For any entrepreneur to be successful in a tough and competitive business environment like Nigeria, he needs a business plan. A business plan is a critical tool for not only starting and growing a new business; it is also an essential tool for raising capital from prospective investors.Whether you are seeking a bank loan, equity investment from angel investors, venture capital firms or friends and family, you need an Investor Ready business plan.An Investor Ready business plan will provide the following key insights and information to prospective investors:

Management
Investors invest in management - not just ideas. It is very important that you express your knowledge, passion and dedication to your business as best as you can. The competence of your team along with their experience levels and their commitment levels are also factors that investors look into before making their investment decisions.

Customers
It is important to communicate to the investors that you understand the needs and requirements of your customers and to articulate your marketing strategy within your business plan.

Product/Service Description
A complete description of the product or the services offered by you should be outlined in detail. A description of the overall market for your product or service, along with the details of your customer base is essential. The investors need to know the reach and the kind of customers your product or service is catering to.

Marketing Plan
One of the most important sections of your business plan is your marketing plan. This section will outline your sustainable competitive advantage to your investors. In a way it assures them why you will succeed where others have failed. This section is where you include a definitive description of your customers, market size, demographics, characteristics, growth prospects, trends and sales potential per product or service category.
The marketing plan is where the pricing strategies are outlined and how they can directly influence the growth potential of each product or service. It is also important to include the future growth, market share and trend influences.

Barriers to Entry/competitive advantage
Along with giving the details of what your product or service is and who your customers are, you also have to inform your investors how you will you prevent your competitors from taking away your customers. The barriers to entry section outlines your business strategy to keep your competitors at bay and grow in the market. Investors need to feel comfortable about the soundness of your strategy before they invest in your venture.

An investor ready business plan is a document that has been professionally prepared to meet the needs of investors. Contact the business plan writing professionals for help creating an expert business plan that will help you achieve your goals. For more information about what we can do for you, call us today at 07031517266 or iden25@yahoo.com for a free consultation.