Apple is commemorating the World AIDS Day in a big way.
The company has partnered with (PRODUCT)RED to give part
of the earnings for the next two weeks to the Global Fund to
fight AIDS.
If you open the App Store today, you'll notice it has all
turned red, with many of the top apps now sporting new red
theme icons. This is not just a visual effect but these apps
also sport new content. For example, the popular indie
game 'Monument Valley' has a brand new level that can be
purchased as an in-app purchase. All the money you spend
on these apps for the next two weeks till December 7 will go
to charity.
Other than that, Apple also has special things planned for
this Black Friday (November 28) and World AIDS Day
(December 1). On November 28, you will get a special
(PRODUCT)RED gift card on purchase of select items, which
you can then use to purchase other stuff from Apple's
online stores. Apple will also make a donation for every
purchase you make.
On December 1, every product sold by Apple will contribute
a donation for the fight against AIDS.