As the smartphone world evolves, consumers are reaching for the phones to read their emails. Perhaps you embarked on an email marketing campaign but little or no result to show for it. Maybe there is something you are not doing right. To stay a step ahead, you have to be open to new ideas.

I don’t know which marketing program you use. In this article, we are going to use this Mobile Email Marketing program as an example.

First, marketers must adopt new email best practices to make sure emails are easy to read on a mobile device. When preparing an email, you have to put the phone different capabilities into account: the email software program, service provider, operating system the phone uses. The following steps will show you how to add new ingredients in making a very delicious meal for your target audience

Subject Line. Use a matching name in the SUBJECT and FROM lines. Be direct with suitable information in the beginning of the subject line. For example 15 characters are idea.

Formatting. Send emails in a Multipart MIME Format, meaning the emails appear in both HTML and Text Versions. Recipient see’s email in spite of the device they are using and ensure email is clear and attractive on both their phone and computer.

The Message. Make the email as useful to the reader as possible. Make sure the message describes what is promised in the subject line. An average reader spends few seconds skimming emails; try to keep emails clear and concise. Lots of links or images may distract from the original message. Keep the email short and to the point. [more...]

Design. A good practice is to stay between 500-600px wide to make sure emails are viewable on most phones. Have in mind that some phones, like many Blackberry’s, have even more limited displays that may limit the width to 320px. And make the text small but readable. Use H1 and H2 tags in your emails to indicate to the email software which lines are headings. And use alt tags to describe images, so if the image doesn’t show, the reader will still know what they were supposed to see.

Frequency. [/b]Include a click-to-call function by including your phone number in the message; for the reader to reach out to your directly. Also, ensure fast load times with small page file sizes. We recommend that you test the frequency of your messaging to see if opens differ for those using mobile devices versus reading from their office computer. For the most part, consider creating a website optimized for mobile viewers.

Make sure you work in line with the best practices and conduct a marketing campaign at the frequency that is preferred by your readers. Kindly feel free to drop comments about your experience or ideas below.

You can check out list of selected mobile marketing solutions.

For detail [b]Info-graphic go to http://www.heartlandmobiledigitite.com/2013/05/13/secrets-to-a-better-mobile-email-marketing/