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Developing Essential Marketing Skills by workgist: 2:13pm On Oct 29, 2014 |
Marketing is the soul of every business: surviving in a competitive business environment requires knowledge. Acquire essential marketing skills & trends in our insightful marketing program coming up in Nov. Call 08181918292 for further enquires Course objectives: At the end of the workshop, participants will; • Predict and anticipate customers need • Satisfy customer profitably • Know How to turn prospect to client • Improve product awareness among customers • Prioritize and focus on the top expectations of customers; • Practice a three step system for maintaining professionalism and composure when dealing with customers or potential customers. COURSE CONTENT Module One (1): Essentials skills for Marketing • What is marketing • How to communicate effectively • How to sell yourself and your business • How to calculate the Life time value of a customer • Using and interpretation of marketing information • How to use the four p’s of marketing to excel in marketing • How to implement customer Retention strategies • How to handle sales Objections Module Two (2): TOTAL QUALITY MANAGEMENT/ E MARKETING • Introduction to TQM • Why TQM in marketing • Concept of TQM • Element of TQM • What is E marketing • How to general clients online Module Three (3): Personal Development • How to write a value based report • How to use telephone in marketing • How to Build Confidence for marketing • How to plan and manage your marketing time effectively • Skills and personality of a marketing officer • Negotiation skills of a marketing officer Module Four (4): Assessment, Review and Practical Practical, Assessment and case study Demonstrations and role play Group presentation and marketing practice. Team Games Date: November 11th 2014 Venue: KyDAL Office Point, 47 Adeyi Avenue (Oyo State Library Board) Old Bodija Ibadan. |
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