To be black in the world today is to be stigmatised for having dark skin. To be light-skinned, on the other hand, is to be celebrated in line with western beauty standards.

Black people not only experience this stigma from outside of their “racial” group. The bias against dark skin has also been internalised by black people the world over and manifests as colourism within the black community.

My research suggests that African-Americans consider light skin as the most ideal personal characteristic one can have. And this internalised bias towards whiteness is not only limited to the US. In my 30 years of studying this subject, I have found it to be prevalent in all places where people of African descent live – including Togo, Senegal, South Africa, Kenya and Nigeria.

The stigmatisation of dark skin has led to the popular practice of skin bleaching. After discovering the practice three decades ago, I began to investigate a condition that I have named the “bleaching syndrome”.

There have been attempts by governments to discourage the use of skin bleaches through sales bans, but these have been largely unsuccessful.

For as long as black people continue to idealise light skin, the bleaching syndrome will continue to afflict many dark-skinned populations.
THE BLEACHING SYNDROME

The bleaching syndrome has three components. In the first place, it’s psychological, involving the adoption of alien ideals and the rejection of native characteristics.

African-American psychologists Kenneth and Mamie Clark conducted a famous “doll study” in the 1940s that showed how black children as young as three come to understand their place in the world as “less than”. They reach this conclusion long before they have the ability to articulate race. It’s a phenomenon black psychologists refer to as a “colour complex”.

This idea that dark skin is “less than” gets reinforced daily on television, in advertisements and through other forms of mass media.

The bleaching syndrome is also sociological. This means that it affects group behaviour in line with these ideals.

The fact that black rappers systematically select light-skinned women to model in their videos is a good popular example of this.

The final aspect of the bleaching syndrome is physiological. Here, individual psychology and group behaviour eventually leads to the alteration of skin colour.

DEMAND FUELS SUPPLY, DESPITE BANS

Throughout the African continent there have been attempts to discontinue the use of skin bleaches. These products are banned in The Gambia, Uganda, Kenya, Cote d’Ivoire and Ghana. Nigeria has not banned bleaching per say but has banned the toxic additives like mercury contained in bleaching creams. While experts in Senegal have called on the government to take similar steps.

Bleaching soaps and creams have also been banned in the European Union, Australia and Japan.

Despite these efforts it does not appear that the popularity of the practice has slowed significantly. In countries such as Nigeria and Togo, over 50% of the women bleach.

The fact is that the continued demand for bleaching creams means that they will continue to be manufactured and sold on the market, even if they are illegal. The bleaching syndrome persists because light skin remains the ideal and the sale of bleaching creams remain profitable.

TREAT THE PROBLEM AT ITS ROOT

The “natural hair movement” offers a good example of how we may be able to combat the bleaching syndrome.
Natural black hair, afros and dreadlocks have been historically stigmatised – much as dark skin is today – and there was a time when black people applied all sorts of concoctions to straighten their hair. In fact, the first African-American millionaire, Madame C.J. Walker, made her fortune selling hair straightening products to black people.

But today, many black people take pride in their natural hair and refuse to straighten it. This was not achieved by banning relaxers and other chemical hair straightening concoctions.

Rather, it was political action that changed black people’s ideas about black hair. Stokely Carmichael, Angela Davis, Steve Biko and Patrice Lumumba are among those who rallied against self-hate and spread a message of African pride. Natural hair came to be associated with freedom and justice.

The problem with bleaching bans is that they attempt to treat the physiological symptoms of the bleaching syndrome without addressing the sociological causes and the psychological colour complex that is at its root.

The bleaching syndrome will only come to an end when Africans and all black people learn to love their skin, just as they have learned to love their hair. Only then will bleaching creams become obsolete.

http://etimes.com.ng/self-love-key-ending-africas-skin-bleaching-syndrome/

Born;

Bleached to;

Then.



I fall in love with dark girls, 'I eject in lust with bleached girls'.

k

hw can i read all dis tin abah! meanwhile, among these 2 people, who can u see clearly?

I think it's so hypocritical how bleachers are so stigmatised...when there are many other ways Africans show self hate.

Stop policing bleachers abeg and look at other things

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Whatever

Self love is not enough.........

wetin concern me? i love my black

self love is what make dem bleach

ask them that bleach their skin they dont hate their skin

Changing from nkechi to purity is not the way forward.
Say no to cosmetic deception.
Say no to bobriskism.

;Dno no

Although the natural hair movement has gone very far and more black ladies are going natural, we can't change the fact that this is only mostly the case abroad. Just like it's more unlikely to bleach in Europe because the products are not even available in the first place.

I doubt self love is enough, banning + self love will be a better option. My reason being that most girls who bleach don't even see it as bleaching! It's either "the real complexion is coming out' or they just want to "tone" their skin etc

Some think avoiding hydroquinone is enough although the other ingredients in bleaching creams are as/worse.
Some even claim they can lighten their skin "naturally".

I love myself and i won't ever think of bleaching my skin because i am already fair in complexion

Uh, pussy ass nigga stop hating Lil Tunechi got that fire And these hoes love me like Satan, man! Yeah, Bleep with me and get bodied And all she eat is dick She's on a strict diet, that's my baby. I feel like crying

MyPWisINCORRECT:
Meanwhile...

i see and understand what you are doing

Say no 2 boborisky skin, say no 2 bleaching

folakemigeh:
I love myself and i won't ever think of bleaching my skin because i am already fair in complexion

ME TOO

Self love isn't enough there are a lot of factors that come into play. Nice points you raised though.

OP, i hope u know that "self love " means masturbation abi?

When i have kids i'm teaching them everythig in the book of PROVERBS & 'self love'. Most Africans have been colonized mentally. We believe Europeans are the standard for beauty, we don't mind poisoning our bodies to look like em smh. "You can lighten your skin but it doesn't mean you're enlightened".

@ OP. Well said. Since we are proud of our natural hair, why can't we be proud of our natural skin too ? I'm proud of my hair nd skin colour nitemi. Racism starts from within ourselves. What a pity for Africans! #SMH

How do you selflove

ahhhh

folakemigeh:
I love myself and i won't ever think of bleaching my skin because i am already fair in complexion

I cash you , na you dey come pose for front of awa house abi ?? din dein diin i wii teh mai daddy for you

ON A SERIOUS NOTE, BLEACHING OF THE SKIN IS AS A RESULT OF "AFRICA'S GENETIC LOW SELF ESTEEM" WHICH IS AS A RESULT OF THE BERLIN CONFERENCE.

WE ARE STILL COLONIZED, NOT WITH CHAINS BUT IN OUR MINDS.

DON'T YOU SEE THE BANKS EMPLOYING JUST FAIR LADIES?

HAVEN'T YOU SEEN MODELS TURNING WHITE?

AREN'T YOU SEEING THE BOBRISKY BRAND SELLING?

AREN'T YOU SEEING MOST EMPLOYERS TAKING JUST LIGHT SKINNED LADIES?

LIGHT SKINNED LADIES SEEM TO HAVE A BETTER CHANCE IN THE SOCIETY TODAY.

weindon

StephDamielola:


ME TOO

ride on ....


hehehehe

I know yua lying ... you think i don't know the real you