IT EMERGED RECENTLY THAT BRAZILIAN FOOTBALLER NEYMAH IS MOST MARKETABLE ATHLETE IN THE WORLD BEATING THE LIKES OF MESSI, USAIN BOLT,TIGER WOODS,LEBRON JAMES AND HOST OF OTHER TOP ATHLETES

FUNNY THING IS HE DOES NOT EVEN PLY HIS TRADE IN THE USA OR IN EUROPE.....HOW...?

NOW HERE IS THE BOMB SHELL
Sports Radio Brila FM CHECKED THE TOP 100 MARKETABLE ATHLETES (they didn't go beyond that) AND IT WAS DISCOVERED NO NIGERIAN WAS DEEMED A MARKETABLE

WHY!!!!!!!!!!??

WHAT MAKES THESE GUYS MARKETABLE?
HOW DO WE GET OUR SPORTS STARS TO BE TOP BRANDS

SHOULD THEY

BECOME BAD BOYS LIKE BALOTELLI
BECOME TATTOO CRAZY LIKE LEBRON JAMES,DANI ALVES,ZLATAN IBRAHIMOVIC

SHOULD WE ONLY TRAIN SEXY OR HANDSOME ATHLETES LIKE BECKHAM,RONALDO,SHARAPOVA,ANNA KOURNIKOVA

SHOULD LOOK FOR GENIUSES ONLY LIKE MESSI.,MICHEAL PHELPS,TIGER WOODS, RONALDINHO
WHAT MUST OUR ATHLETES DO TO BECOME WORLD CLASS MARKETABLE BRANDS-JOIN THE GIST ON THE SPORTS SALON

Inconsistency is one big factor. I think it is a reflection of who we are as a people and our socio-political environment.
Another is the fact that I do not think Nigerians even view the possibility of being marketable. For an athlete to be "endorsable", they need to have certain qualities that align with certain products...but without consistency, it doesn't even matter is an athlete has all the other required characteristics.

gotta be known for something at least.