013 RT2. Keep tabs on news, friends, and entertainment with pre-loaded Microsoft apps. Visit the Windows Store3 to discover more apps and games.

Front and rear-facing 720p HD video cameras
Capture life from all sides with LifeCam. The rear camera is angled to shoot straight ahead when the Kickstand is flipped out. The Kickstand also enables hands-free Skype video chat or recording. Custom lens design and an ambient light sensor maximize light intake while providing sharp focus so you'll never miss a shot.

In the box
Surface with Windows RT and Office Home & Student 2013 RT Preview2
Black Touch Cover (not included with 32 GB without Black Touch Cover)
Power supply
QuickStart Guide
Safety and warranty documents


Touch vs. Type Cover
Touch Cover and Type Cover are revolutionary ways to click in and do more with Surface. With full keyboards, touchpads, and Windows and media shortcuts, you can type, chat, blog, and get stuff done, faster! Both covers click into Surface easily, and protect your display when folded closed.

Touch Cover is an amazingly thin and ultra-light dual keyboard cover, with a spill-resistant surface, it comes in several vibrant colors to express your personal style.

Need to do more, faster? Try Type Cover, the dual keyboard cover that lets you work the way you’re used to working. With a full row of function keys, Type Cover marries the comfort and speed of a traditional keyboard with an incredibly thin form factor so you can be productive anywhere, anytime.
[color=#006600][/color]

Technology MarketRe: Windows Surface - Microsoft's Answer To The Ipad? by omafones(op): 11:03am On Oct 23, 2012
32GB without touch cover N130k
32GB with touch cover N155k
64GB with touch cover N170k

type cover - choose your colour N33k

08033068085
Technology MarketWindows Surface - Microsoft's Answer To The Ipad? by omafones(op): 1:16am On Oct 23, 2012
Is this the iPad killer?

Personally I think this is what all the Apple haters have been waiting for?

As usually Omafones will have the Windows Surface either on the 30th of October or as close as possible.
Pre-order now to avoid the disappointment many felt with the iPhone 5 (which is still difficult to get hold off)

contact us on 08033068085 or see us at 130 Awolowo Rd, Ikoyi, Lagos
info@omafones.com


(culled from Microsoft's website)[i][/i]
Who says that pretty can’t be practical? It’s time for a tablet that’s more than meets the eye. Powerful processing and beautiful design unite on Surface. Whether you’re working hard or hardly working, Surface’s integrated Kickstand and revolutionary Touch Cover let you work, play, and connect with others like never before. Plug into external displays like projectors and HDTV, and share your world. Surface comes pre-loaded with Windows RT, Microsoft Office 2013 RT2, Xbox apps, and other essentials.

Product Features

VaporMg™ casing Made with VaporMg (pronounced vapourmag) Surface is precision crafted to be tough yet elegant, without excessive bulk. At less than 650grams, with a watch-like finish that’s incredibly smooth, and durable, Surface is a delight to hold and touch. Integrated Kickstand provides uncompromised support and flexibility. Flip out the Kickstand for hands-free entertainment. Whether you’re watching a movie, or shooting video, Surface stands on its own.

Touch Cover
The cover you can type on. Touch Cover clicks in to Surface in an instant, and offers a sleek, spill-resistant exterior for working – no matter where you find yourself. When folded back, Touch Cover automatically disables keystrokes for a full touchscreen experience; when closed, it turns off your display. Give Surface your personal touch with a color that matches your style.

Ports and Connectivity
Bring your entire media collection with you wherever you go. A microSDXC card slot lets you add up to 64 GB of extra storage. Show off everything on the big screen using the HD video out port. Full-size USB port and Bluetooth 4.0 provide clutter-free connections with wireless mice and headsets. Dual 2x2 MIMO antennas provide reliable internet connectivity.

