While committing $10 million on the fight
against Ebola virus, MTN Group has invited its
customers to participate in an SMS campaign
to donate a minimum of US$1.
The three months campaign is expected to
begin next month to raise funds for a “United
Against Ebola” initiative.
Meanwhile, responding in an appeal from the
African Union (AU), MTN and other leading
companies in Africa had committed logistical
support and in kind contributions as part of
the first wave of pledges at a recent Africa
Business Roundtable hosted by the AU in Addis
Ababa, Ethiopia.
Accordingly, the companies also agreed to
leverage their resources and capacity to help
galvanise citizen action around a “United
Against Ebola” campaign, and to provide
individuals across Africa and globally with an
opportunity to contribute.
MTN in a statement disclosed that it was also
working with some of Africa’s most celebrated
musicians to produce an inspirational song for
digital download on its MTN Play store.
All proceeds from sales, post publishing rights
and subscription payments, according to the
mobile operator would be donated to the AU
campaign.
It would recalled that MTN has been an
integral part of efforts to tackle the spread of
Ebola in countries where the company
operates, with special emphasis on Guinea-
Conakry and Liberia.
“MTN is supporting this campaign to give
further impetus to concerted efforts aimed at
combating the Ebola epidemic and saving lives.
As MTN, we believe the only way to start
reversing the devastating effects of the
outbreak is to come together to tackle the
spread of the disease, and ease the suffering it
continues to inflict on families and
communities,” Sifiso Dabengwa, MTN Group
President and CEO., said.
In affected countries where MTN operates
such as Guinea Conakry and Liberia, MTN is
working closely with authorities to curb the
spread of the disease. MTN has set up a
number of interventions to assist staff, their
families and communities.
Some of the measures include distributing
information about the disease, its
transmission and preventative measures.
Working with International SOS, MTN has set
up a website where staff can access up-to-date
information on the disease and its
management. As part of this partnership, a
medical response team has been set up to
offer advice and referral to medical care, if
required.

http://www.vanguardngr.com/2014/11/ebola-fight-mtn-asks-customers-donate-1-sms/