Producing and distributing enough content
to keep audiences engaged with your
brand is a marathon, not a sprint. It takes
dedicated resources, time, and discipline to
execute an effective strategy, but there are
a number of ways to streamline your
efforts and make the content you create
work even harder for you at minimal cost.
Here a few inexpensive tips:
1. Subtract the Sales Pitch
Content marketing may require different
tools and a different mindset than direct
marketing, but that doesn’t mean the two
can’t play together. Use some direct
marketing materials you’ve already created
and subtract the sales pitch to isolate the
relevant, engaging messages for the casual
consumer.
You can turn a press release announcing a
new product into a blog post addressing
the problem your product attempts to solve
and educating consumers on other
solutions or points of consideration they
should be aware of. Take a pitch deck,
remove the hard-sell, and turn it into a
webinar with useful information for
consumers independent of your product.
That’s the difference between providing
value and extracting it from consumers.
2. Multimedia is Multipurpose
In addition to providing a more engaging
experience for consumers, multimedia
assets can greatly increase the flexibility of
your content execution. An Instagram
photo can live in a blog post, which in turn
can become an appealing thumbnail in your
Facebook update.
Video is one of the most flexible assets you
can develop. You can embed videos on
your YouTube channel into articles and blog
posts, turn them into thumbnails on
Facebook, link to them on Twitter, adapt
them into podcasts on SoundCloud. Each of
these channels present sharing
opportunities as well, and by extension
further repurposing. One video on a
YouTube can live multiple places at once,
not just
within your own content map but others as
well.
3. Use Hyperlinks
One of the easiest – not to mention
cheapest – methods of repurposing your
content and extending its shelf life is
creating hyperlinks back to it later. These
links can be placed organically throughout
the new content you produce as a way to
get readers to engage with related or
otherwise contextually relevant content. As
a best practice, be sparing with the number
of links you use so as to not to distract the
reader or encourage too much bouncing.
4. Leverage Recommendations
There’s no better time to engage audiences
than when they’re thinking about what to
experience next. Whether on yours or other
publisher sites, using discovery platforms to
recommend more content you’ve produced
for consumers to check out next is a great
way to keep them engaged and extend the
shelf life of your content.
5. Think Outside Yourself
One of the most overlooked tactics in
generating good content is consuming it. If
you want to put relevant, interesting
content in front of consumers, you need to
stay on top of what’s relevant and
interesting in your industry. Capitalizing on
industry “buzz” is a great way to associate
your brand with hot topic.
Simply curating content from other sources
or otherwise regurgitating other published
content is neither useful nor effective for
audiences on its own. Use other published
content as inspiration, and apply your own
unique spin to create a new piece of
content demonstrating your perspective.
6. Make an Editorial Calendar
An editorial calendar might seem like
overkill or more trouble than it’s worth but
is in fact crucial to planning your content
for a number of reasons.
First, it forces you to ask tough questions
about the content you publish. Who is the
target audience? What kind of content
might be useful or entertaining for them?
With limited time, what is the priority
content and how often should it be created?
The answer to these questions can help
guide how many and which channels are
appropriate homes for your content. From
there, you can set out optimizing your
content for those channels with minimal
effort.

Content repurposing can drive amazing traffic to your site

https://www.nazablog.com/3-powerful-ways-of-repurposing-your-contents-for-more-traffic