When you organize a direct mail campaign, it simply means that you want your advertisements to be bold and straight to the point. Your postcard or tri-fold flier has to compete for the interest of your target audience, and if you mail anything that just goes into the background of catalogs and bills and ends up in the trash can, you have just wasted your money. This is how it is with e-mail marketing – you have to capture your reader’s attention and get them not to merely open your message, but also read it and follow through. An eye-catching subject line and an orderly yet attractive design are the keys to high open rates and better traffic to your business.

Capture Your Audience With An Effective Sale Hook

Writing the correct subject line can be very complicated. Every day we go through our inboxes to discover messages promising rapid weight loss, dream jobs from our homes that pay obscene sums of money for little work, and other questioning offers. The benefit of having an opt-in database of e-mail addresses, on the other hand, is that you have a set captive audience – that is people who want to read your mails. Therefore, the danger of automatic deletion before opening is reduced. Nevertheless, you are still required to get these subscribers to be interested enough to open the mail.

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