Welcome, Guest: Register On Nairaland / LOGIN! / Trending / Recent / New
Stats: 3,194,220 members, 7,953,814 topics. Date: Friday, 20 September 2024 at 07:13 AM

Africans Spend More Than $7billion On Fake Hair - Fashion - Nairaland

Nairaland Forum / Entertainment / Fashion / Africans Spend More Than $7billion On Fake Hair (588 Views)

African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. / If You Think Fake Hair Makes You Look Beautiful It Doesnt! / Fixed Fake Hair (2) (3) (4)

(1) (Reply) (Go Down)

Africans Spend More Than $7billion On Fake Hair by boman2014: 9:16pm On Nov 17, 2014
[b]Despite limited financial resources,
Africans are spending an estimated
$7 billion on their hair, Media
reports.

According to Euromonitor
International, people in South Africa,
Nigeria and Cameroon alone spend
about $1.1 billion on hair care
products. That includes shampoo,
lotions and relaxers.

The amount of money brought in by
fake hair far outpaces that number,
though. Reportedly, the dry hair
(aka weaves, wigs and extensions)
industry is estimated to be around $
6 billion a year.

The African hair industry has
become so big that Unilever now has
salon in Johannesburg boasting its
full line of Motions products.

Then there’s L’Oreal, which is
looking to do more research into
African hair and skin as it expands
its Dark And Lovely line of relaxers
and other products. L’Oreal also has
factories South Africa and Kenya, the turn out about half of the
products it ships all over Africa.

Much of this growth has gone in just
the last 10 years according to
L’Oreal South Africa Managing
Director Bertrand de Laleu. “African women are probably the
most daring when it comes to hair
styles,” Bertrand told Reuters.

He
implied that the adventurous is a
result of how much more accessible
different options are. “Suddenly you can play with new tools that didn’t
exist or were unaffordable.”

Kabir Mohamed, managing director
of South Africa’s Buhle Braids
pointed out that just in South Africa,
there are over 100 different brands
of hair, bumping the market in the
one country to $600 million!


The majority of the hair sold in
Africa comes from Asia and is made
of cheaper, synthetic fibers. Natural
hair is offered, but it costs quite a bit
more money–this is not a shock to
weave connoisseurs.


Shelling out big bucks to get your
hair done isn't a new thing to black
women stateside. As of 2013, Mintel
market research found that the
Black hair care industry was a $684
million market .

That estimate wildly inflates to $500
billion if extensions and sales from
independent suppliers are included[/b]

Re: Africans Spend More Than $7billion On Fake Hair by Ezedon(m): 9:24pm On Nov 17, 2014
our women are destroying that continent
Re: Africans Spend More Than $7billion On Fake Hair by Sigoal(m): 9:28pm On Nov 17, 2014
Source, or I don't bliv.
Re: Africans Spend More Than $7billion On Fake Hair by Nobody: 9:45pm On Nov 17, 2014
not surprised grin




anyways op, where's ur source? mtwchw

(1) (Reply)

To Keep Your Skin Young / Dresses And Shoes For Sale! / Makeup Artist, Hair Stylist, Nail Techs & All Beauty Professionals, Get In Here

(Go Up)

Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health
religion celebs tv-movies music-radio literature webmasters programming techmarket

Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10)

Nairaland - Copyright © 2005 - 2024 Oluwaseun Osewa. All rights reserved. See How To Advertise. 13
Disclaimer: Every Nairaland member is solely responsible for anything that he/she posts or uploads on Nairaland.