The Internet has become a tool used for online business, for an E-commerce website, the Internet has turned out to become an exciting business opportunity to attract traffic, new customers, build brand and make sales.

Why do so many Ecommerce websites have blogs? Does your Ecommerce website need a blog? Yes! The truth is these businesses know something you don’t. Probably it’s the ability to connect with customers or improve search engine ranking, blogs are important part of every online business. The following are some reasons why every ecommerce website should have a blog.

Increase in Brand Value

An increase in brand value can help drive revenue growth through higher consumer demand. People would be more interested to purchase products from a company they trust. Furthermore, people should be convinced that you have the knowledge and expertise on that subject. If you own an Ecommerce website selling mobile phones, you should have a good knowledge on the products. When you have a blog, you can post content about new mobile phones, phone reviews, phones application, tips & tricks within your industry and impact of these technologies on the end user. Your brand value will increase tremendously when people read authoritative information on your blog.

Attract Potential Customers

Some customers are not looking to buy, what they are looking for is information. By adding a blog to your ecommerce site, you’re able to add information that potential customers may be searching for. For example, ParktelOnline is an ecommerce website which also owns a blog, information about a new release phone might take you to the blog, from there you will find a link telling you to purchase the phone online at the lowest rate in Nigeria. That is a great example of turning a visitor into a potential customer.

Increase in Website Ranking

Blogging brings new content to your website on a regularly basis, Google love content, content is king, if you keep it up to date it is going to be highly beneficial to you. When you post fresh content on your blog, more and more people visit your blog to read that information. Also, people subscribe to your blog and share the content on social media. As your blog becomes more popular, your Ecommerce website will rank higher on Google, Bing and other search engines. A good example is Jumia Nigeria, an Ecommerce website, it’s blog called Jumia Joint has really helped to increase its page rank.
Read More: www.oshadami.com/2013/03/24/why-every-nigeria-ecommerce-website-should-have-blog/

mj: The Internet has become a tool used for online business, for an E-commerce website, the Internet has turned out to become an exciting business opportunity to attract traffic, new customers, build brand and make sales.

Why do so many Ecommerce websites have blogs? Does your Ecommerce website need a blog? Yes! The truth is these businesses know something you don’t. Probably it’s the ability to connect with customers or improve search engine ranking, blogs are important part of every online business. The following are some reasons why every ecommerce website should have a blog.

Increase in Brand Value

An increase in brand value can help drive revenue growth through higher consumer demand. People would be more interested to purchase products from a company they trust. Furthermore, people should be convinced that you have the knowledge and expertise on that subject. If you own an Ecommerce website selling mobile phones, you should have a good knowledge on the products. When you have a blog, you can post content about new mobile phones, phone reviews, phones application, tips & tricks within your industry and impact of these technologies on the end user. Your brand value will increase tremendously when people read authoritative information on your blog.

Attract Potential Customers

Some customers are not looking to buy, what they are looking for is information. By adding a blog to your ecommerce site, you’re able to add information that potential customers may be searching for. For example, ParktelOnline is an ecommerce website which also owns a blog, information about a new release phone might take you to the blog, from there you will find a link telling you to purchase the phone online at the lowest rate in Nigeria. That is a great example of turning a visitor into a potential customer.

Increase in Website Ranking

Blogging brings new content to your website on a regularly basis, Google love content, content is king, if you keep it up to date it is going to be highly beneficial to you. When you post fresh content on your blog, more and more people visit your blog to read that information. Also, people subscribe to your blog and share the content on social media. As your blog becomes more popular, your Ecommerce website will rank higher on Google, Bing and other search engines. A good example is Jumia Nigeria, an Ecommerce website, it’s blog called Jumia Joint has really helped to increase its page rank.
Read More: www.oshadami.com/2013/03/24/why-every-nigeria-ecommerce-website-should-have-blog/

there is no doubt about that.