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RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? - Music/Radio (9) - Nairaland

Nairaland Forum / Entertainment / Music/Radio / RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? (47395 Views)

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Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by maestroferddi: 10:10am On Jan 13, 2022
Lavisha:

If you really wanna be fluent in Yoruba Language, Never ever leave Amala and Ewedu.
That particular food will help tune your tone and before you know it, you'll become a fluent Yoruba speaker.
And if otherwise, I'm sorry for you..
you will never be fluent in it.

You can ask the Igbos and other tribes that are fluent in Yoruba Lang.
lol...

No amala and gbegiri for me...

I only enjoy efo orire.

I go master Yoruba by fire by power.

4 Likes 1 Share

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by otipoju(m): 10:11am On Jan 13, 2022
mybiz234:


Acct is also an epicentre in Ghana. How come Ghanian music hadn't gained global popularity?

Population. Nigerians are at least 250 million worldwide. A flame and an inferno are not the same.

2 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by VEHINTOLAR: 10:14am On Jan 13, 2022
naijapikin2:
So so true. Reno on point. But locally its the igbos that monopolize the gospel industry

Yinka Ayefele must be Igbo then ! Stop wallowing in self deceit man !

9 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by inspbado(m): 10:16am On Jan 13, 2022
TheRealestGuy:


How is Angelique Kidjo a francophone artiste?

Don't you know she's from a part of Benin Republic where Yoruba is spoken as a second language a d she's been using that dialect in her songs over the years?

Anyway to the topic at hand, what Reno is saying seems true if you take it at surface value.

However the real truth is that the common denominator in all these names is Lagos, a cosmopolitan city and one of the most populated cities in the world, located in the Southwest of Nigeria.

Due to its location, Yoruba is the dominant language in the city hence why its that way. Once your music is accepted and blows up in Lagos, Nigerians all over the world will accept it too.

Even at that, we've had a few other artistes break out internationally even without working from Lagos so yes there are some exceptions.

My point is that it's never really about the language but somehow, music is a universal language.

If your song is very good and you're lucky, and maybe with good marketing, your song will go international whether you sing it in Korean, English, French, Yoruba, Efik, etc.




Seal, Sade Adu, Tunde Bayewu (of Lighthouse Family), Wale (I can mention quite a few others) never lived in Lagos. But are world known Yoruba artists making it big. What you guys fail to realize is that Yoruba's excel in entertainment because we like 'faaji" generally � The average Yoruba man likes an environment that is lively and bubbly. That's why every other tribe in Nigeria is copying our owanbe parties. Compare a Yoruba marriage (with the antics of the "alaga eduro and ejoko"wink, aso ebi uniforms, all the choreographed dancing and music with other tribes' marriage ceremonies and tell me which one you find most entertaining. Yorubas are born creative, it's in the genes, the only problem we have is that the Nigerian environment and (hausa-fualni controlled government) is seriously killing our vibes☹️

15 Likes 1 Share

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by otipoju(m): 10:17am On Jan 13, 2022
colestephan86:

Do u know that if this was IELTS exam you will fail.

I may agree with you . Incidentally my IELTS scores were great. I mean really great. I am over 40 years in ages now, typing with my phone and have no concern either for diction, grammar or punctuation.....i really ÷ doesnt (cares×)!!! What matters is that my reader gets my point.

3 Likes 1 Share

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by maestroferddi: 10:17am On Jan 13, 2022
Yabsun:

You're being misguided man! Listen to that guy you quoted. We are not talking of nollywood aired on Africa magic epic here. Classical Nollywood is dominated by Yoruba actors and producers. I'm a fan of nollywood movies so I know what I'm saying.
What is classical Nollywood?

Who invented the genre?

Everybody is an expert on this platform churning out information they have no clue on...

