He was just a poor kid from London, but Jason Njoku has master­minded the African equivalent of Netflix.

Four years ago, Jason Njoku sat down with his old friend Bastian Gotter and told him about an investment opportunity in Nigeria, a precious resource that was sitting there, just waiting to be exploited: movies. Despite their crude quality and cruder distribution system, Nigerian films are wildly popular in Africa, yet they are dirt cheap to acquire and distribute. Njoku proposed buying the rights and streaming the films online. He only needed some money to get started. "I was thinking, This sounds like one of those emails," Gotter says--the kind from a princeling who promises you easy riches as soon as you give him your bank account number.

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http://www.fastcompany.com/magazine/174/the-netflix-of-nigeria

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