Gosh!

This question can be damned annoying.

Like, are you for real. So after all I have said so far,

...you still get to ask me that question.

Hey dear marketer/business owner...

It's true, you've said a lot in your sales pitch…

But because you haven't handled this particular question...

Your prospect will still remain undecided on his buying decision from you.

This is a state of mind you will want to move the prospect from as soonest as possible, otherwise...

...You'll get to watch another sales pass you by.

Okay so how do you handle the question - "why should I buy from you?"

I will surely provide an answer to that question in the next few lines,

...but first, I think it's just going to make so much sense if you can understand what that question truly means.

Please, note that...

"Why should I buy from you?" is completely a different question from…

"what makes your product different?"

and to answer these two different questions with 1 answer will be completely wrong.

While the first question is about the Seller's Credibility, the second question is about the product Unique Mechanism.

...and such, you'll just have to answer these questions separately.

Now, that out of way,

Let me help you know how to handle the question - "why should I buy from you?"

You see, when a prospect asked that question, he is simply asking to know more about;

What makes you qualify to sell this product?

What experience or qualifications do you have?

...He is asking because he just wants to be sure that he is buying from a professional.

Don't blame him.

Afterall, almost all of us will love to buy from a professional too.

So, to handle the question - "why should I buy from you?" will require that you flaunt;

✅ Testimonials
✅ Work experience
✅ Professional qualifications (if available)
✅ other business dealings you have been involved in.
✅ Organizations you've worked in
✅ Books you have authored (if available)
✅ Professional events you've attended and so on.

Hold nothing back...

And in no time, all his doubts about your credibility/authority will fade away and gladly…

...he will exchange his money for your product and or service.

Until I come your again soonest.

©️ Mark Lawal
Direct Response Marketer & Copywriter | Affiliate Marketer

#2,479

You have probably seen figures LIKE that almost everywhere.

And if you haven't.....

Then try pay a visit to places like ShopRite and the like.

At times, you will wonder...

Why aren't these figures rounded up.

Well my dear....

The management of such places understand that selling is more of a PSYCHOLOGICAL THING.

They understand how the human brain works especially when it comes to making certain decisions like buying.

They understand that certain emotions must be triggered on the right side of the human brain.

They know that there is something called Pricing Psychology...

...and that's exactly what they are using on you and I.

They understand that...

When making a buying a decision, we the buyers love to feel like we are cheating the sellers.

... Even if it is just with a kobo, we feel good knowing that we were not cheated rather, we (the buyers) cheated the sellers.

They know that feelings, and because they want to keep making their sales...

...they have chosen to respect and feed the feeling in us.

We keep our good (ego) feelings...

...They keep taking our taking our monies from us.

And everybody keep smiling...

Isn't that a brilliant idea?

What's even more is that for a reason I can't seems to understand...

Studies shows that figures ending with 7 or 9 seems to convert more sales.

Isn't that more crazy to believe?

Well, you don't need to argue that....

... because it has been tested and proven to be effective time and time again.

Until I come your way again.

©️ Lawal Mark Olamilekan
Direct Response Copywriter | Affiliate Marketer

P.S: Success in marketing is as a result of testing of different ideas to know what work and what doesn't...

...so feel free to test this pricing technique as well.

This particular word am about to reveal to you is one of the most commonly used words in selling.

If you are a seller of a product or a service, you would have probably used this 1 word like 10 times or beyond today.

...And if you are a consumer, you would have probably seen this 1 word like 30 times or beyond just today alone.

Don't be surprised about that....

... this because the amateur seller or marketer throw this 1 word all around thinking this 1 word is just the right one to use.

Sadly however, is that the buyer do not like this word.

The more you keep using this 1 word on him, the harder it becomes for him to want to favor your offer.

Don't blame him - the buyer

.....it's just the human nature playing out.

And thee and I are not innocent of this nature's deposit in us either.

As a seller/marketer that you are,

...the earlier you realize that selling is more of a PSYCHOLOGICAL THING, the faster you would have discovered the special key to unlocking the door of an overflowing sales.

...even better is that, you would have discovered the legal ground to send your competitors packing.

At this moment, am guessing that are probably wondering, what is that 1 word so you can stop using it immediately, right?

Okay good.

So that 1 word is...

.......BUY.....

Buy my this,

Buy my that..

Buy, buy, buy....

You are probably surprised, right?

Well, I was too when I found out.

And believe me.

......You need to stop using that word "BUY" if you will like to increase your sales.

Why is that so? You may asked.

Well, humans like buying stuffs....

We love to buy clothes, houses, cars and all

But we hate it when you the seller or marketer make it obvious that you are trying to sell it to us.

We hate it when you make it clear to us that we are buying these stuffs.

And so, immediately the potential buyer hears buy this....

His buying resistance level up ASAP.

The moment the potential buyer hears or sees that word - buy, what rings in his head will be similar to something like;

...."He is trying to take my money."

This is definitely a mental state you do not want you prospect to get into. Once he is in that state of mind, your goal to sell becomes more tasking to achieve.

Smart marketers know that, and instead of the word buy...

... They use words like;

"Wouldn't you like to take this home with you?"

"How about you make this yours?"

"Grab your ticket for Bleep event"

"Get access now"

"Wouldn't you like to try these?"

And so on…

Hope this help someone.

Until I come your way again soonest

©️ Lawal Mark Olamilekan
Direct Response Marketer & Copywriter | Affiliate Marketer

What will make a group of 39adults - 21 women and 18 men of varying ages to willing;

✨ Abandon their families

✨ Forgo their possessions &

✨ Follow every instructions he gave them without rebelling?

I will tell you in a minute...

But first, let me give you a lead into the event of March 27, 1997.

Marshall Applewhite, the leader of a cult group called the "Heaven Gates."...

Preached so emotionally well that suic*de will allow members to abandoned their bodily "containers" in FAVOUR of a higher physical existence.

Long story made short,

The followers believed him, and lay down to di*

Hoping to leave their bodily containers and enter the alien spaceship...

And pass through the heaven's gate to a higher experience much better than the struggles on earth.

Well, I have no idea if they eventually went through the heaven's gate..

But from the story, the question still remain...

How did a music professor convince 38 grown up to;

✨ Abandoned their family

✨ Forgo their possessions

✨ And obey every instructions he gave without rebellion...

Wait, don't even think it...

Because it's not brainwashing.

Overtime, he has been able to master the art of persuasion...

What he did to make 38 adults willingly lay down their lives is called EMOTIONAL MARKETING.

And if YOU must raking in sales, then you must master the art of selling with emotions.

Applewhite was able to give his member hope in such a way no one else has.

And you should begin to do the same if you want to start raking in the type of sales that will give your competitors a heart attack.

For better clearity, what am saying is, don't just sell products, sell something more...

Examples-

Instead of selling your customer some sets of fancy table set, sell them comfort and luxury...

Instead of selling them a money making products, sell them Financial Freedom.

And instead of selling them........, Sell them.........

©️ Mark Lawal Mark Olamilekan
Direct Response Marketer & copywriter
Affiliate Marketer