Windows RT and Microsoft Office Home and Student 2013 RT Preview
Work anywhere, anytime with Windows RT and Office 2013 RT2. Keep tabs on news, friends, and entertainment with pre-loaded Microsoft apps. Visit the Windows Store3 to discover more apps and games.

Front and rear-facing 720p HD video cameras
Capture life from all sides with LifeCam. The rear camera is angled to shoot straight ahead when the Kickstand is flipped out. The Kickstand also enables hands-free Skype video chat or recording. Custom lens design and an ambient light sensor maximize light intake while providing sharp focus so you'll never miss a shot.

In the box
Surface with Windows RT and Office Home & Student 2013 RT Preview2
Black Touch Cover (not included with 32 GB without Black Touch Cover)
Power supply
QuickStart Guide
Safety and warranty documents


Touch vs. Type Cover
Touch Cover and Type Cover are revolutionary ways to click in and do more with Surface. With full keyboards, touchpads, and Windows and media shortcuts, you can type, chat, blog, and get stuff done, faster! Both covers click into Surface easily, and protect your display when folded closed.

Touch Cover is an amazingly thin and ultra-light dual keyboard cover, with a spill-resistant surface, it comes in several vibrant colors to express your personal style.

Need to do more, faster? Try Type Cover, the dual keyboard cover that lets you work the way you’re used to working. With a full row of function keys, Type Cover marries the comfort and speed of a traditional keyboard with an incredibly thin form factor so you can be productive anywhere, anytime.

Your purchase of Surface with Windows RT may include a sleek black touch cover. Other vibrant colors are also available for individual purchase. If you prefer a more traditional work experience, consider purchasing an additional Type Cover.
[color=#006600][/color]

Video Games And Gadgets For SaleXbox 320gb With 2 Pads And Mw3, Ps Vita Wifi &3g And Psp E1003 by omafones(op): 11:27pm On Oct 22, 2012
Hello nairalanders

Omagames has some incredible deals; mention you saw our offer on nairaland to get your discount.

Xbox 320GB with 2 pads and Modern Warfare 3 - N80k
PS Vita wifi & 3G - N55k
PSP E1003 - N26k

Borderlands 2, Dishonored, x-com and other new titles now available for imediate dispatch or pick up from our showroom on Xbox and PS3.

Call 08033068085
email info@omagames.com
www.omagames.com

see us at 130 Awolowo Rd, Ikoyi, Lagos
Video Games And Gadgets For SaleRe: FIFA 13 by omafones(op): 8:09pm On Oct 05, 2012
Don4life: how mch is it?
N15k

08033068085
Technology MarketRe: Factory Unlocked, Sealed Iphone 5 32GB In White - On Ground by omafones(op): 10:15pm On Oct 01, 2012
Still available
PhonesRe: Nokia Lumia Is Now Available In Nigeria by omafones: 3:34pm On Oct 01, 2012
Bawss1: Anyone willing to speculate how much the Lumia 920 will sell for in 9ja? Obviously it's going to be way less than what the I5 is going for. I think it will be in the 95 - 100K range. Anyways, thats going to be my next mobile purchase.

Lumia 920 FTW
smiley
Having handled the iPhone 5 and the Nokia Lumia 900, if the 920 has a similar or better to the 900, it is definitely better than the iPhone 5.

only thing the iPhone will have in it's favour is the number of 'apps' but if windows 8 has the most important apps (there is also talk of an app that will allow android apps work on the windows 8 phones)then I think the windows 8 phones especially the lumia 920 will really give the iPhone a fight
Technology MarketRe: Factory Unlocked, Sealed Iphone 5 32GB In White - On Ground by omafones(op): 9:47am On Oct 01, 2012
Don't miss them
Technology MarketRe: Factory Unlocked, Sealed Iphone 5 32GB In White - On Ground by omafones(op): 8:30am On Oct 01, 2012
jaysay: Lol. It's a fashion statement then.
Na money kill am (lol)

Some want it for it's brilliance as a product

Some want it it for what it stands for

each to his or her own, despite what the cabals say, we're still a free country
Technology MarketRe: Factory Unlocked, Sealed Iphone 5 32GB In White - On Ground by omafones(op): 7:59am On Oct 01, 2012
Get it today, Independence Day - show it at work tomorrow
Technology MarketFactory Unlocked, Sealed Iphone 5 32GB In White - On Ground by omafones(op): 7:38am On Oct 01, 2012
iPhone 5 white 32Gb limited stock (N195k)

Cash and carry.
No waiting for one guy to send from US or London.
Delivery available.

