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Nairaland Forum / Science/Technology / Has Technology Affected The Radio Industry? (838 Views)
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Has Technology Affected The Radio Industry? by SavageGarden(m): 9:07am On Dec 27, 2014 |
A few years back we thought that video would kill the radio star … and then mobile phones, internet, social media and all other digital platforms. For those who have embraced the trend of convergence, all these have done the exact opposite. As a matter of fact, some say that Technological change and convergence has been a huge complement and probably one of the best things that have happened to radio. The disruption brought on by technology has been considered the biggest challenge in radio worldwide…but is it? One of the reasons Radio is still thriving despite the coming wave of technological disruption is because the people trust the radio…and radio is still the cheapest medium with which to get information, entertainment and to generally, stay engaged. The Straight jacked radio methods engaged with only the audience who owned/had access to radio receivers and were more of an ‘almighty’ and ‘infallible’ source of information. As human beings evolved, the need to participate and be part of something… even a radio program….became evident and necessary, and so there had to be a modification. |
Re: Has Technology Affected The Radio Industry? by PerfumeRepublik: 10:14am On Dec 27, 2014 |
Technology will never kill the radio ,it keeps making the radio even much better.From The addition of the digital FM to the Short Wave (sw) and Medium wave(MW) frequencies to The prevalence of transmitters that can cover larger areas. Even the telephone and social media have been integrated into the Radio. When I have access to wifi I hook up Angie Martinez's the voice programme on Hot 97 NY. Power 105.1 NYC also gives you a lotta vibes that's if you love hip hop. I'll say tech advancement has been positive for Radio 1 Like 1 Share |
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