INTERNET MARKETING
OBJECTIVES
Internet marketing is part and parcel of marketing in the 21st century, it has gain optimum recognition over a decade since it’s emancipation into the marketing system, with search engine marketing coming in with a major breakthrough in this industry and then followed by social media marketing, this two giants of online marketing services have grown to become a formidable two side of the coin in that they both have made breakthroughs for other forms of marketing to spring up like subsidiaries form of marketing, eg content marketing which comprises of email, blogging, forum, article and social groups for communities. You also have the likes of video marketing, mobile marketing, cost per action, pay per clicks, cost per impressions, banner advertising, contextual advertisements and so many call to action mode of advertisement online, which now gain profound exposure thanks to the outreached and popularity of both social media and search engine sites have created for themselves.

INTERNET MARKETING FOCUS AIMs
a. Brand Awareness and Promotion
b. Generate and Sustain Customers
c. Improve Customer Product Behavior
d. Increase Product Sales Conversion
e. Increase Product Circulation and Distribution
f. Situation Analysis
g. Competition Analysis "Branding"
h. Financial Analysis


PREAMBLE
Why propose the use of Internet Marketing for your business? Let’s kick off with this following case study using Nigeria as our guinea pig in this experiment. Nigeria is a third world country and are basically categorized under developing country, if you take a literal survey about the country you will get to see how buoyant the use of internet is in that country, firstly the country is populated with close to 160 million people and are ranked 7th most populous country in the world.
Their economy is one of the fastest growing too likewise the use of internet, the country do have less well educated professionals and more average learned person with respect to illiterates, so you can say they have got a fair mark for this case study.
So why will I deploy an interest in working on a strong trend of internet marketing development in this country, well with the research carried out lately due to this date of writing I figure that by the year 2020 that this country will be very ripe for internet marketing, similar to their entertainment industry which has profound success over the years of its existence, if anything can best this record, Internet definitely can.

Please read through the researched data below to help justify this claim:
RESEARCH ANALYSIS
INTERNET USAGE IN NIGERIA
INTERNET POPULATION: 45,039,711
POSITION IN THE WORLD: 11th
SOURCE: wikipedia.org

LEAD GENERATION WITH INTERNET MARKETING
INTERNET USAGE IN NIGERIA
INTERNET POPULATION: 45,039,711
GDP Per Capita: $2898

INTERNET MARKET POTENTIAL
GDP*Users/million: 130,525million
INTERNET ADVERTISING
MARKET SHARE IN NIGERIA
SEARCH ENGINES
Google - 88.47%
Yahoo - 5.85%
Bing - 4.42%
Ask jeeves - 0.88%
Mamma - 0.1%
SOURCE: mvfglobal.com

MOBILE USERS IN NIGERIA
TELECOM INDUSTRY - 99 Million active subscribers
Attestation: Nigerian Communication Commission (NCC)
SOURCE: cp-africa.com

SOCIAL MEDIA IN NIGERIA
FACEBOOK: 6,712,700 users
POSITION IN THE WORLD: 31st
FACEBOOK PENETRATION: 14.9%
SOURCE: socialbakers.com
TWITTER PENETRATION: 4.41%
POSITION IN AFRICA: 3rd
SOURCE: SEOWEBANALYST (nairaland.com)


TOP TEN MOST VISITED SITES IN NIGERIA

http://www.alexa.com/topsites/countries/NG
This is to simply showcase the usage of the internet among Nigerians and how well saturated the use of the web is with them, thus with Facebook and Google clearly taking the highest share in the competition list of search engines and also stating it’s vibrant possibilities for web marketing in Nigeria it’s no wonder why Google’s subsidiary local search site for Nigeria (google.com.ng) is ranking 243 in the world, with more effort driven to ensure the growth of this industry it is quite going to be a source for revenue and job creation to the populist in the future.

CONCLUSION
Our research has boldly detailed the capability of internet usage for marketing in Nigeria, thanks to the share of marketing audience it generates.

you dont have ur contact details here?!

Please visit the site www.seowebanalyst.com
for this or call 07034222684
Thanks
Happy Marketing!

Which web annalytic tools can be used in the nigerian web space/

I have seen no Nigerian powered web analytic tool.
But you can use other Tools like Google analytic, kissmetrics, and others alike
to get their codes and implement on your server or webpages.
They track your website performance alongside measure other metrics associated to your website performance.
Our tool SEO Web Analyst®™ is not a web analytic tool but a web marketing tool that analyze your website
online performance and automate your marketing needs in the line of SEO (search engine optimization), social media, blogging,
email marketing, and SMS Marketing.
I hope have answered you correctly.
Thanks and do visit our website for more information.