Full one year Apple international warranty.

Call 08033068085
or visit us at 130 Awolowo Rd, Ikoyi, Lagos
email info@omafones.com

www.omafones.com
Video Games And Gadgets For SaleRe: FIFA 13 by omafones(op): 7:28am On Oct 01, 2012
Still have a few left, grab yours now for public holiday fun, call 08033068085 for delivery.
Video Games And Gadgets For SaleRe: FIFA 13 & PES 2013 by omafones(op): 7:26am On Oct 01, 2012
ourhero: for how much? quote a figure.
Please call 08033068085 for up to date prices. We also sell to re-sellers hence we don't like publishing prices.

However our website price is N17500, but mention 'nairaland' and we will workout a discount.
GamingRe: Official NL FIFA 13 Thread by omafones: 7:21am On Oct 01, 2012
usermane: Bros, r u in 9ja, where do u get ur ps3 cds,when wud it(fifa 13) be available pls
My Guy, FIFA 13 has been in Nigeria since Friday the 28th Sept (the day of worldwide release)both PS3 & Xbox on ground now.

Call 08033068085
email info@omagames.com
or visit us at 30 Awolowo Rd, Ikoyi, Lagos

Warri no dey carry last

www.omagames.com
Phone/Internet MarketRe: Iphone 5 32GB Black - One Left by omafones(op): 7:15am On Oct 01, 2012
Sold

but now have iPhone5 32GB, white on ground

N195k

08033068085
Phone/Internet MarketRe: Iphone 5 Available In Nigeria From 22nd Sept by omafones(op): 7:14am On Oct 01, 2012
New stock now on ground

iPhone 5 32GB, white
N195k

08033068085
Phone/Internet MarketRe: Iphone 5 Available In Nigeria From 22nd Sept by omafones(op): 12:08pm On Sep 26, 2012
iPhone 5, 32GB in Black still available

call now 08033068085
Video Games And Gadgets For SaleRe: FIFA 13 & PES 2013 by omafones(op): 12:07pm On Sep 26, 2012
T'base:
What about psp's version
Which game? FIFA 13 or PES 2013?

if you want it on Friday contact us on 08033068085 so it will follow the consignment
Phone/Internet MarketRe: Iphone 5 32GB Black - One Left by omafones(op): 12:05pm On Sep 26, 2012
still got this one; 08033068085
PhonesRe: I Queued For Iphone 5 by omafones(op): 12:04pm On Sep 26, 2012
Bawss1: Way to go Omafones, way to go.

I hope we will see this type of service when the Lumia 920 launches.
We will definitely have the Nokia Lumia 920, Nokia strategy is usually different than Apple. We should be able to get them directly from our suppliers and have them in Nigeria at a much more reasonable price.

Having held the Nokia 900 and the iPhone 5, I must say on form factor the Nokia Lumia 900 beats the iPhone 5 hands down.

