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Manchester United football club has on
Wednesday announced a multi-year sponsorship
with fruit juice brand Chi to become the club’s
official soft drinks partner in Nigeria.

The deal will allow Chi to use the legendary
Manchester United crest and club imagery on a
range of products throughout Nigeria.
Reportedly, the deal is worth between 1-2 million
pounds a year, as they continue to boost their
income signing lucrative deals with the aid of their
global appeal. Founded over 30 years ago, Chi’s
brands include Chivita 100%, Chivita Active, Chi
Exotic, Chi Happy Hour and Chi Ice Tea.
Manchester United’s group managing director
Richard Arnold said:

“We are delighted to welcome
Chi Limited as an official partner of Manchester
United. With over 30 years of experience, Chi has a
commitment to the health and well-being of the
local population by producing high quality, market
leading products.”

According to him, Man U has close to 35m followers
in Nigeria. “Who are some of the most passionate in
our global fanbase, something that we fondly
remember after playing in Abuja in 2008,” he added.
An event was held at the prestigious Old Trafford
Stadium in Manchester UK and leading players of
the club like Angel Di Maria, Robin Van Persie,
Valencia and Anders Lindegaard attended the
ceremony.

“We are confident that the partnership will further
deepen consumer loyalty as well as ensure that
millions of passionate soccer fans across Nigeria
continue to refresh and rejuvenate themselves with
Chivita100% Juice and Chi’s other beverage
offerings, as they relish every moment of the
beautiful game,”

Chi’s head of marketing Probal
Bhattacharya said.

mgixt:
This post was copied from www.mgixt.com, No.1
naija social network to find friends nearby and
meet people that matters in career, job and
educational opportunities >>> www.mgixt.com


Manchester United football club has on
Wednesday announced a multi-year sponsorship
with fruit juice brand Chi to become the club’s
official soft drinks partner in Nigeria.

The deal will allow Chi to use the legendary
Manchester United crest and club imagery on a
range of products throughout Nigeria.
Reportedly, the deal is worth between 1-2 million
pounds a year, as they continue to boost their
income signing lucrative deals with the aid of their
global appeal. Founded over 30 years ago, Chi’s
brands include Chivita 100%, Chivita Active, Chi
Exotic, Chi Happy Hour and Chi Ice Tea.
Manchester United’s group managing director
Richard Arnold said:

“We are delighted to welcome
Chi Limited as an official partner of Manchester
United. With over 30 years of experience, Chi has a
commitment to the health and well-being of the
local population by producing high quality, market
leading products.”

According to him, Man U has close to 35m followers
in Nigeria. “Who are some of the most passionate in
our global fanbase, something that we fondly
remember after playing in Abuja in 2008,” he added.
An event was held at the prestigious Old Trafford
Stadium in Manchester UK and leading players of
the club like Angel Di Maria, Robin Van Persie,
Valencia and Anders Lindegaard attended the
ceremony.

“We are confident that the partnership will further
deepen consumer loyalty as well as ensure that
millions of passionate soccer fans across Nigeria
continue to refresh and rejuvenate themselves with
Chivita100% Juice and Chi’s other beverage
offerings, as they relish every moment of the
beautiful game,”

Chi’s head of marketing Probal
Bhattacharya said.

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That's a big leap for Chi. congratulations to them.