Remember the beginning of this year when Microsoft were offering a fortune but Yahoo! weren't selling? How about when Google stood up for poor little Yahoo! and said that Microsoft weren't really playing nicely?

Well, now Google is going to really help Yahoo! out by paying them to serve up their adverts.
Yesterday it was announced that Yahoo! is going to use Google for search and contextual advertising. This is newsworthy because for many it signals the beginning of the end for Yahoo!s search marketing.

For me its newsworthy because of the way people talk about these internet giants. Lets not kid ourselves here, Yahoo! is a MASSIVE company, they employ around 14,000 people and posted a net income of $660 USD million in 2007- they can look after themselves thank-you-very-much.

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Google's free Webmaster tools now include a free content review service. This service identifies if Google came across any issues when crawling your site to list on it's search results.

Once you've registered your site with Google Webmaster tools and verified it you can review the content of your website. Listed under the Diagnostics section of Google Webmaster tools, the Content review tool is quick and easy to use, and provides a downloadable list of information about problems on the site. This means that you have an easy to work from list of things that need changing.

The Content review tool enables you to easily see if the Meta information on your site is duplicated, missing or too short. Meta information is still important as the Meta Description is what is displayed in the Google search results for your page - which can be where people first hear about your site. Therefore, good Meta descriptions are key to driving more traffic to your website.