Lets see what 'apps' Windows * has for us?
PhonesRe: I Queued For Iphone 5 by omafones(op): 1:27pm On Sep 25, 2012
Wow, only one left

32GB iPhone 5

08033068085
Phone/Internet MarketIphone 5 32GB Black - One Left by omafones(op): 12:51pm On Sep 25, 2012
last one to go before we get new stock.

iPhone 5 32GB, black

sealed and sim free

N195,000

free delivery if you are in Lagos 08033068085
Phone/Internet MarketRe: Iphone 5 Available In Nigeria From 22nd Sept by omafones(op): 12:48pm On Sep 25, 2012
Just one phone left, get it quickly before it goes.

iPhone 5 32GB, black

08033068085

info@omafones.com
Video Games And Gadgets For SaleFIFA 13 & PES 2013 by omafones(op): 11:01am On Sep 25, 2012
PES 2013 PS3 & Xbox 360 on ground now in our showroom in Lagos

FIFA 13, PS3 and Xbox 360 will be in our showroom Friday 28th September (same day as worldwide release)

be first to get yours.

Call 08033068085 or 01 844 4812
130 Awolowo Rd, Ikoyi, Lagos
info@omagames.com

www.omagames.com

Delivery available all over Nigeria
PoliticsRe: The Bully Called Sanusi By Dele Momodu by omafones: 10:49am On Sep 25, 2012
Joey82: I am not an ardent fan of SLS but i must admit I'm surprised at peeps calling momodu's write up a brilliant one.
Momodu ended up saying nothing new, every thing he said, we've known and heard before.
Ordinarily a good write up should counter SLS economic policies with sound economic arguments.
everything momodu wrote about was either political or shallow argued, too bad even not as an economist he woulda taken time to research some economic policies and point out where SLS went constitutionally wrong.
like I said earlier am no fan of SLS, not just that, i hate lazy journalism.
Mr momodu next time try to say something new jor
.
Bang on point, for instance the call for GEJ to sack Sanusi, is this constitutionally possible, isn't the CBN suppose to be independent?
Video Games And Gadgets For SaleFIFA 13 by omafones(op): 5:10pm On Sep 24, 2012
www.omagames.comn
we have FIFA 13 available in store on release date 28th of Sept.

call to reserve yours now

08033068085

01 844 4812

info@omgames.com
130 Awolowo Rd, Ikoyi, Lagos
PhonesRe: I Queued For Iphone 5 by omafones(op): 4:40pm On Sep 24, 2012
trying to add pics but file too large
PhonesI Queued For Iphone 5 by omafones(op): 4:38pm On Sep 24, 2012
Wow what a day!

I have queued for Apple products before, like the iPhone 4s and the iPad 2 but never like this. Previously I never waited more than 1 hour 30 minutes to buy an Apple product, but wait almost 10 hours in total !!!

On this occasion myself and 2 others targeted 2 different locations in the London area, certain that we would each buy 2 handsets each as normally allowed by Apple, then we would re-join the queue and get another 2 handsets each.

That what our Asian friends do with every big Apple launch.

The scale of the demand for the iPhone 5 quickly (or should I say slowly) put paid to our plans.

Why we queued?

Just to be clear, the essence of buying a few Apple iPhone 5 handsets and sending to Nigeria is not really a profit making exercise; it’s really a service to those who really need to have the latest gadget as soon as they come out. I personally don’t need to have a gadget on the day of release but the world would be a boring place if everybody was like me. I really understand why people want to have new gadgets on the day of release. It brings out the inner child in us; like the shine and feel of new clothes on Christmas in my childhood, or wearing new shoes when I was a teenager going to that party, or later in life the smell of a new car. The excitement of a new product brings out a renewal in us, perhaps in a very small way like a new life.

Yes, the world would be boring place if we were all sensible and rational with all our actions.

As I said above the venture to be the first supplying the Nigerian market with the iPhone 5 is not by any shot a profit making venture.

Apple’s Plan

Apple Inc. does not launch the iPhone in every country in the world unlike other phone manufacturers, for instance Nokia has for years been a global player in the mobile phone sector with company representatives in nearly every country in the world, Samsung has also been pushing it’s products worldwide and in recent years Samsung has been using local celebrities to advertise it’s products in the different markets it operates; a la Drogba, Essien & Obi Mikel advertising Samsung products across West Africa.

