The face of the business world is fast evolving. From the one-to-one interaction with customers to the worldwide access of customers, this evolution is a realistic development that is fueled by the internet. Various sectors have been influenced by the internet, such as

Advertising is being maximized by use of the internet. Products can now be communicated to users online. This is achieved by use of websites, social media and blog pages that are likely to be accessed by the targeted customers. It is also a convenient way to the businesses since it does not require many resources thus saving on company expenditure.
The stock market has also had a thorough boost. This is through the transformation of having to read on stock developments on paper the following day. Internet has now enabled the reading of live stock quotes as customers track stock performance changes. Commercial companies’ provide the stock quotes online as a way of attracting investors. This is done as a free service as they market their goods online.
Companies now have the ability to share information through the internet. Information may be restricted to only company employees but can be accessed from anywhere so long as there is internet connectivity. This has enhanced convenience to most companies since employee do not have to move with the data but only access it when it is required from the companies’ databases.
The environment is also better conserved through the internet in business activities. Newspapers are now moving from the era of print to online publications. This is bringing a huge difference in the utilization of trees being cut down. This has however not been maximized. If all print media could be moved to make use of the internet, it would highly cut on cost both to the publishers and the end users. This would also bring a huge effect in environmental conservation. There is however slow uptake of technology especially amongst the older generation thus hampering complete digitization of the media.

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The internet has enabled the realization of new businesses. People are now making earnings from providing internet related services. Cyber cafes run primarily for the purpose of enabling customers to make use of the internet and access other internet-related services. Online business ideas are fast growing as well and are numerous. Freelancers also make a living from the use of the internet. Most people who are already on jobs also work on internet based jobs as a means to gain a little extra income.

Another effect is the rise of jobs that are directly involved with marketing on the internet. There have arisen new types of persons called internet marketers who are in various categories. The categories include;

Search engine optimizers. These are people involved in optimizing websites and blogs of marketers and sellers so that they appear among the top results in search engine results. They use various methods to achieve this including use of keywords and proper naming of the websites.
Social media marketers. These are people who have large followings on social media platforms and who can influence trends on social media. They may be localized or regional in larger geographical areas. One can contact these persons or organizations to help in marketing a product and to put your product on the map.
Affiliate marketers. This group consists primarily of bloggers and website owners. They are given links to a product which they then market. Each is paid individually depending n how much traffic they generate and the number of products that are bought through their links. Many companies and online retail stores have gone the affiliate way to have many people marketing them, and pay only for fruitful marketing. It also presents a quantifiable method of marketing that can be assesses based on the results it has.

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