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6 Basic Motivators Dt Will Trigger Any Buying Decision In The Mind Of Ur Clients - Business - Nairaland

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6 Basic Motivators Dt Will Trigger Any Buying Decision In The Mind Of Ur Clients by 2goingcom: 10:38pm On Nov 23, 2012
All these six are actually deeply rooted in the human psyche,
akin to our most common needs and desires.

1. Desire for gain - usually financial, but also to gain
in love, power, respect from other people.

2. Fear of loss - usually financial, but also emotional.
This trigger may tie to the loss of something already
gained, or to the fear of not gaining something that
is perceived as a need.

3. Comfort and convenience - convince me that your
product or service will make my life easier, simpler,
more productive, more worthwhile.

4. Security - will your product or service protect me, my
loved ones, my assets, and reduce my fear of loss?

5. Prestige and pride of ownership - although it may not
be a psychologically healthy frame of mind, most
people do attach self-worth to the ownership of
exclusive material items (ie.Rolex watches, designer
clothing, limited editions of anything.) Will I be proud
to tell my friends that I own or use your product or
service?

6. Satisfaction of emotion - will your product or service
make me 'feel good' about myself, my life, and the
world I live in?.

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