But, no the behemoth that is Apple has another game plan;

July 2007 iPhone was available in 6 countries
July 2008, Apple released the iPhone 3G in twenty-two countries, including the original six.
By 2009 Apple released the iPhone 3G in upwards of eighty countries and territories.
The iPhone 5 will probably be released in 100 countries eventually.
(Source Wikipedia)

So you can see that despite the wild success of the iPhone, Apple still hasn’t officially really launched the iPhone worldwide, unlike its competitors. But as we all know ‘nature abhors a vacuum’ hence a massive ‘grey market’ has developed to serve those countries that either Apple has not officially provided the iPhone for or has brought in the iPhone months after a launch in other territories.

In earlier versions of the iPhone, iPhone were supplied tied to contracts with the Telecom providers, such O2 in the UK and AT&T in the US. This meant phones were ‘network locked’ and unlocking iPhones was a herculean task.

Getting your hands on a factory ‘unlocked’ iPhone and the proverbial ‘camel’s head and eye of the needle’ were said in the same breath.

From the iPhone 4, Apple realised that there was a large market for the unlocked iPhone – hence the Apple starting selling the unlocked iPhones directly to the public. These phones not being subsided by the Telecom Carriers were sold at a high premium and are really sought after.

An iPhone supplied from Apple direct comes with a no questions asked 12 months international warranty (extendable to more years if you care to pay an extra $100 or thereabouts). The Apple warranty is really cast iron, bring your phone back to any official apple shop in the world, as long as the IMEI number (the unique identifying number that mobile phones have) is valid and you are within the one year of purchase date, they will either repair the phone there and then on the premises or simply hand you over another brand new iPhone. Now that’s what you expect from a premium brand.

Who are in the queues?

Now with every launch of the IPhone and iPad (to lesser extent) expect to see massive crowds at the Apple Stores. Who are these people queuing to buy the handsets in particular?

Whilst many of those queuing up are undoubtedly ‘Apple fanboys’ or gadgetheads who need their fix of the new product, don’t be fooled by what the media makes the hysteria seem like a rush for an undoubtedly a fantastic product.

I personally was at Westfield shopping centre Stratford, East London where the queue was closed by 9 am with now fewer than 1500 already queued, I quickly rushed to Regent Street, flagship store where media reports 1300 queued well before the official launch time of 9am, I got there at 10am and I was not served until 6 pm that evening, there were in my estimation no fewer than 5,000 people bought 2 phones each.

The vast majority of the buying the phones were of South East Asian origin, Indian, Pakistani, Bengali, there were also many East Europeans, many of Far Eastern origin, I must say not many black people. In the 8 hours I was there only came across two groups of Nigerians.

My point; Apple uses these launches as an unofficial way to launch into markets it does not have an immediate presence or has a delayed or restricted launch date. These markets are important to any global company in today’s world. I think the words are ‘emerging markets’.

Not all these phones are en-route Afghanistan or Romania, a large number immediately find their way onto Gumtree or Ebay (for those of your familiar with Ebay notice the larger than normal ‘cash on collection’ offers on the iPhone 5).

Within hours of the launch of the iPhone 5, there were iPhones available on ebay with 30% premium. The iPhone 5 16GB sold by Apple for £539 was being sold online for £850!!!

Emerging Markets

I would imagine as with many so-called global brands, Apple would expect all its stores to be of the same standard wherever they are in the world; you walk into an Apple store in Tokyo, New York or Mumbai they should offer the same customer experience.

Establishing such a presence in many emerging markets might not be that easy for multi-nationals like Apple hence the roll out might not be as fast as one would expect.

Establishing Apples stores, customer support centres, distribution points, an advertising campaign, dealing with a myriad or laws and customs of different countries, always maintaining that no corners or shortcuts are taken is I presume something Apple takes seriously and as such means it’s not present in those countries where there is a demand.

