Time is a factor that is very important in every human endeavor. Lots of businesses are controlled by time. If you have a proposal for a contract to submit, there is time for it, after which it will elapse, so also is time very crucial in many human endeavors. However, when it comes to business, the issue of the effects or otherwise of the time factor varies.

Let’s take equity investment as a case study. There are times that are best to buy into a particular equity; a wise investor knows when to buy into a particular company and when to exit. He knows the time when the price of the stocks are usually down and that is the best time to invest and when the price goes up, he sells and makes his profit. However, if he fails to sell when the price is high, that same equity may come down very low that it will take a very long time before it will go back to the former price. Worse still, the stock market may even crash and investors will be crying that had they known, they would have sold when the prices were high. This goes to show that time is very vital in achieving success or failure in the stock market. But in real estate investment, it is not so. Infact time is always on the side of the property in question. Price of equities goes up and comes down, but the price of properties is always going up. That is why it is always said that real estate investment is long term investment. In the 80’s a three bedroom flat the goes for between N2000 naira to N2, 500 naira annually. If you see one paying N3000 naira then, you know that it is a luxury apartment, a room apartment then was N200 to N300 monthly. But today, a room in Lagos is going to N3,500 monthly while a flat now is between N300,000 to N1 million annually. A plot of land then goes between N3,000 to N5000. Today a plot of land inside Lagos is in the range of N5m. That is why we say that time is always on the side of the property. Even inflation does not affect the price of properties. It is always going up and does not come down.

That is why we always advice people to buy now and not wait tomorrow because once the price moves, it will never come back.



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