1 Like

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Nobody: 10:18am On Jan 13, 2022
Igbochief001:
I have always said the difference between Yoruba and Igbo is simple ...yorubas are largely passion driven while we Igbos are money driven

That's why yorubas Excell in arts even coding is Passion driven reason u see them succeed more
Money or no money Yoruba would still do it

Reason u see Igbos in the money making aspects of music industry ... marketing, promotion n distribution

If davido was Igbo he would have stopped music long ago ...Neto c comes to mind ...rich kid now managing family business empire

If wiskid was Igbo Baba for done invest tire ..music money would seem like a waste of time

As an Igbo man, I endorse this statement. Especially on the Igbo side. I don't know of the Yoruba side you mentioned. I believe it mostly boil down to how the DNA is wired. An Igbo man ties everything to money. That's why someone will graduate and still refuse to work because the pay is not encouraging. He rather sell CD's or drive Keke than do a job that will payless. You rarely see an Igbo man who is a Judge, because judges don't practice! They are salary earners. If an Igbo man make money in entertainment and makes and investment that pays more, he will definitely give less attention to that entertainment and more to the investment.
After graduation, I only worked for less than a year and resigned. It's all about the Money. I can't waste my time in the name of work.

3 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by forgiveness: 10:20am On Jan 13, 2022
Song is a way of life to Yoruba.

That’s why you see them create a song out from an event and sing it out proverbially to send a message.

Anytime you hear a Yoruba man sing to you, hear him carefully because he is trying to send a message to you.

We call this culture.

7 Likes 1 Share

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by mybiz234: 10:20am On Jan 13, 2022
otipoju:


Population. Nigerians are at least 250 million worldwide. A flame and an inferno are not the same.

So, it is Nigeria population that is making its music globally popular?

2 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Amotolongbo(f): 10:20am On Jan 13, 2022
Sammy07:



There are some.truth in what he said.

Having Passion for something requires time and little growth

The igbo gene get no time for that.

Look at agricultural sector, How many Igbos fit wait for cocoa (for example) to grow for 4 / 5yrs. Buh they can buy and export it or buy in large from those farmers etc.

That's why there are little Igbo farmers
I can relate with the bolded part.

I can remember while talking to a friend while I was answering the Clarion call in the East. I told her about farming in the the West, the cash crops like Cocoa, Kola nut. I told her it takes more than 5years before one starts harvesting, she exclaimed “what would they be eating within that 5years of nurturing the Cocoa?”.
She told me that they can’t do that o. They can only plant what they can harvest within a year.

5 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Sholaco: 10:21am On Jan 13, 2022
otipoju:
No big deal. Its because cosmopolitan Lagos is the epicenter of the entertainment industry and commercial capital of Nigeria. Lagos is in Yorubaland and dominated by Yorubas .

Nevertheless since all Nigerian tribes live there and they have relatives in other parts of nigeria and abroad...anything that breaks through in Lagos, a yoruba city will become popular in the Global Nigerian hemisphere.

That is why lagos is called " Eko for Show"
why you igbo people hate yoruba like this? One of my friend that travelled to Malaysia to do drugs was helped to come back to Nigeria through amnesty international. This igbo guy was given to life Imprisonment.. he was grateful to this yoruba guy, but here u are hating

6 Likes 1 Share

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Nobody: 10:21am On Jan 13, 2022
add pasuma, malaika, saheed odupa, k1 and the rest

3 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by paskal16: 10:24am On Jan 13, 2022
Warra achievement for ewedu guzzling cretins
Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by forgiveness: 10:25am On Jan 13, 2022
NetValueFX:


As an Igbo man, I endorse this statement. Especially on the Igbo side. I don't know of the Yoruba side you mentioned. I believe it mostly boil down to how the DNA is wired. An Igbo man ties everything to money. That's why someone will graduate and still refuse to work because the pay is not encouraging. He rather sell CD's or drive Keke than do a job that will payless. You rarely see an Igbo man who is a Judge, because judges don't practice! They are salary earners. If an Igbo man make money in entertainment and makes and investment that pays more, he will definitely give less attention to that entertainment and more to the investment.
After graduation, I only worked for less than a year and resigned. It's all about the Money. I can't waste my time in the name of work.


During the tenure of Jonathan, the largest population of civil servants are from SE.

Na because job no Dey you go wan sell CD.

Judge wey Dey collect millions as salary besides other benefits like house, car worth 10-20 million Naira etc na em SE no go wan do!?

My man, you are joking.

7 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Oppy2k2: 10:25am On Jan 13, 2022
Omo Yoruba ni mi.