The obvious question is Nokia and Samsung appear to have done it? Why not Apple?

The simple answer; not wishing to be accused of a fanboy, but can you compare the Apple experience in store to any experience you may have had in a Nokia or Samsung store (if indeed you have been able to locate one).

Nigeria

The great news is that MTN Nigeria intend to launch the Nano Sim.
http://www.techsuplex.com/2012/09/21/breakexclusive-mtn-nigeria-introduces-iphone-5-compatible-nano-sims/

Obviously MTN feel investing in providing Nano Sims is a worthwhile investment. The others will follow.

As Apple has never officially launched the iPhone in Nigeria its not possible to say how many iPhones are used in Nigeria. Most people like me can only use anecdotal evidence. But it’s fair to say that the iPhones used in Nigeria have been supplied by the ‘grey market’.

I supply high end smartphones to the retail market in Nigeria and it’s also fair to say that we easily sell a 50 blackberry phones to one iPhone in Nigeria. There are many reasons for this including but not exclusively cost, awareness, etc. Of the 60 million purported mobile phones in Nigeria can as many of 60,000 of them be iPhones?

Can Apple invest millions of dollars to sell 60,000 phones?


What happened when we queued?

As mentioned above, I first went to Westfield Shopping Centre in Stratford, East London, I got there about 9:15 in the morning. The queue was already at least 1500 in my estimation. You have to be given a ticket to even join the queue to ensure you would get a phone at the end of the queue. At 9:15am they had stopped giving out tickets. Bouncers were pushing people in a rough manner like to some unruly nightclub.

I left quickly left Stratford and rushed to central London, the Apple Regent Street flagship store, my colleague was already at the Convent Garden Store, whilst another colleague was at Bluewater. I got to Regent Street just after 10am, they were still giving out tickets although the queue here was at least 3,000 people. They were only giving tickets for 64GB as 16GB and 32GB had sold out.

We queued in a small park a block away from the actual store. We lined up and Apple staff were giving out free tea and coffee. It was not cold, but there was little sun, also it rained a little and no shelter. If you left the queue, other than to go to the toilet, you were not allowed back into the queue, your ticket would be taken from you.

I did not get into the Apple store until almost 6pm, the Apple staff still gave you that personal Apple experience when you were paying for the phone, they offered to setup, tried not to make you feel rushed, even though there were still at least 500 people behind me. Anyway they were not closing till 10pm.

So for those waiting to get the phone from our Lagos showroom on Saturday the 22nd day after release, I am sorry to disappoint you as by the time by colleagues and I met up (me from Regent, another from Convent and one all the way in Bluewater, Kent) it was too late to rush to the airport and we missed our courier. However I had ample to get to the airport on Saturday, courier got the phones and 6, just 6 phones were sitting in our Lagos showroom on Monday morning (24th September) – did any other major Nigerian supplier beat that record?

There will be more phones available this week, call if you want one.

Another blog too follow reviewing the iPhone 5.

Reggie
www.omafones.com
Phone/Internet MarketRe: Iphone 5 Available In Nigeria From 22nd Sept by omafones(op): 4:34pm On Sep 24, 2012
Wow what a day!

I have queued for Apple products before, like the iPhone 4s and the iPad 2 but never like this. Previously I never waited more than 1 hour 30 minutes to buy an Apple product, but wait almost 10 hours in total !!!

On this occasion myself and 2 others targeted 2 different locations in the London area, certain that we would each buy 2 handsets each as normally allowed by Apple, then we would re-join the queue and get another 2 handsets each.

That what our Asian friends do with every big Apple launch.

The scale of the demand for the iPhone 5 quickly (or should I say slowly) put paid to our plans.

Why we queued?

