Source : www.mgixt.com (find and meet people nearby with similar interests)


So many artiste wonder why they don’t get to succeed in the
Nigerian Music industry and most times they feel they are
cursed not to succeed but trust me if you work wisely (work
hard) & take advantage of every positive opportunity you
would be just more than your expectation.
Currently record labels are going through a lot of challenges
as many signed and successful artiste ask for Cars,houses
forgetting the most important thing which is Promotion .

After these record labels have spent a lot of money to get the
artist to limelight and successful at the end of the day these
artiste back out of the record deal a year or two with the
mindset of been cheated upon with the percentage share &
with the feeling of “YES!!! I can do it now alone they can go
f*#k themselves and stop making money from my effort” but
they forgetting the spotlight opportunity that was given to
them by these record label while they were ripping off the
effort of the label boss or whoever believed so much in them
& gave them the Spotlight . They probably would have been
in the same upcoming artiste level till they finally give up .

Now that’s not the issue though let me outline some
important issues why most Nigerian artiste fail ..

Finances

Many artists are under-funded .Sometimes this is a result of
lack of funds to begin with. Sometimes it is because the
available funds are not spent wisely. Successful artists know
that they need to constantly invest and reinvest in their act.

They establish a budget and stick with it. They raise capital if
it is necessary, whether it comes from investors,
crowdsourcing, a loan or some sort of enterprising venture. If
they are not good at managing their money, they hire
someone who is “A Manager” . They do not let money, or the
lack of it stop them.
Many artists quit too soon. Maybe they have had some
success and so they stop doing the things that got them there.
Many just get tired of wasting time, money and effort, when
all the while they have started creating the kind of buzz that
can lead to much bigger and better things. Successful artists
refuse to give in. They are determined to figure the puzzle
out. They measure the results of their efforts so they see and
work to capitalize on even the smallest amounts of progress.

Talent

Many artists think they are talented enough to cut through the
clutter and stand out among the millions of other artists
competing for the same fans. Successful artists work
tirelessly at their crafts and strive to be the absolute best
songwriters, performers, musicians etc. They are always
looking for ways to improve, both individually and as a
group.

Uniqueness

Many Nigerian artists are trying to be the next like
2face,Timaya, Burna Boy, Patoranking, Omawunmi etc
instead of creating a sound and look all their own. Even
though they may be incredibly talented, nothing about them
distinguishes them from the artists they hear on the radio or
the multitude of similar artists vying for attention. Successful
artists know that the best way to stand out from the crowd is
to be unique in as many ways as possible, and they work hard
at it. They also know how to build a brand around their
uniqueness.

The Work Ethic

Many artists are not willing to do the behind the scenes work
that successful artists do relentlessly. If you ask them they
will simply tell you this “No record label” but then go back
and see the reason why a label is scared of signing you
above . You as an artiste may be waiting to be discovered but
trust me you have to first create your own success by making
plenty of effort like

1) Get a good producer & record your own song with your
money .
2) Attend shows and beg for a spotlight by performing
because you just don’t know who is watching.
3) Make a promotional CD ,branded most importantly and try
getting it to people that are successful in the Industry or
Promoters & Deejays . Branded CD’s shows the level of the
seriousness in you.
4) Get yourself online & make push out promotion ,disturb
with your song.
5) You don’t believe in Talent Hunt so you don’t
attend ,Please change your mindset .
6) READ THE REST BELOW

What to do? How to do it ?

Many artists are willing to do the work but don’t know what
to do. Many don’t know where to even start & most
importantly are afraid that they will do things wrong so they
don’t do anything. Remember not doing anything gives you
nothing also . They undergo challenges like marketing,
performing, songwriting, legal issues, recording and other
important facets of their careers. Successful artists do their
homework and tap into experts who help to guide them. They
study the ins and outs of the industry. They learn to make
wise decisions. Most importantly as an upcoming artiste find
a mentor(s) or coach who will guide you .

You Need A Manager!!!!!

Without been told you know you need a manager to handle
your career in every way .
Many artists act unprofessionally, or just don’t have a
pleasing personality. They don’t treat others with respect.
They are not on time for gigs, rehearsals, photo shoots,
interviews or anything else. They are oblivious to other
people’s feelings, egos, needs or desires. Successful artists
always act in a professional manner. They are personable, so
people want to be around them and help them succeed. They
know that this is what it takes to earn the respect of their
team, their fans and the industry.
Many Nigerian artists have no idea who their fans are. They
can’t tell you with any sense of accuracy their biggest fan
demographics like age, gender, income level, where they live,
what their occupations or hobbies are etc. Successful artists
know their fans and everything about them because they
interact with them. Many conduct surveys and contests to
extract demographic information that they use to select the
merch they sell. They use that info to know what to write
songs about. They track where the people who visit their
website are coming from so they know where to book gigs.
Many artists are bad communicators they don’t keep their
fans informed about the shows they will be performing next .

Ineffective Efforts:

Many artists think they are doing the right things, but for
some reason they are not hitting the mark. Some of the
reasons for this are that they are not doing enough, are doing
the wrong things, are doing things wrong, are missing some
of the pieces or do things in the wrong order. Also included
in this list are the artists who do things for the wrong reasons.
Many just throw everything against the wall to see what
sticks. Successful artists know what to do, how to do it, when
to do it, where to do it, and how to get the most from it.

Building Relationships

Many artists do not take the time to build relationships both
in the industry and with their fans. It’s very important you
build relationship with promoters & your fans . Yes even with
your money some will have you begging them to feature your
work but if remember success is your aim . Successful artists
do both, and they know how to keep and continuously deepen
those relationships.

Team

Many artists try to do everything themselves ”One Man
Mopol”. This may be because they want to retain complete
control, or it may be because they don’t know how to put a
strong team together. Often no one wants to work with them
because they don’t have anything happening. Successful
artists know how to make themselves attractive to key team
members. They know how to assemble a powerful team and
keep them engaged.
Become Unpredictable
Many artists get stuck in ruts and never climb out of them,
becoming stale and predictable. This can become evident in
their music, their stage show, the look and feel of their
marketing, they way they dress and everything else they do.
Successful artists are always adding new dimensions to
themselves. They keep everyone curious about just what they
are going to come up with next. They not only watch the
trends, they either jump ahead of them or set their own. They
find ways to become pioneers. They avoid stagnation by
constantly reinventing themselves, all the while remaining
true to their fans and their brand.

Packaging .

Many artists look like amateurs. Their promo materials, if
they have them they are not attractive. Many don’t dress
appropriately, especially for shows . Successful artists know
that everything about them and everything that represents
them has to make them look like they are in the major
leagues. They never settle for ‘good enough.’ They hire
experienced graphic designers to create their online and print
marketing. They dress like businesspeople when it is
appropriate. They know that their biggest competitors are
doing the same!
There are countless more reasons why some artists fail and
some succeed. Timing, unforeseen circumstances such as
illness, lack of family support, etc.

Dis is to much@op....well,I try read am sha

I didn't even waste my time to read the post . . The fact is bad to make it in 9ja ,concentrate more on beats than lyrics at first,after making it you can consider the lyrics . . Have you ever reasoned why "terry g" has more fame than "cobhams asuquo" . . Have you wondered why wizkid's "in my bed" and timaya's "ukwu" is getting fame more than dammykrane's "Amin" .? . . On the other hand if you're rapping . . The rap lines is as important as the beats