A campaign created by a t-shirt company, FCKH8 is causing a lot controversy online due to its use of minors in an advert that uses a lot of profanity. The video features girls between the ages of 8 to 13 dressed as princesses, dropping f-bombs to draw attention to gender injustice and inequality.

First they each pose as a pretty princess. Then a little girl shouts “What the f*ck? I’m not some pretty f*ckin’ helpless princess in distress. I’m pretty f*ckin’ powerful and ready for success!”

“What is more offensive?” the girls ask in the video. “A little girl saying ‘f*ck’ or the f**king unequal and sexist way society treats girls and women?”

The video even features a boy dressed in a princess gown to further punctuate that “when you tell boys not to act like a girl, it’s because you think it’s bad to be a girl.”


see video here http://www.360nobs.com/2014/10/potty-mouthed-princesses-viral-video-of-minors-cursing-causes-controversy/#mZZiTxzwg29kAQUk.99