A never-broadcast advert for the 1983 Macintosh computer has been posted online by one of the original team

The 1983 film was deemed too self-congratulatory by Apple, who consequently only used it for their own sales conferences.

The short clip includes the original creators of the Mac, and is described on YouTube as “Snippets from interviews with members of the original Macintosh design team, recorded in October 1983 for projected TV commercials that were never used. Featuring Burrell Smith, Andy Hertzfeld, George Crow, Bill Atkinson and Mike Murray.”

The 1983 film was deemed too self-congratulatory by Apple, who consequently only used it for their own sales conferences.

The short clip includes the original creators of the Mac, and is described on YouTube as “Snippets from interviews with members of the original Macintosh design team, recorded in October 1983 for projected TV commercials that were never used. Featuring Burrell Smith, Andy Hertzfeld, George Crow, Bill Atkinson and Mike Murray.”

The film was first posted by Hertzfeld, who designed much of the Mac user interface, on Google+. Smith designed the Mac motherboard.

In the film, the contributors say “We designed the Macintosh because we wanted one for ourselves and we couldn’t get one”.

One claims, “Mac is an extension of who we are.”

In a look forward to Steve Jobs’ keynote demonstrations of the popular computers, one contributor also says, “Demonstrating a Macintosh is the only way to do it; if I can get you to sit in front of one, you won’t let go of it. We were just trying to make something incredibly great and I think we did”.

Although the 1983 film did not meet with Apple’s approval, the firm went on to produce some of the most successful adverts of the early 21st-century, including the silhouetted iPod commercials.

The film was first posted by Hertzfeld, who designed much of the Mac user interface, on Google+. Smith designed the Mac motherboard.

In the film, the contributors say “We designed the Macintosh because we wanted one for ourselves and we couldn’t get one”.

One claims, “Mac is an extension of who we are.”

In a look forward to Steve Jobs’ keynote demonstrations of the popular computers, one contributor also says, “Demonstrating a Macintosh is the only way to do it; if I can get you to sit in front of one, you won’t let go of it. We were just trying to make something incredibly great and I think we did”.

Although the 1983 film did not meet with Apple’s approval, the firm went on to produce some of the most successful adverts of the early 21st-century, including the silhouetted iPod commercials.

Source http://www.thundernews24.com/2012/08/12/unseen-apple-macintosh-1983-commercial-rediscovered-thunder-news-24/