Just to be clear, the essence of buying a few Apple iPhone 5 handsets and sending to Nigeria is not really a profit making exercise; it’s really a service to those who really need to have the latest gadget as soon as they come out. I personally don’t need to have a gadget on the day of release but the world would be a boring place if everybody was like me. I really understand why people want to have new gadgets on the day of release. It brings out the inner child in us; like the shine and feel of new clothes on Christmas in my childhood, or wearing new shoes when I was a teenager going to that party, or later in life the smell of a new car. The excitement of a new product brings out a renewal in us, perhaps in a very small way like a new life.

Yes, the world would be boring place if we were all sensible and rational with all our actions.

As I said above the venture to be the first supplying the Nigerian market with the iPhone 5 is not by any shot a profit making venture.

Apple’s Plan

Apple Inc. does not launch the iPhone in every country in the world unlike other phone manufacturers, for instance Nokia has for years been a global player in the mobile phone sector with company representatives in nearly every country in the world, Samsung has also been pushing it’s products worldwide and in recent years Samsung has been using local celebrities to advertise it’s products in the different markets it operates; a la Drogba, Essien & Obi Mikel advertising Samsung products across West Africa.

But, no the behemoth that is Apple has another game plan;

July 2007 iPhone was available in 6 countries
July 2008, Apple released the iPhone 3G in twenty-two countries, including the original six.
By 2009 Apple released the iPhone 3G in upwards of eighty countries and territories.
The iPhone 5 will probably be released in 100 countries eventually.
(Source Wikipedia)

So you can see that despite the wild success of the iPhone, Apple still hasn’t officially really launched the iPhone worldwide, unlike its competitors. But as we all know ‘nature abhors a vacuum’ hence a massive ‘grey market’ has developed to serve those countries that either Apple has not officially provided the iPhone for or has brought in the iPhone months after a launch in other territories.

In earlier versions of the iPhone, iPhone were supplied tied to contracts with the Telecom providers, such O2 in the UK and AT&T in the US. This meant phones were ‘network locked’ and unlocking iPhones was a herculean task.

Getting your hands on a factory ‘unlocked’ iPhone and the proverbial ‘camel’s head and eye of the needle’ were said in the same breath.

From the iPhone 4, Apple realised that there was a large market for the unlocked iPhone – hence the Apple starting selling the unlocked iPhones directly to the public. These phones not being subsided by the Telecom Carriers were sold at a high premium and are really sought after.

An iPhone supplied from Apple direct comes with a no questions asked 12 months international warranty (extendable to more years if you care to pay an extra $100 or thereabouts). The Apple warranty is really cast iron, bring your phone back to any official apple shop in the world, as long as the IMEI number (the unique identifying number that mobile phones have) is valid and you are within the one year of purchase date, they will either repair the phone there and then on the premises or simply hand you over another brand new iPhone. Now that’s what you expect from a premium brand.

Who are in the queues?

Now with every launch of the IPhone and iPad (to lesser extent) expect to see massive crowds at the Apple Stores. Who are these people queuing to buy the handsets in particular?

Whilst many of those queuing up are undoubtedly ‘Apple fanboys’ or gadgetheads who need their fix of the new product, don’t be fooled by what the media makes the hysteria seem like a rush for an undoubtedly a fantastic product.

I personally was at Westfield shopping centre Stratford, East London where the queue was closed by 9 am with now fewer than 1500 already queued, I quickly rushed to Regent Street, flagship store where media reports 1300 queued well before the official launch time of 9am, I got there at 10am and I was not served until 6 pm that evening, there were in my estimation no fewer than 5,000 people bought 2 phones each.

The vast majority of the buying the phones were of South East Asian origin, Indian, Pakistani, Bengali, there were also many East Europeans, many of Far Eastern origin, I must say not many black people. In the 8 hours I was there only came across two groups of Nigerians.

My point; Apple uses these launches as an unofficial way to launch into markets it does not have an immediate presence or has a delayed or restricted launch date. These markets are important to any global company in today’s world. I think the words are ‘emerging markets’.