5 Likes 1 Share

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by maestroferddi: 10:25am On Jan 13, 2022
inspbado:


Seal, Sade Adu, Tunde Bayewu (of Lighthouse Family), Wale (I can mention quite a few others) never lived in Lagos. But are world known Yoruba artists making it big. What you guys fail to realize is that Yoruba's excel in entertainment because we like 'faaji" generally � The average Yoruba man likes an environment that is lively and bubbly. That's why every other tribe in Nigeria is copying our owanbe parties. Compare a Yoruba marriage (with the antics of the "alaga eduro and ejoko"wink, aso ebi uniforms, all the choreographed dancing and music with other tribes' marriage ceremonies and tell me which one you find most entertaining. Yorubas are born creative, it's in the genes, the only problem we have is that the Nigerian environment and (hausa-fualni controlled government) is seriously killing our vibes☹️
Try and travel out of Yoruba land so you can know about other people's culture so you can have a balanced view.

There is some element of narrow-mindedness in your views...

Don't get me wrong, the Yorubas excel in certain areas of life, but so also do other tribes...

2 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by ayindejimmy(m): 10:26am On Jan 13, 2022
wallrichy:
You are very wrong there my brother. Yoruba music started dominating the world before Fela.......however, there is always symphony of sincerity, hope and positive rythm of gentleness and calmliness whenever Yoruba music is being aired on TV , Radio and even live show....I could remember a theatrical song of Oluronbi, the performances of Ogunde backed up with Yoruba genealogy rythm, the Olori Igbo, the several Yoruba love songs like Omo Pupa o, Omo Pupa lemi nfe, Omo Pupa o jowo moferan re o.....tin BA de London, mawa fowo oko ranse...........


Yorubas song is also more of a story, a true event being expressed in a sonorous and symphonic lyrics..... In Nigeria presently, any artist that wants to make a hit must either add Yoruba to his song or Collab with a Yoruba artist, without that, your music will be like fly in a pan. Really there is something unique about that Language and even the people......



in

My point was that Fela made Nigerian music internationally acceptable.

Every artists now want to be associated with Afro beat

2 Likes 1 Share

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Sheriman(m): 10:26am On Jan 13, 2022
Not only in Music but I believe Yoruba people will dominated the information and digital technology industry in Nigeria. Presently, 80% of tech guys on Nairaland and in Nigeria whether amateur or Professionals are Yoruba people. Many of them are freelancers or remotely working for American Canadian and European tech firm.
The future is so much bright for tech guys in Nigeria if only you are not lazy to learn.
Yoruba guys are entering tech and doing perfectly fine in this area.

20 Likes 5 Shares

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by otipoju(m): 10:26am On Jan 13, 2022
GeneralPula:
[s][/s]

Lagos is not the reason why yoruba music is breaking thru..

Lagos is not the only place Yoruba musicians are recording music..

Yoruba language is melodious, easy and yummy to the ears..

Yoruba sings good music..

So it’s a good music X good and melodious language..

We must take for granted that music in other nigerian languages are good and catchy as well...because that is the truth

Most companies have their headquarters in lagos with their music shows, lagos is the most populous and liberal nigerian city. Most Radio stations, best internet services and let us not forget funding to promote a song as well.

3 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by saintrow1: 10:27am On Jan 13, 2022
Ndimkpurummiri:
Okoros will have contrary opinion

Looool they are the biggest hater. They think about yorubas too much.

6 Likes 1 Share

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Jamesbiodun(m): 10:28am On Jan 13, 2022
Actually every tribe is trying their best but not all can get it all wink

1 Like

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by VEHINTOLAR: 10:28am On Jan 13, 2022
Tranquillity360:
Afonja pikin where is oduduwa from,did it really fall down from sky?

OSU,you self dey talk ?

5 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by franchasng: 10:28am On Jan 13, 2022
7
JohnBullMySon:
This shows you haven't travelled outside Lagos. Igbos do that a lot. Infact, it is a normal thing across the entire southern Nigeria.
No other tribe love party in Nigeria like the Yorubas.


Yorubas own party and music in Nigeria dont doubt it okay.

