It may seem straight forward, but nothing trips up business owner and market development executives more than this question, “What are the goals of a Website?” You see, these days, building a website for your business is one of those “necessary” steps. Building a website without considering why you’re building it often leads to a situation where the Website becomes a constant drain on your time, attention and money.

A website, once published, is capable of rapidly changing your business fortune and hence guarantee adequate return on investment. The importance of online presence for any forward looking company cannot be over flogged. The basic truth is that your customers are going to look for you online – believe it! Your website is like the online branch of your Business activities and must be made to function likewise. Even if you sell your products and services elsewhere online, or offline for that matter, your customers are going to look for you online .

Why Would Your Customers Look For You Online?
Because no matter what type of business you run, consumers often turn to the web to learn more about your company before they contact or visit you in the real world. This fact is equally applicable to to businesses that are completely offline. For instance, if you own a restaurant, a hotel, Law firm, IT supply, Travel agency, Realestate firm e.t.c, 63% of your potential customers will want to research for your service online before making a request or inquiry. A detailed study has “found that consumers in all age groups tend to go online first for information about local businesses of their interest. In fact, 81% of the 18-34 year-old age bracket search online first, while 69% of the 35-59 year-old age bracket search for local business information online before venturing out.”

No matter the nature of your business or location if desired business growth in this age of technology, you can’t depend on referrals or walk-in customers alone for sales volume. In fact, in 2012, study has it that consumers, after getting a recommendation about a product or service of need, 85% of them still went online to do additional research before deciding whether to purchase it or not. They were more likely to make that purchase if they found additional recommendations on the web.

Since your Website is typically the first exposure that potential customers have to your business, it becomes the “front line” for all of your online marketing efforts. If you do not have a marketing website, you will not have a competitive front line and you risk losing the battle for customers before it even begins.THE BOTTOM LINE is ''Your potential customers expect you to have a website and, if you do not, you will likely pay the price by not winning their business''. Learn more... http://www.websolutions.bssmobile.com/why-your-customers-are-looking-for-you-online/

Bizcomtec Solutions is an online Marketing development company.-- Tel : 08026387711, 07036693730.