At yourneeds.asia ecommerce [url]Web Development Company INDIA[/url]http://www.yourneeds.asia believes digital technology combining with social technology has the power to change how companies connect with their customers. But this change isn't always easy. So, we've compiled a list of inspiring initiatives to get your creative juices flowing. We've highlighted everything from mobile apps to video campaigns and detailed the key to each success. Get ready to be inspired! We offer Offshore Onsite Software solutions USA, e-commerce web services New York, California, Web Design Services, Responsive Web Development company Hyderabad, Vizag and all over the globe.



1. Capitalizing on handiness

TESCO Homeplus Virtual Subway Store

When grocery chain TESCO wanted to expand their market in Korea they decided to do something big. They wanted to increase sales without increasing the amount of physical locations. So, they brought their store to the people. They added virtual displays of grocery aisles throughout subway stations where customers could scan items on their Smartphone with QR Codes for purchase while waiting for the train. The items they bought would then be delivered after they got home. This increased sales, solved TESCO’s capital problem, and improved online presence.

One of the key takeaways from this solution was TESCO’s utilization of ‘down time’. Mobile technology is a great tool for filling the time gaps between activities, such as waiting for a train or waiting for an appointment. Framing your digital strategy to capitalize on these moments is a great way to get your message across and apply TESCO’s innovation.

2. Build Your Own Scooter design

Current Motor Electric Scooter Mobile Solution

While electric transportation isn’t always associated with convenience, Current Motor created a mobile solution to improve customer experience with their electric Super Scooter. The company created a mobile controlled on-board computer allowing customers to easily navigate and manufacturers to easily track issues. The scooter also has a mobile app to connect users and remotely link them to their Super Scooter, helping them locate it on a map, schedule a battery charge, and share routes with their friends.

At the core of Current Motor’s mobile technology is user experience. Actively communicate with your customers. Research what they want, ask them for feedback and then make iterative changes to your product based on what they say. With a little time and dedication, any company can use this approach to make their outreach more effective.

3. Rethinking Messages

DDB New York and Water is Life launched the “Hashtag Killer”campaign.

The campaign set out to eradicate the #firstworldproblems meme and, in the process, raise awareness about serious developing world issues.

The campaign selected tweets including #first world problems and filmed Haitians reciting them for an anthem video. The film puts the trending topic in context and effectively gets their message across.

“Hashtag Killer” was effective because Water is Life acted quickly and appropriately. This campaign highlights the importance of being on the pulse of popular culture. It also shows the benefit of crafting appropriate and educational messages that meet organizational goals.

4. Engaging Community

Ben and Jerry’s City Churned

The Ben and Jerry’s 'City Churned' campaign integrated traditional marketing strategy with online technology. The company's goal was to create a new, custom ice cream flavor for each of 5 targeted cities. To choose ingredients, they asked city residents to vote both online and at in-person marketing events. Once the votes were in, the final flavor was revealed at a community event promoted online.

Instead of having a campaign that focused on just online or community, Ben and Jerry’s did both. Each element of the campaign was promoted both on social media and in the streets of each city. With a digital campaign fueled by community pride, Ben and Jerry’s successfully engaged their consumers in creating new flavors.

The take away of this campaign is to maximize your social outreach. Your audience may not just go online and or just participate in community events. They could do both. Take lead from Ben and Jerry, find out where your audience is and build online campaigns that reach them there.

5. Bold Promoting

Doritos Go Bold

Doritos Go Bold Campaign went to the next level of engagement by making the world’s largest interactive vending machine for the SXSW music festival. But don’t go searching for a spare dollar just yet. The machine is a concert stage…powered by tweets. Fans at home and at the event used tweets to request songs, select a line up, and trigger special effects. The app controlling the vending machine also streamed the live concert, making it the first live panoramic mobile concert ever.

Setting the giant vending machine aside for a moment, the main point of this digital extravaganza was promotion. Exciting promotion. It’s easy to launch a new app, or promote a new product with pretty graphics, but staying on the cutting edge means creative engagement. You may not be able build a giant vending machine, but you may be able to offer your audience something equally interactive. Think outside the box.