I need your advice/help.
Me and my team intend publishing magazines we would distribute to youths, graduates and unemployed folks...... i will grately value your advice on how to go about the following:
1: marketing
2: Distribution
3: Adverts
4: Publicity
5: Acceptability
6: Consistency etc.....
7: Keeping up with the trends (we are aware of the internet presence, hence, the mag must be presented in a way that will please the reader) tipps neededd here!
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Our goal is to reach out to the mentioned target above, keep the mag going through ads. We don't intend to sell it coz our aim is to reach out and educate and not to make money. Just want to know how we can make this possible, since it's not for sale, hope we won't burn our fingers??...Thanks guys! Love ya.........
Pls mods, do your brother a favour... You know what i mean.. Thanks menh!

guys, where are the pros! or is it because this is not one of those Toto Dicky thread or one of those kids looking for advice on getting laid? let's be generous with our info..... thanks!

'our aim is ........... not to make money'


I hope this is not exactly what you mean?

Any idea that is worth perpetuating requires that the seeds of its continuity be embeded in its foundation.

There is nothing wrong with making money in a free economy like ours, even for Charities, what most NGOs adhere to is to be 'Non Profit Sharing'

If by any chance you buy this my 2kobo advice, then I may return to discuss on the Advertising segment of your Project

Best of Luck

what I simply mean is that, we don't intend selling the Magazine but distributing it freely while keeping the publication going by using adverts revenue......... we don't want to sell because we want our publication to be in every homes, office, shop, saloon, hospitals, supermarkets etc..... we might sell later but not now..... Cheers!

I'm talking about somtin like this! I love what these kids did...



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Nov 12, 2010 – NORTHANTS SCHOOLBOYS ARE UK'S YOUNGEST PUBLISHERS
Corby teens celebrate young entrepreneur accolade
As newspapers and magazines across the UK battle to keep their business heads above water in the
downturn, two Northants schoolboys are showing them how it could be done….
Fourteen year olds Sean Spooner and Louis Porter from Corby launched their quarterly magazine in June
- and are today celebrating after scooping a prestigious award.
The proud teenagers picked up the Children and Young People's Partnership Young Entrepreneur Award
just months after starting the Corby Magazine.
The magazine is distributed free and paid for by advertising - and is already turning a profit.
So how did the magazine come about - and do the boys have any adult help or a rich investor supporting
their venture?
"Louis and I wanted to try our hand at a business project. We realised there was a gap in the market for a
local magazine so thought we'd start one of our own," says Sean. "It was entirely our idea. We produce it
on our own and fund it from the adverts.
"People have been very supportive and our parents and school have been brilliant, but the magazine
itself is all our own work."
The boys also have the accolade of being the youngest magazine publishers in the UK - possibly the
world, as Sean explains:
"We were interviewed by junior biz, an American website devoted to young entrepreneurs, about the
magazine. During that interview we discovered an American girl named Savannah Britt had been named
the world's youngest magazine publisher at the age of fifteen. Louis and I are just fourteen, so the
website editor informed us we'd pipped Savannah's record and are proud to bring it home to the UK."
Junior biz editor Nick Tart, who interviewed the duo by email, said later:
"I had no idea they were so young. Due to their professionalism, I was thinking mid-thirties. They're
awesome."
Louis is the sales and business director - he has the tough task of persuading local businesses to part
with their cash for advertising space.
"It was really tough selling advertising for issue one when the magazine was just a dream - you could
see advertisers thinking, 'am I going to hand over my money to a fourteen year old kid and never see it
again?' But it's become easier with issues two and three because they've now seen what we can do and
know we can deliver.
"We covered our costs for the first issue and made a small profit with the second. The third issue is a
bumper Christmas edition which is due to go to print soon.
"In the space of just three issues, we've trebled the number of pages to thirty-six and we're now almost
having to fight off the advertisers!"
Pint-sized Sean is the editor-in-chief - his job is to find the stories, attend local events and take
photographs for the magazine:
"It's a fantastic feeling when each new edition is printed, and a huge thrill to see people reading our
magazine," enthused Sean.
"But there's no time to rest - as soon as one edition rolls off the press, it's time to start planning the
next!"
Since launching the magazine, the boys have also been rubbing shoulders with other successful
entrepreneurs:
"Our next issue includes an interview with Kirsty Henshaw, who secured an investment of £65,000 from
Peter Jones and Duncan Bannatyne in Dragons' Den, and also former Apprentice star Claire Young who
presented Louis with an award at our school," says Sean proudly.
The energetic twosome both study business, media, photography and hospitality at Corby's Brooke
Weston Academy. But how easy is it to juggle schoolwork with an entrepreneurial lifestyle? And do the
lads always hand in their homework on time? (Be honest fellas!):
"We manage, just!" says Sean. "It's not too bad as a lot of the magazine work ties in with the options
we're on, so we're learning all of the time."
The magazine currently has a readership of around 5,000 - but the boys' vision is to have a copy
delivered to all 25,000 homes in Corby:
"We currently distribute free to local businesses, doctors, dentists and hairdressers to keep the readership
up and print costs down, but our ambition is to see the Corby Magazine in every home, every shop and
every local business in the borough," says Louis.
"If we grow at the rate we are now, we're on target to achieve that by 2013."
Wayne Resnic of Lionheart Image Conscious Clothing was the Corby Magazine's first advertiser:
"These two lads are showing fantastic entrepreneurial spirit. The high level support they already have is a
testament to their achievement. Corby is very proud of them."
ENDS
For an interview with Louis and Sean, pictures or more information, please contact Ian McGregor 07941
036 285 .

There are several free publications across the world, Nigeria inclusive, with this model. And even in this model, it is a business, the intention 'not to make money' is setting out on a wrong footing & does not show a good understanding of the model.

In Nigeria today no publication makes profit based on circulation sales, advertising it is, this however was not the case in the past, but the Logic is that advertisers put money only on publications that will deliver to their audience, even if it has to do so free.

The print media is facing serious competition from other media, TV, Radio, Internet, Outdoor etc ... most of which dont ask the public for money before consuming its ads.

These notwithstanding, Free publications also fail if not well planned, and several have failed in Nigeria and the Western world.

The key to success is to plan well for this business venture like any other, there is a limit to how much free consultation you can get for this on NL like any other business venture, I speak with the background of experience from notable national print media outfits, with responsibility in two as chief revenue officer as one of the publishers chose to tag me ....

Of key importance is the TARGET MARKET, note that in your chosen model, even though the publishers are young, their target market is not, Once you have chosen the YOUTH market as your target market, it is mainly advertisers with this audience in mind, that will readily embrace & patronise you ... much more later

Best Wishes