I am Obiora.
I am made of compassion.
My color is my pride

# I am Black #

WHAT ARE YOU MADE OF ?

I am black-skinned; I am made of BLACK

Whoever thought up the idea of using Kanye West's "Black Skinhead" to run the Guinness advert needs to have his/her head checked. I doubt the person listened to the song

Is that so ?

Mynd44: Whoever thought up the idea of using Kanye West's "Black Skinhead" to run the Guinness advert needs to have his/her head checked. I doubt the person listened to the song

I believe you are missing the big picture here, and I would want us to look at the 'Made of Black' campaign by overlooking Kanye's song. I believe the whole idea of the campaign is for Africans to stay true to who they are. I see it as a call to remembrance that Africans share the same cultural heritage as one big black nation who consume something blackish in nature. Bottom line is: the campaign is merely pointing to the fact that Guinness is a drink for the black man. I really hope you catch this.

Sanchez01:
I believe you are missing the big picture here, and I would want us to look at the 'Made of Black' campaign by overlooking Kanye's song. I believe the whole idea of the campaign is for Africans to stay true to who they are. I see it as a call to remembrance that Africans share the same cultural heritage as one big black nation who consume something blackish in nature. Bottom line is: the campaign is merely pointing to the fact that Guinness is a drink for the black man. I really hope you catch this.

Lmao. The bolded just shows how little you know. Made for the black man? Do you Realise the funds it makes from blacks are actually not as much as that from those who made the darned drink.

Then they chose to use a racially inclined song to promote the drink. If that same song but done by a white person is used for a slogan "made of white" what will you be here talking about?

Mynd44:

Lmao. The bolded just shows how little you know. Made for the black man? Do you Realise the funds it makes from blacks are actually not as much as that from those who made the darned drink.

Then they chose to use a racially inclined song to promote the drink. If that same song but done by a white person is used for a slogan "made of white" what will you be here talking about?

No, I believe it is the other way around. Take for example, Coca-Cola's World Cup campaign about supporting the Eagles. You think the same would be aired in several countries? The answer, of course, is NO! Just as the made of black campaign in Africa, the advert will be different when aired in a community made of whites. It is called TARGET AUDIENCE. Arthur Guiness was white, the campaign in Africa says 'Black' how is it racist? A brand is tilted to the brink of collapse if it fails to recognize and acknowledge the community in which it finds itself.

Sanchez01:
No, I believe it is the other way around. Take for example, Coca-Cola's World Cup campaign about supporting the Eagles. You think the same would be aired in several countries? The answer, of course, is NO! Just as the made of black campaign in Africa, the advert will be different when aired in a community made of whites. It is called TARGET AUDIENCE. Arthur Guiness was white, the campaign in Africa says 'Black' how is it racist? A brand is tilted to the brink of collapse if it fails to recognize and acknowledge the community in which it finds itself.

Believe what you want oooo. That song is not appropriate(I actually like the song sha) for an ad campaign