"The best way to predict the future is to invent it" - Alan Kay

* Naira will crash further in 2015. How do you immune yourself and business
* Oil price will decrease further in 2015. This will affect government spending and the general economy
* Public and Private sector will reduce employment or stop employing in 2015
* Purchasing power of the citizen will reduce as a result of all these in 2015
* Reduced purchasing power will result in less sales to Small And Growing Business

[center]WHAT IS THE SOLUTIONS FOR SMALL AND GROWING BUSINESS[/center]
1. Develop new ways of doing business
2. Be innovative with your business operation
3. Tap into the power of ONLINE MARKETING.

ONLINE MARKETING will come to the rescue of innovative business owner in boosting sales in 2015. What you need to know about ONLINE MARKETING
1. The definition of Online Marketing, is it same as digital marketing, internet marketing or eMarketing. You need to understand the concept of Online Marketing properly before you can effectively apply its concepts and theories in your business and make money from it.

2. Analysis of Online Media such as Google, Facebook, Twitter, LinkedIn, Nairaland, Vconnect etc. You need to know the right media for the appropriate product or service you are selling. E.g Accounting Package will sell better on LinkedIn than Facebook.

3. How do you advertise on Google (Google AdWord), Facebook, Vconnect, LinkedIn etc and do it effectively? The cheapest click on LinkedIn is $2. How do use your $2 effectively for high ROI?

4. How do blogging add to your bottom line? Email is one of the best tools for relationship building with prospect and client. How do you use it so that your mail are not sent to spasm folder

Alabi the writer of this post is an Online Marketing Consultant and he also teaches Online Marketing Courses at Nesburg School of Business & Management and Web Academy Nigeria. He will be taking a class on Online Marketing in January 2015, you can register for that training at http://alabiansolutions.com/onlinemarketing?source=nairalandpost