4 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by johntolu: 10:29am On Jan 13, 2022
aminusodiq:
so Seun rere was composed by an Igbo woman... Wonderful

The music was made by an Efik woman, Christy Essien Igbokwe.
She was fluent in Efik, Igbo and Yoruba.
She was also married to an Igbo man.


https://www.youtube.com/watch?v=FDrApu9APBk

8 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by otipoju(m): 10:31am On Jan 13, 2022
mybiz234:


So, it is Nigeria population that is making its music globally popular?

Nigerians are scattered all over the world in larger amounts compared to the Ghanian population. Music must be played before it becomes popular.

A Nigerian artiste already has a larger global audience of Nigerians waiting for him/ her on the internet via streaming services...and will has the nigerian crowd to fill up venues for shows in many countries.

The market is bigger.

1 Like

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by OgunkeelAllMod: 10:32am On Jan 13, 2022
Omo.. Despite my misgiving concerning Reno,A run away fugitive,... He don break all the table patapata! Even African China employed Yoruba language too in his first album Crisis.. Unknown to most people, I'm also an artiste, but working on my skill slowly but surely.. Steadily, I'll eventually.

7 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by maestroferddi: 10:32am On Jan 13, 2022
Sholaco:
why you igbo people hate yoruba like this? One of my friend that travelled to Malaysia to do drugs was helped to come back to Nigeria through amnesty international. This igbo guy was given to life Imprisonment.. he was grateful to this yoruba guy, but here u are hating
What sense does what you wrote above make?

So the only example you can cite about the Igbos is crime and you are the one talking about hatred?

Think before you write, abeg...

4 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by announcement: 10:32am On Jan 13, 2022
inspbado:


Seal, Sade Adu, Tunde Bayewu (of Lighthouse Family), Wale (I can mention quite a few others) never lived in Lagos. But are world known Yoruba artists making it big. What you guys fail to realize is that Yoruba's excel in entertainment because we like 'faaji" generally � The average Yoruba man likes an environment that is lively and bubbly. That's why every other tribe in Nigeria is copying our owanbe parties. Compare a Yoruba marriage (with the antics of the "alaga eduro and ejoko"wink, aso ebi uniforms, all the choreographed dancing and music with other tribes' marriage ceremonies and tell me which one you find most entertaining. Yorubas are born creative, it's in the genes, the only problem we have is that the Nigerian environment and (hausa-fualni controlled government) is seriously killing our vibes☹️



U COMPLETELY EXPOSED THE LIES OF THE " ITS BECAUSE ITS LAGOS CREW"......

4 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by otipoju(m): 10:34am On Jan 13, 2022
helinues:


But the first set of top musician artists from SW are not even from Lagos state.

Fela - Ogun state
King Sunny Ade- Ondo state
Obey - Ogun state
I.K Dairo - Osun state

All these artistes are/ were based in primarily in Lagos.

We are not discussing state of origin here sir.

1 Like

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by Shevchenkko: 10:34am On Jan 13, 2022
Romanoff:
Wait for the haters, then still dey sleep.
That's some truth he said but talking about haters,the Yoruba race has the highest rate of hate for others in this country. I have visited the six geopolitical zones of this country so I know what am saying

2 Likes

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by saintrow1: 10:35am On Jan 13, 2022
Nigeria will be dead and boring without yorubas. That is why we must have yoruba nation. Our glory must be ours and not shared with other barbarians from location 419.

God bless yorubas
God bless yorubaland

8 Likes 1 Share

Re: RENO - Why Does Music Of Yoruba Origin Breakthrough Globally ? by otipoju(m): 10:38am On Jan 13, 2022
announcement:




U COMPLETELY EXPOSED THE LIES OF THE " ITS BECAUSE ITS LAGOS CREW"......

You know you can have all these and if its in a remote corner somewhere ....nobody will know.

Exposure is vital. People have to see what you are doing. Now with other tribes largely present in Lagos, they can see and admire and imitate.

Lagos used to be the capital of Nigeria, it is still the commercial capital of Nigeria...and yes we all love faaji. And yorubas are more open minded than any other tribe.

2 Likes 1 Share

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