It is important to regularly evaluate the effectiveness of your electronic mail promotion strategy but it is even more important to set goals before you start the system of evaluating your promotion efforts. This is important because without these goals it can be difficult to choose whether or not the electronic mail promotion efforts are effective.Evaluating your e-mail promotion efforts may be formal or casual in nature. In the event you have specific business goals in mind you may need to think about using whether or not you are on the way to meet this aim as an indication of whether or not the e-mail promotion is working.

What you should do is simply check by doing it on your own. If your target audience responds more seriously in the absence of personalization, then it makes no sense using it – and if they prefer personalized emails, then do use it.

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