Because Dress my child sells new clothes, the temptation to write off Okrika clothes for new ones is very high for me but I won’t succumb. Knowing the Nigerian market, understanding the demographic and following the trend is important here.

Firstly, family budgets are based on family income implying most of those that buy Okrika clothes can barely afford to buy new ones. There are also those that argue they will rather buy Okrika for their children to save money or because it has better quality than the Chinese mass produced newer once. While this sounds reasonable, it only partially true.

What is absolutely true is that every quality Okrika clothe has been first used by somebody and that person is not necessarily broke. Also, there is a growing population of Nigerian middle class and upper middle class in Lagos and other cities and there is a growing demand for new children’s clothe at least by our own statistics. We believe this new demand is rather due to economic trend and not so much of our marketing effort. It should be noted that increased prosperity always increases options and opting for new top branded children’s clothes at such time becomes effortlessly probable.
source: http://www.dressmychild.com/2014/09/okrika-clothes-versus-new/