The best and effective way to promote your business is buy ad space from publishers that have quality web and mobile traffic to their websites or blogs.Like we all know Nairaland is a good place to buy ad space or ad banner.But there are other publishers that have websites and blogs that are a good place to advertise.You can find a list of some of these publishers @ http://www.adafri.com/ .You will also find relevant information about each of these publishers like the link to their websites,what their website is about,the number of visitors they have and the number of impressions.This will help you make informative decision as an advertiser.All the publishers you will find here have websites that are responsive to mobile devices,thus making sure that your ads appear but online and on mobile devices.Going through all the publishers help you to purchase ads that meet your budget and give you good return on your investment.Here is how it works and how you can purchase these ad spaces directly from the publishers http://www.adafri.com/how-it-works-2/.

The business needs to identify the target area and customer 1st. For school/colleges/students I will suggest http://www.hangout.com.ng/viewtopic.php?f=18&t=46&sid=129fd133ee52a3ebe41492741bed920b. It depends on the niche market.