Not all these phones are en-route Afghanistan or Romania, a large number immediately find their way onto Gumtree or Ebay (for those of your familiar with Ebay notice the larger than normal ‘cash on collection’ offers on the iPhone 5).

Within hours of the launch of the iPhone 5, there were iPhones available on ebay with 30% premium. The iPhone 5 16GB sold by Apple for £539 was being sold online for £850!!!

Emerging Markets

I would imagine as with many so-called global brands, Apple would expect all its stores to be of the same standard wherever they are in the world; you walk into an Apple store in Tokyo, New York or Mumbai they should offer the same customer experience.

Establishing such a presence in many emerging markets might not be that easy for multi-nationals like Apple hence the roll out might not be as fast as one would expect.

Establishing Apples stores, customer support centres, distribution points, an advertising campaign, dealing with a myriad or laws and customs of different countries, always maintaining that no corners or shortcuts are taken is I presume something Apple takes seriously and as such means it’s not present in those countries where there is a demand.

The obvious question is Nokia and Samsung appear to have done it? Why not Apple?

The simple answer; not wishing to be accused of a fanboy, but can you compare the Apple experience in store to any experience you may have had in a Nokia or Samsung store (if indeed you have been able to locate one).

Nigeria

The great news is that MTN Nigeria intend to launch the Nano Sim.
http://www.techsuplex.com/2012/09/21/breakexclusive-mtn-nigeria-introduces-iphone-5-compatible-nano-sims/

Obviously MTN feel investing in providing Nano Sims is a worthwhile investment. The others will follow.

As Apple has never officially launched the iPhone in Nigeria its not possible to say how many iPhones are used in Nigeria. Most people like me can only use anecdotal evidence. But it’s fair to say that the iPhones used in Nigeria have been supplied by the ‘grey market’.

I supply high end smartphones to the retail market in Nigeria and it’s also fair to say that we easily sell a 50 blackberry phones to one iPhone in Nigeria. There are many reasons for this including but not exclusively cost, awareness, etc. Of the 60 million purported mobile phones in Nigeria can as many of 60,000 of them be iPhones?

Can Apple invest millions of dollars to sell 60,000 phones?


What happened when we queued?

As mentioned above, I first went to Westfield Shopping Centre in Stratford, East London, I got there about 9:15 in the morning. The queue was already at least 1500 in my estimation. You have to be given a ticket to even join the queue to ensure you would get a phone at the end of the queue. At 9:15am they had stopped giving out tickets. Bouncers were pushing people in a rough manner like to some unruly nightclub.

I left quickly left Stratford and rushed to central London, the Apple Regent Street flagship store, my colleague was already at the Convent Garden Store, whilst another colleague was at Bluewater. I got to Regent Street just after 10am, they were still giving out tickets although the queue here was at least 3,000 people. They were only giving tickets for 64GB as 16GB and 32GB had sold out.

We queued in a small park a block away from the actual store. We lined up and Apple staff were giving out free tea and coffee. It was not cold, but there was little sun, also it rained a little and no shelter. If you left the queue, other than to go to the toilet, you were not allowed back into the queue, your ticket would be taken from you.

I did not get into the Apple store until almost 6pm, the Apple staff still gave you that personal Apple experience when you were paying for the phone, they offered to setup, tried not to make you feel rushed, even though there were still at least 500 people behind me. Anyway they were not closing till 10pm.

So for those waiting to get the phone from our Lagos showroom on Saturday the 22nd day after release, I am sorry to disappoint you as by the time by colleagues and I met up (me from Regent, another from Convent and one all the way in Bluewater, Kent) it was too late to rush to the airport and we missed our courier. However I had ample to get to the airport on Saturday, courier got the phones and 6, just 6 phones were sitting in our Lagos showroom on Monday morning (24th September) – did any other major Nigerian supplier beat that record?

There will be more phones available this week, call if you want one.

Another blog too follow reviewing the iPhone 5.

Reggie
www.omafones.com

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