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Nairaland Forum / Nairaland / General / Business / 6 Basic Motivators Dt Will Trigger Any Buying Decision In The Mind Of Ur Clients (680 Views)
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6 Basic Motivators Dt Will Trigger Any Buying Decision In The Mind Of Ur Clients by 2goingcom: 10:38pm On Nov 23, 2012 |
All these six are actually deeply rooted in the human psyche, akin to our most common needs and desires. 1. Desire for gain - usually financial, but also to gain in love, power, respect from other people. 2. Fear of loss - usually financial, but also emotional. This trigger may tie to the loss of something already gained, or to the fear of not gaining something that is perceived as a need. 3. Comfort and convenience - convince me that your product or service will make my life easier, simpler, more productive, more worthwhile. 4. Security - will your product or service protect me, my loved ones, my assets, and reduce my fear of loss? 5. Prestige and pride of ownership - although it may not be a psychologically healthy frame of mind, most people do attach self-worth to the ownership of exclusive material items (ie.Rolex watches, designer clothing, limited editions of anything.) Will I be proud to tell my friends that I own or use your product or service? 6. Satisfaction of emotion - will your product or service make me 'feel good' about myself, my life, and the world I live in?. |
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